The 32 Best Conversion Rate Optimization Software, Reviewed & Ranked for 2025
The Top 10 Conversion Rate Optimization Software
OK, let’s look at the top 10 picks for CRO tools before we do anything else.
Our one-on-one guidance will help you find the perfect fit.
Struggling to turn window shoppers into paying customers? You’re not alone. Ecommerce conversion rates can feel like an unsolved mystery—like trying to guess what’s in your kid’s “science experiment” in the fridge. Spoiler: Do not eat that.
Many online businesses burn cash on traffic, only to watch potential buyers bounce faster than a bad Tinder match. That’s where conversion rate optimization (CRO) software comes in—giving you the insights and tools to nudge those almost-customers over the finish line.
We’ve done the legwork (so you don’t have to), independently testing and reviewing the top CRO tools on the market.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
In this article, we’ll break down the best options, highlight their standout features, and help you pick the right fit for your team. Let’s dive in and start turning those browsers into buyers.
Why Trust Our CRO Software Reviews
We’ve been testing and reviewing ecommerce management software since 2021.
As ecommerce experts ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.
Comparing the Best Conversion Rate Optimization Software, Side-by-Side
OK, let’s compare these tools real quick. See how these CRO tools stack up against each other on pricing, trial details, and ideal use cases.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for A/B testing flexibility | Free demo available | From $50/month (billed annually) | Website | |
| 2 | Best for user feedback collection | Free plan available | From $39/month (billed annually) | Website | |
| 3 | Best for customer segmentation | Free demo available | From $167/month (billed annually) | Website | |
| 4 | Best for landing page creation | 14-day free trial | From $90/month (billed annually) | Website | |
| 5 | Best for personalized ad experiences | 14-day free trial | From $199/month (billed annually) | Website | |
| 6 | Best for session recording | 7-day free trial | From $10/month (billed annually) | Website | |
| 7 | Best for heatmap insights | 30-day free trial | From $29/month (billed annually) | Website | |
| 8 | Best for enterprise-level testing | Free demo available | From $50/month (billed annually) | Website | |
| 9 | Best for ecommerce page building | 10-day free trial | From $39/month (billed annually) | Website | |
| 10 | Best for lead generation | Free demo available | From $9/month (billed annually) | Website |
The Best Conversion Rate Optimization Software for Online Stores, Reviewed
Time to get into the reason you’re here—the reviews. Each CRO tool review has a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
AB Tasty is a conversion rate optimization platform designed for marketers and product teams. It focuses on A/B testing and personalization to enhance user experiences and drive conversions.
Why I picked AB Tasty: AB Tasty provides flexible A/B testing capabilities, allowing you to test various elements of your site. Its visual editor makes it easy to set up and modify tests without coding. The personalization engine helps tailor content based on user behavior. In my experience, these features empower your team to make data-driven decisions and improve site performance.
Standout features & integrations:
Features include multivariate testing to explore different combinations of variables on your site. The audience segmentation tool lets you target specific user groups with tailored content. The reporting dashboard provides clear insights into your test results, making it easier to understand the impact of changes.
Integrations include Google Analytics, Salesforce, HubSpot, Marketo, Optimizely, WordPress, Shopify, Magento, Segment, and Tealium.
Pros and cons
Pros:
- Multivariate testing capabilities
- Comprehensive audience segmentation
- Easy visual editing tools
- Flexible test setup options
Cons:
- Requires ongoing technical support
- Limited customization in templates
- Learning curve for complex features
Hotjar is a conversion rate optimization tool aimed at marketers and UX designers. It focuses on collecting user feedback and behavior insights to enhance website performance.
Why I picked Hotjar: Hotjar excels in gathering user feedback, making it invaluable for understanding customer experiences. Its survey and feedback tools allow you to ask direct questions to your users. Session recordings capture real interactions, giving you a clear view of user journeys. In my experience, these features provide actionable insights to improve your site.
Standout features & integrations:
Features include heatmaps that visually represent user clicks and scrolls. The funnel analysis tool helps you identify where users drop off in the conversion process. The form analysis feature shows how users interact with your forms, highlighting any issues.
