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Business-to-consumer (B2C) ecommerce platforms are valuable assets for any company. With the right software, teams can increase sales and improve customer engagement. But finding the right B2C ecommerce platform can be challenging, especially with many options.

Using my experience with ecommerce management software, I tested and compared several of the top B2C ecommerce platforms available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident you’ll discover your next B2C ecommerce platform in the list below.

Why Trust Our Software Reviews

We’ve been testing and reviewing ecommerce management software since 2019. As ecommerce experts, we know how critical and challenging it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different ecommerce management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent and check out our software review methodology.

Best B2C Ecommerce Platform Summary

This comparison chart summarizes pricing details for my top B2C business ecommerce platform selections, helping you find the best one for your budget and business needs.

Tool Best For Trial Info Price
1
Wix

The order management features available within the Wix let you efficiently handle customer orders and track order statuses.

Best for customizable templates

14-day free trial

From $11/month Website
2
Algolia

Algolia offers AI-driven solutions to enhance search and boost conversion rates.

Best for AI-powered search

Free + pay-as-you-go plans available

Pricing upon request Website
3
Adobe Commerce

Adobe Commerce supports businesses in managing multiple brands and complex models.

Best for comprehensive ecommerce solutions

Free demo available

Pricing upon request Website
4
Zoho Inventory

Zoho Inventory manages inventory, tracks orders, and integrates with ecommerce platforms.

Best for data privacy and security

Free plan available

From $39/month Website
5
Ecwid

Ecwid helps businesses sell online across channels with inventory and payment management.

Best free ecommerce platform

Free plan available

From $21/month Website
6
Commercebuild

Commercebuild integrates with ERP systems to enhance shopping with real-time inventory. ​

Best for ERP integration

Free demo available

From $500/month Website
7
WooCommerce

WooCommerce is an open-source platform for customizable WordPress online stores.

Best for WordPress integration

Not available

Free to use Website
8
Cleverbridge

Cleverbridge enhances digital sales with subscription management and localized payments.

Best for digital product subscriptions

Free demo available

Pricing upon request Website
9
Miva

Miva is a SaaS platform helping businesses manage and scale online stores.

Best for customizable ecommerce solutions

Not available

Pricing upon request Website
10
Store Hippo

StoreHippo helps businesses integrate B2B and B2C models to expand market reach.

Best for B2B2C marketplace models

Not available

From $199/month Website

How to Choose a B2C Ecommerce Platform

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityCan this platform grow with your business?
IntegrationsDoes it integrate with your existing tools and systems?
CustomizabilityHow easily can you customize the platform to your needs?
Ease of UseIs the platform user-friendly for you and your team?
BudgetDoes the platform fit within your budget?
Security SafeguardsAre the security measures sufficient to protect your data?
Use this checklist to keep your software selection process organized and focused.

Best B2C Ecommerce Platforms Reviews

Below are detailed summaries of my shortlist’s best B2C ecommerce platform. My reviews offer a detailed look at each tool’s key features, pros and cons, integrations, and ideal use cases to help you find the best one for you.

Best for customizable templates

  • 14-day free trial
  • From $11/month
Visit Website
Rating: 4.2/5

Wix is a cloud-based platform that enables you to create and manage your own website, including online stores. With its drag-and-drop editor and customizable templates, you can design a site that reflects your brand's identity. 

Why I picked Wix: Wix provides a comprehensive suite of ecommerce tools tailored for B2C businesses. You can select from a wide range of templates and customize them with different widgets, colors, and brand elements. You can also showcase your products in customizable galleries, manage inventory, and process orders efficiently. The platform supports multiple payment methods, including major credit cards and digital wallets, ensuring a smooth checkout experience for your customers.

Standout features & integrations:

Features include 500+ professional templates, a free SSL certificate, currency converter, customizable cart and express checkout, an extensive media library, limitless customization with APIs, a robust blog platform, secure hosting, and multichannel sales.

Integrations include Google Analytics, Google Ads, Facebook Catalog, Mailchimp, HubSpot, Omnisend, Meta Pixel, Salesforce, Pipedrive, Stripe, PayPal, and QuickBooks.