Integrations include Google Analytics, Slack, HubSpot, Optimizely, Segment, WordPress, Shopify, Squarespace, Wix, and Magento.
Pros and cons
Pros:
- Real-time user interaction data
- Easy survey setup
- Heatmaps for visual insights
- Detailed session recordings
Cons:
- Requires manual data analysis
- Basic customization options
- Limited advanced analytics
Omniconvert is a conversion rate optimization tool focused on ecommerce businesses and marketers. It helps improve customer experiences by segmenting users and personalizing interactions.
Why I picked Omniconvert: Omniconvert specializes in customer segmentation, enabling you to target specific audience groups. Its a/b testing feature allows you to experiment with different content variations. The survey tool lets you gather direct feedback from users. In my experience, these capabilities help tailor your marketing strategies to meet diverse customer needs.
Standout features & integrations:
Features include web personalization, which customizes content based on user behavior. The overlay feature enables you to create pop-ups and banners for targeted messaging. The audience insights tool provides detailed data on user segments, helping you refine your approach.
Integrations include Shopify, Magento, WooCommerce, WordPress, Google Analytics, HubSpot, Mailchimp, Salesforce, Zapier, and BigCommerce.
Pros and cons
Pros:
- Insightful audience analytics
- Effective web personalization tools
- Versatile A/B testing options
- Detailed customer segmentation
Cons:
- Steep learning curve
- Complex user interface
- Limited design customization
Unbounce is a landing page builder tailored for marketers and small business owners. It helps create high-converting landing pages without the need for coding skills.
Why I picked Unbounce: Unbounce specializes in landing page creation, offering a drag-and-drop builder that simplifies the design process. Its template library provides a variety of options to suit different campaigns. The dynamic text replacement feature allows you to match page content with ad keywords. In my experience, these tools make it easy for your team to launch effective landing pages quickly.
Standout features & integrations:
Features include a/b testing capabilities, which let you test different page versions to see what works best. The pop-ups and sticky bars feature help capture leads more effectively. The speed boost technology ensures your landing pages load quickly, enhancing user experience.
Integrations include Mailchimp, Salesforce, HubSpot, Marketo, WordPress, Shopify, Zapier, Google Analytics, Slack, and ActiveCampaign.
Pros and cons
Pros:
- Effective a/b testing
- Wide range of templates
- Dynamic text replacement
- Easy drag-and-drop builder
Cons:
- Learning curve for beginners
- Higher cost for small businesses
- Limited customization options
Instapage is a landing page platform tailored for marketing teams and advertisers. It focuses on creating personalized ad experiences to boost conversion rates and enhance campaign performance.
Why I picked Instapage: Instapage is designed for personalizing ad experiences and provides tools to create high-converting landing pages. Its personalization features allow you to match landing pages with specific ad groups. The heatmap tool lets you see how visitors interact with your pages. In my experience, these features help your team deliver targeted content that resonates with your audience.
Standout features & integrations:
Features include the collaboration tool, which enables real-time team collaboration on landing page designs. The page speed optimization feature ensures fast loading times for better user experience. The a/b testing tool lets you test different page versions to determine what works best.
Integrations include Salesforce, HubSpot, Marketo, Mailchimp, Zapier, WordPress, Google Analytics, Shopify, Facebook Ads, and Google Ads.
Pros and cons
Pros:
- Detailed heatmap analytics
- Effective page speed optimization
- Real-time collaboration tools
- Advanced personalization options
Cons:
- Requires design skills
- Steep learning curve
- High cost for small teams
Lucky Orange is a conversion rate optimization tool aimed at businesses looking to improve user engagement and site performance. It offers session recording and heatmaps to provide insights into visitor behavior.
Why I picked Lucky Orange: Lucky Orange excels in session recording, allowing you to watch real-time user interactions on your site. The tool provides heatmaps to visualize where users click and scroll. Its live chat feature lets you engage with visitors directly. In my experience, these features offer valuable insights into user behavior, helping your team refine your website strategies.