Pros and cons

Pros:

  • Wide selection of apps and widgets
  • User-friendly drag-and-drop editor
  • Straightforward payment gateway setup

Cons:

  • Stock alerts not built into the platform
  • Cannot switch templates once set

Best for AI-powered search

  • Free + pay-as-you-go plans available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Algolia provides AI-driven ecommerce solutions that enhance search and discovery for online retailers. Its main user base includes ecommerce businesses looking to improve customer experiences and boost conversion rates.

Why I picked Algolia: Algolia offers fast and relevant search results through machine learning algorithms that continuously optimize search experiences. Its advanced capabilities include natural language processing and personalization, which enhance user engagement and deliver more accurate, contextual results based on user intent.

Standout features & integrations:

Features include AI-powered search, category browsing, and product recommendations. The Merchandising Studio can be used for data-driven strategies, and real-time data insights help optimize product discovery.

Integrations include Shopify, Adobe Commerce, BigCommerce, Magento, Salesforce Commerce Cloud, WooCommerce, Hybris, PrestaShop, and WordPress.

Pros and cons

Pros:

  • Personalized recommendations
  • Data-driven analytics
  • Advanced search capabilities

Cons:

  • Dependence on AI accuracy
  • Requires technical knowledge

Best for comprehensive ecommerce solutions

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Adobe Commerce is a flexible and scalable ecommerce website for creating personalized B2B and B2C experiences. It also helps businesses manage multiple brands and complex business models.

Why I picked Adobe Commerce: Adobe Commerce offers extensive customization options, allowing you to tailor your store to your specific needs. It supports multi-channel commerce, enabling you to sell across various platforms and touchpoints. Additionally, the platform's integration with Adobe Experience Cloud provides powerful personalization and customer engagement tools. Overall, with advanced reporting and business intelligence features, your team can make data-driven decisions to enhance performance.

Standout features & integrations:

Features include advanced content staging and preview, AI-driven product recommendations, and comprehensive inventory management. Your team can benefit from real-time data insights and a fully responsive design framework. The platform also boasts strong security features to keep your data safe.

Integrations include Adobe Experience Manager, Analytics, Target, Sensei, Microsoft Dynamics 365, Salesforce, PayPal, Braintree, Stripe, and Amazon Pay.

Pros and cons

Pros:

  • Strong security features
  • Multi-channel support
  • Advanced customization options

Cons:

  • Learning curve for new users
  • Limited out-of-the-box themes

Best for data privacy and security

  • Free plan available
  • From $39/month
Visit Website
Rating: 4.3/5

Zoho Inventory is an online inventory management software designed for businesses. It’s primarily used for inventory tracking, order management, and integration with various ecommerce platforms.

Why I picked Zoho Inventory: Zoho Inventory provides strong compliance with international data protection standards, such as GDPR. It offers features like encryption for data at rest and in transit, multi-factor authentication, and secure access controls, ensuring that sensitive inventory data is protected from unauthorized access. Additionally, the software integrates seamlessly with platforms like Amazon, eBay, and Shopify to help you manage your inventory and orders efficiently.

Standout features & integrations:

Features include inventory tracking, order management, and multi-warehouse management. You can create purchase orders, manage backorders, and handle post-shipment tracking. The system also offers automation and analytics through Zoho Analytics.

Integrations include Amazon, eBay, Etsy, Shopify, Zoho Books, Xero, QuickBooks Online, UPS, USPS, and FedEx.

Pros and cons

Pros:

  • Multi-warehouse management
  • Comprehensive automation
  • Strong inventory management

Cons:

  • Limited customization options
  • Limited advanced reporting

Best free ecommerce platform

  • Free plan available
  • From $21/month

Ecwid is an ecommerce software for businesses selling products online across various channels, including websites, social media, and marketplaces. It provides essential business functions like inventory management, payment processing, and customizable store designs.

Why I picked Ecwid: Ecwid lets you manage all your sales channels from one place, simplifying your operations significantly. You can start for free without transaction fees, making it cost-effective for new businesses. Alongside the software’s lower overall costs, its automated tax calculations, payment processing, and shipping logistics help you handle the backend efficiently. Plus, ecommerce marketing tools like email campaigns and discounts help you grow your business.

Standout features & integrations:

Features include automated tax calculations, real-time shipping cost automation, and marketing tools like email campaigns and discounts. You can also easily manage your store with features for inventory management, customizable designs, and payment processing.

Integrations include Facebook, Instagram, Amazon, eBay, Google Shopping, Etsy, Square, Stripe, and Mailchimp.