Standout features & integrations:
Features include conversion funnels that help you identify drop-off points in the user journey. The form analytics feature shows where users abandon forms, helping you improve completion rates. The dynamic heatmaps adjust in real-time as users interact with your site.
Integrations include Shopify, WordPress, Magento, BigCommerce, Squarespace, Wix, HubSpot, Google Analytics, Slack, and Weebly.
Pros and cons
Pros:
- Direct visitor engagement options
- Effective session recording tools
- Effective session recording tools
- Real-time heatmap updates
Cons:
- Steep learning curve
- Basic reporting capabilities
- Limited advanced features
Crazy Egg is a conversion rate optimization tool designed for marketers and web designers. It provides visual data through heatmaps to help improve user engagement and site performance.
Why I picked Crazy Egg: Crazy Egg excels in delivering heatmap insights, which are essential for understanding user interactions. It offers scroll maps that show how far users scroll down your pages. Confetti reports break down clicks by referral sources. In my experience, these features help you pinpoint exactly where users are most engaged on your site.
Standout features & integrations:
Features include a robust A/B testing tool that helps you test different versions of your site. The user recordings feature lets you watch real-time user interactions. The snapshot tool provides a detailed visual analysis of user behavior.
Integrations include WordPress, Shopify, HubSpot, Google Analytics, Wix, Squarespace, Magento, Weebly, BigCommerce, and Drupal.
Pros and cons
Pros:
- No coding required
- Quick setup process
- Easy-to-use interface
- Detailed heatmap insights
Cons:
- No real-time analytics
- Not suitable for complex sites
- Basic A/B testing features
Optimizely is a conversion rate optimization platform designed for large enterprises. It helps teams conduct experiments and personalize user experiences to enhance business outcomes.
Why I picked Optimizely: Optimizely offers advanced features tailored for enterprise-level testing, making it ideal for large-scale operations. The platform provides multivariate testing and personalization capabilities, allowing your team to experiment with different variables. Its robust analytics help you understand user behavior and drive informed decisions. In my experience, Optimizely's scalability and flexibility are unmatched in the enterprise sector.
Standout features & integrations:
Features include multivariate testing, which lets you test multiple variables simultaneously. Personalization tools help tailor user experiences to individual preferences. The analytics dashboard provides in-depth insights into user behavior and test results.
Integrations include Salesforce, Adobe Analytics, Google Analytics, Marketo, HubSpot, Slack, Shopify, WordPress, Magento, and Optimizely Web.
Pros and cons
Pros:
- Suitable for complex experiments
- Personalization features
- Scalable for large enterprises
- Advanced multivariate testing
Cons:
- Requires technical expertise
- High cost for small businesses
- Steep learning curve
Shogun is a page-builder tool designed for ecommerce businesses and marketers. It helps create custom landing pages and product pages without needing coding skills, enhancing online store presentation.
Why I picked Shogun: Shogun is ideal for ecommerce page building with its intuitive drag-and-drop editor. Your team can quickly create and customize pages to fit your brand's style. The tool's library of templates provides a starting point for various page types. In my experience, Shogun's flexibility allows you to craft unique shopping experiences that can drive conversions.
Standout features & integrations:
Features include advanced page analytics that provides insights into page performance. The split testing feature helps you test different page versions to optimize conversions. The mobile optimization tools ensure your pages look great on all devices.
Integrations include Shopify, BigCommerce, Magento, Salesforce, Google Analytics, Facebook Ads, Mailchimp, Klaviyo, Yotpo, and HubSpot.
Pros and cons
Pros:
- Advanced page analytics
- Effective split-testing tools
- Extensive template library
- Intuitive drag-and-drop interface
Cons:
- Learning curve for new users
- Basic SEO tools
- Limited customization options
OptinMonster is a lead generation tool designed for marketers and small businesses. It helps capture leads by creating engaging opt-in forms and campaigns to convert visitors into subscribers and customers.
Why I picked OptinMonster: OptinMonster excels in lead generation with its range of opt-in form types, including pop-ups and floating bars. The drag-and-drop builder makes designing forms straightforward for your team. Its exit-intent technology helps capture leads just before they leave your site. In my experience, these features make it easy to grow your email list and boost conversions.
Standout features & integrations:
Features include page-level targeting, which allows you to display campaigns on specific pages. The geo-location targeting feature helps you tailor campaigns based on user location. The analytics dashboard provides insights into campaign performance, helping you refine your strategies.
Integrations include Mailchimp, HubSpot, WordPress, Shopify, WooCommerce, Salesforce, AWeber, GetResponse, Drip, and Constant Contact.
Pros and cons
Pros:
- Easy form design process
- Easy form design process
- Effective exit-intent technology
- Customizable targeting options
Cons:
- Basic reporting capabilities
- Requires frequent updates
- Limited advanced features
Other Conversion Rate Optimization Software
Here are some additional conversion rate optimization software options that didn’t make it onto my shortlist, but are still worth checking out:
- Mixpanel
For product analytics
- Contentsquare
For digital behavior analytics
- Qualaroo
For user surveys and polls
- Picreel
For exit intent pop-ups
- UserTesting
For real-time user feedback
- VWO
For multivariate testing
- Glassbox
For digital experience analytics
- Mouseflow
For session replays
- Heap
For event tracking automation
- Fullstory
For user journey mapping
- Kissmetrics
For funnel analysis
- Leadpages
For quick landing page creation
- Plerdy
For conversion funnel analysis
- WebEngage
For customer engagement
- HubSpot
For marketing automation
- GemPages
For drag-and-drop design
- Frosmo
For site personalization
- MoEngage
For mobile-first campaigns
- ConvertBox
For lead capture forms
- OptimizePress
For WordPress landing pages
- PageFly
For Shopify page building
- Convert
For A/B testing tools
Our Selection Criteria for Conversion Rate Optimization Software
When picking the best CRO software for this list, we focused on real ecommerce struggles—like keeping visitors engaged and actually getting them to click that sweet, sweet “Buy Now” button.
To keep things fair and structured (and to avoid just picking our favorites like it’s fantasy football), we used the following framework:
Core functionality (25% of total score)
To make the cut, each tool needed to handle the essentials of CRO, including:
- A/B testing
- Heatmap analysis
- Funnel tracking
- User feedback collection
- Session recording
Additional standout features (25% of total score)
Beyond the basics, we gave extra points to tools with unique bells and whistles, such as:
- AI-driven insights
- Real-time personalization
- Advanced segmentation
- Predictive analytics
- Cross-device tracking
Usability (10% of total score)
Because no one wants to spend hours deciphering a messy UI, we considered:
- Intuitive interface
- Easy navigation
- Minimal learning curve
- Customizable dashboards
- Responsive design
Onboarding (10% of total score)
A tool is only as good as your ability to actually use it, so we looked at:
- Availability of training videos
- Interactive product tours
- Comprehensive templates
- Access to webinars
- Chatbot assistance
Customer support (10% of total score)
When things go sideways (and they will), good support matters. We factored in:
- 24/7 support availability
- Live chat options
- Comprehensive help center
- Personalized support
- Response time
Value for money (10% of total score)
A great tool shouldn’t break the bank, so we assessed:
- Competitive pricing
- Features-to-cost ratio
- Flexible pricing plans
- Free trial availability
- Scalability of pricing
Customer reviews (10% of total score)
To gauge real-world satisfaction, we dug into customer feedback, considering:
- Overall satisfaction ratings
- Commonly reported issues
- Praise for specific features
- Frequency of updates
- User-reported ROI
How to Choose Conversion Rate Optimization Software
Shopping for CRO software can feel like speed-dating—lots of promises, fancy features, and a whole lot of buzzwords. To cut through the noise and find “the one” for your business, keep these key factors in mind:
| Factor | What to consider |
| Scalability | Can the software keep up as your business grows? Make sure it can handle increasing traffic, larger datasets, and more complex optimization needs without breaking a sweat. |
| Integrations | Does it play nice with your existing stack? Seamless integration with your CRM, email marketing, and analytics tools means less hassle and more automation. |
| Customizability | Can you tweak reports, dashboards, and features to match your workflow? The more flexible, the better—cookie-cutter solutions rarely fit everyone. |
| Ease of use | Is it user-friendly, or will you need a PhD in “complicated software” to make sense of it? A short learning curve = faster implementation and less frustration for your team. |
| Budget | Does the price make sense for what you’re getting? Look for flexible pricing plans, transparent costs, and a feature set that justifies the expense. Bonus points for free trials! |
| Security safeguards | How well does it protect your (and your customers’) data? Check for compliance with GDPR, CCPA, and encryption standards to avoid nasty surprises. |
| Support | When things go sideways (and they will), how responsive is the vendor? 24/7 support, live chat, and dedicated account managers can be lifesavers. |
| User feedback | What are real users saying? Read reviews to uncover common pain points, praises, and whether the company actually listens to customer feedback. |
What is Conversion Rate Optimization Software?