Pros and cons

Pros:

  • Real-time shipping tracking
  • Automated tax calculations
  • No transaction fees

Cons:

  • Basic reporting features
  • Complex setup for beginners

Best for ERP integration

  • Free demo available
  • From $500/month

Commercebuild is a B2C commerce solution that integrates with ERP systems like Sage and Microsoft Dynamics, enabling businesses to enhance their customers' online shopping experience. The platform caters to various industries and offers features like catalog management, real-time inventory reporting, and flexible payment options.

Why I picked Commercebuild: Commercebuild stands out with its user-friendly website builder that allows you to launch a fully functional webstore in under 60 days. The platform ensures 100% uptime so that customers can place orders 24/7 without interruptions. With over 200 features, it supports SEO, personalized pricing, and integrated shipping, making it a versatile solution for different business needs. Additionally, its seamless ERP integration helps you efficiently manage your inventory and orders, enhancing your overall business operations.

Standout features & integrations:

Features include a user-friendly website builder, 24/7 order placement with 100% uptime, over 200 tools for catalog management, real-time inventory reporting, and flexible payment options. The platform also supports SEO, personalized pricing, and integrated shipping, helping your business grow and scale.

Integrations include Sage X3, Sage 300, Microsoft Dynamics 365 Business Central, FedEx, UPS, PayPal, Authorize.net, Stripe, Amazon Pay, and Google Analytics.

Pros and cons

Pros:

  • Quick webstore launch
  • ERP system integration
  • User-friendly website builder

Cons:

  • Requires ERP knowledge
  • Limited customization options

Best for WordPress integration

  • Free to use

WooCommerce is an open-source ecommerce platform designed to create customizable online stores for WordPress users. It caters primarily to small to medium-sized businesses looking to sell physical, digital, or subscription-based products.

Why I picked WooCommerce: With WooCommerce, you can easily manage your store's payment processing, shipping, and marketing without needing coding skills. The software gives you full ownership of your store and data, which is important for maintaining control. Its extensive library of extensions lets you add specific features to suit your business needs. Plus, it's backed by a global community and Woo for additional ecommerce solutions.

Standout features & integrations:

Features include payment processing, shipping management, and a variety of extensions for added functionality. You can sell physical, digital, or subscription-based products. Additionally, marketing and customer management tools are built-in to help you grow your business.

Integrations include Mailchimp, Stripe, Square, Amazon Pay, Google Analytics, Facebook, ShipStation, Zapier, and HubSpot.

Pros and cons

Pros:

  • Wide range of extensions
  • Full data ownership
  • Open-source flexibility

Cons:

  • Can be complex to set up
  • Requires WordPress

Best for digital product subscriptions

  • Free demo available
  • Pricing upon request

Cleverbridge is a B2C ecommerce platform focused on digital products. It enhances customer experiences to drive subscriber acquisition and retention.

Why I picked Cleverbridge: Cleverbridge features automated localization and real-time analytics to help improve customer engagement. Its payment retention tools, like retry logic and dynamic routing, optimize revenue and reduce churn. The platform also provides comprehensive tax and compliance management for international sales. Additionally, with marketing automation, you can enhance customer lifetime value through tailored experiences.

Standout features & integrations:

Features include automated localization, real-time analytics, and marketing automation. You can optimize revenue with payment retention tools like retry logic and dynamic routing. The platform also ensures compliance with international tax regulations.

Integrations include Salesforce, HubSpot, Zendesk, Marketo, Eloqua, NetSuite, SAP, Magento, Shopify, and WooCommerce.

Pros and cons

Pros:

  • Dynamic routing
  • Real-time analytics
  • Automated localization

Cons:

  • Limited customization
  • Steep learning curve

Best for customizable ecommerce solutions

  • Pricing upon request

Miva is a SaaS ecommerce platform designed for businesses to manage and scale their online stores. It caters primarily to B2B and B2C merchants, offering tools for product management, order processing, and customer engagement.

Why I picked Miva: Miva offers extensive customization options, allowing you to tailor your store's look and functionality to your specific needs. The platform supports complex product catalogs and high-volume orders, making it suitable for businesses with extensive inventories. Additionally, Miva provides advanced security features to protect your data and transactions. 