Conversion rate optimization (CRO) software is like a digital detective—it helps businesses figure out why visitors are ghosting their websites instead of converting.
These tools give marketers, UX designers, and product managers the data they need to fine-tune pages, smooth out friction points, and turn more clicks into customers.
With features like A/B testing, heatmaps, session recordings, and user feedback collection, CRO software helps teams pinpoint what’s working (and what’s sending visitors running for the exit).
The result? Smarter decisions, better user experiences, and more revenue—without having to spend a fortune on more traffic.
Trends in Conversion Rate Optimization Software
We scoured product updates, press releases, and release logs (so you don’t have to) to spot the biggest shifts in CRO software. Here’s what’s shaping the future of conversion rate optimization:
- AI-powered insights. More tools are leaning on AI to analyze user behavior and suggest tweaks for higher conversion rates—because robots are officially better at reading customer intent than we are. Vendors like Optimizely are leading the charge with AI-driven experimentation.
- Real-time personalization. CRO tools are getting better at serving up dynamic content based on live user interactions. Imagine an online store that changes product recommendations while you’re browsing—because waiting until checkout is so last season.
- Voice search optimization. As more people talk to their devices (and occasionally yell at them), CRO software is adapting to optimize for voice queries. This means businesses need to start thinking about how users phrase their searches out loud, not just in text.
- Privacy-first features. With GDPR, CCPA, and general internet paranoia on the rise, CRO tools are beefing up compliance features. Expect more built-in privacy controls, cookie-less tracking options, and ways to keep regulators happy while still gathering useful insights.
- Cross-platform analytics. The customer journey is no longer a straight line—it’s a chaotic maze across phones, tablets, desktops, and even smart fridges (probably). CRO vendors are stepping up with analytics that track users seamlessly across all devices to give a full picture of what’s actually working.
Features of Conversion Rate Optimization Software
When choosing a CRO tool, you want more than just fancy dashboards—you need features that actually move the needle. Here’s what to look for:
- A/B testing. Test different versions of your pages to see which one converts better (because guessing isn’t a strategy).
- Heatmaps. Get a visual breakdown of where users click, scroll, and hover—helping you spot what’s working and what’s just taking up space.
- User feedback collection. Surveys, polls, and on-site prompts gather direct insights from real users—because sometimes, the best way to know what’s wrong is to ask.
- Session recording. Watch real visitor sessions to see how people navigate (or struggle with) your site in real time.
- Personalization. Serve tailored content and experiences based on user behavior to increase engagement and conversions.
- Funnel analysis. Track the full customer journey and pinpoint where users drop off—so you can stop losing them at the finish line.
- Real-time analytics. Get up-to-the-minute data on visitor behavior, so you can pivot your strategies without waiting for next month’s report.
- Segmentation. Target specific user groups with customized content and offers—because not all visitors are the same.
- Page-level targeting. Display different campaigns on specific pages for maximum relevance and impact.
- AI-driven insights. Let machine learning do the heavy lifting, analyzing patterns and suggesting optimizations automatically.
Benefits of Conversion Rate Optimization Software
The right CRO software isn’t just a nice-to-have—it’s a growth engine. Here’s what it can do for your business:
- Increased conversions. A/B testing and personalization help you turn more visitors into customers (without spending more on ads).
- Enhanced user experience. Heatmaps and session recordings make it easier to find and fix frustrating roadblocks.
- Data-driven decisions. Real-time analytics and AI-powered insights replace guesswork with smart, strategic choices.
- Improved marketing effectiveness. Segmentation and page-level targeting help fine-tune your campaigns so they hit the right audience at the right time.
- Better understanding of user behavior. Funnel analysis and direct user feedback highlight exactly where visitors get stuck—and why.
- Optimized conversion paths. Identifying drop-off points means you can smooth out friction and keep users moving toward checkout.
- Efficient resource allocation. With clear insights into what’s actually working, your team can double down on high-impact strategies instead of wasting time on guesswork.
Costs and Pricing of Conversion Rate Optimization Software
Finding the right CRO software means balancing features with budget—because no one wants to overpay for bells and whistles they won’t use. Pricing varies based on functionality, team size, and whether you need enterprise-level capabilities or just the essentials.
Plan comparison table for CRO software
Here’s a breakdown of typical pricing tiers and which businesses they suit best:
| Plan Type | Average Price | Common Features | Best For |
| Free plan | $0 | Basic A/B testing, limited heatmaps, and basic analytics. | Solo entrepreneurs, startups testing CRO basics. |
| Personal plan | $5-$25/ user/month | A/B testing, heatmaps, user feedback collection, and session recording. | Small businesses and solo marketers looking for actionable insights. |
| Business plan | $50-$150/ user/month | Enhanced personalization, funnel analysis, advanced analytics, and priority support. | Growing ecommerce brands and mid-sized teams optimizing at scale. |
| Enterprise plan | $200+/user/month | Custom integrations, AI-driven insights, dedicated account management, and comprehensive data security. | Large-scale retailers and enterprises needing deep customization and security compliance. |
💡 Pro tip: Many CRO platforms offer free trials or usage-based pricing, so test-drive the software before committing. Also, keep an eye out for hidden costs like API access, premium support, or additional user seats—because nothing’s worse than budget surprises.
Conversion Rate Optimization Software FAQs
Here are some answers to common questions about conversion rate optimization software:
Is conversion rate optimization worth it?
Absolutely. CRO helps you get more out of your existing traffic instead of constantly paying for new visitors. By optimizing key elements like landing pages, checkout flows, and CTAs, you can increase conversions without increasing ad spend—which means more revenue and better ROI.
How do I know if my site needs CRO software?
If your site gets plenty of traffic but not enough conversions, it’s time to consider CRO software. Signs you need it include high bounce rates, low checkout completion, and users dropping off at key steps. If visitors are clicking but not buying, your site might have usability issues, weak CTAs, or friction in the checkout process—CRO tools help identify and fix these leaks.
Can CRO software help reduce cart abandonment?
100%. CRO tools help pinpoint why customers leave mid-checkout. Whether it’s unexpected fees, a clunky UX, or trust issues, CRO tools provide heatmaps, session recordings, and A/B testing so you can remove roadblocks and recover lost sales.
How does CRO software help with user experience?
By tracking user behavior and uncovering where visitors struggle. Features like session recordings, heatmaps, and funnel analysis help you spot usability issues—like confusing navigation or slow load times—so you can make data-backed improvements that keep users engaged.
Do I need a developer to use CRO software?
Not always! Many CRO tools are no-code or low-code and come with drag-and-drop editors, built-in A/B testing, and automated insights. But if you’re looking for deep customization (or want to integrate with backend systems), having a developer on hand can be a game-changer.
Stop Guessing, Start Converting
At the end of the day, getting more conversions isn’t about luck—it’s about strategy. With the right conversion rate optimization software, you can pinpoint what’s working, fix what’s broken, and turn more visitors into customers (without just throwing more money at ads).
The best part? You don’t need to overhaul your entire site overnight. Start small—run an A/B test, tweak your checkout flow, analyze heatmaps—and build from there. Every optimization you make is a step toward higher revenue, better user experiences, and a more profitable business.
Now, it’s time to pick the best CRO tool for your needs and start testing—because those conversions aren’t going to optimize themselves.
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