Standout features & integrations:

Features include extensive customization options, support for complex product catalogs, and advanced security features. You can also use built-in SEO tools to improve your store’s search engine visibility. Additionally, the platform is designed to handle high-volume orders and large inventories efficiently.

Integrations include Salesforce, QuickBooks, Avalara, ShipStation, Mailchimp, HubSpot, Zendesk, Google Analytics, and Amazon.

Pros and cons

Pros:

  • Built-in SEO tools
  • Advanced security features
  • Extensive customization options

Cons:

  • Higher costs for small businesses
  • Limited design templates

Best for B2B2C marketplace models

  • From $199/month

StoreHippo provides a B2B2C ecommerce platform designed for businesses to integrate both B2B ecommerce and B2C company models. It caters to brands looking to expand their market reach through a network of partners and sellers, enhancing customer value and service delivery.

Why I picked StoreHippo: StoreHippo enables you to create an aggregator marketplace, reducing overhead costs and improving brand credibility through partnerships. You can manage a multi-store network from a central admin, facilitating both B2B and B2C sales. The platform also supports a hybrid marketplace for branded and ancillary products and a hyperlocal marketplace utilizing local stores for location-specific sales. 

Standout features & integrations:

Features include multi-store management, aggregator marketplace creation, and hybrid and hyperlocal marketplace support. You can onboard other sellers as vendors, allowing B2C customers to compare and purchase from various dealers. StoreHippo also offers a user-friendly admin interface and smooth product integration through APIs.

Integrations include PayPal, Stripe, FedEx, DHL, Google Analytics, Facebook, Twitter, WhatsApp, Mailchimp, and ShipRocket.

Pros and cons

Pros:

  • Scalable platform
  • Supports multi-store management
  • User-friendly admin interface

Cons:

  • Limited customization options
  • Can be complex to set up

Other B2C Ecommerce Platforms

Here are some additional B2C ecommerce platform options that didn’t make it onto my shortlist but are still worth checking out:

  1. HCL Commerce

    For composable commerce

  2. Oracle Commerce

    For AI-driven sales efficiency

  3. SAP Commerce Cloud

    For robust enterprise features

  4. Bazaarvoice

    For user-generated content to drive conversions

  5. Shopify

    For integrated B2B and DTC operations

  6. Kibo eCommerce

    For modular and omnichannel solutions

  7. Salesforce Commerce

    For AI-driven merchandising and personalization

B2C Ecommerce Platform Selection Criteria

When selecting the best B2C ecommerce platform to include in this list, I considered common buyer needs and pain points like ease of use and scalability. I also used the following framework to keep my evaluation structured and fair: 

Core Functionality (25% of total weighting score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Manage product catalog
  • Process online payments
  • Handle shipping and logistics
  • Offer customer service tools
  • Provide analytics and reporting

Additional Standout Features (25% of total weighting score)
To help further narrow down the competition, I also looked for unique features, such as:

  • AI-driven product recommendations
  • Multi-channel sales integration
  • Advanced SEO tools
  • Customizable customer journey maps
  • Augmented reality product previews

Usability (10% of total weighting score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive user interface
  • Easy navigation
  • Drag-and-drop functionality
  • Minimal learning curve
  • Mobile responsiveness

Onboarding (10% of total weighting score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Step-by-step setup guides
  • Interactive product tours
  • Access to customer support during onboarding
  • Comprehensive knowledge base

Customer Support (10% of total weighting score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 customer service availability
  • Multiple support channels (chat, email, phone)
  • Responsiveness and resolution time
  • Availability of dedicated account managers
  • User community forums

Value For Money (10% of total weighting score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing plans
  • Transparent pricing with no hidden fees
  • Scalability of pricing with business growth
  • Free trial availability
  • Inclusion of essential features in base plans

Customer Reviews (10% of total weighting score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Overall user satisfaction ratings
  • Commonly mentioned pros and cons
  • Feedback on customer support
  • Comments on ease of use and functionality
  • Frequency of software updates and improvements

In my research, I sourced countless product updates, press releases, and release logs from different B2C ecommerce platform vendors. Here are some of the emerging trends I’m keeping an eye on:

  • Social Commerce: Retailers are increasingly integrating social media platforms with their ecommerce sites, allowing users to purchase directly from social media posts. This reduces friction in the buying process and taps into impulse buying tendencies. 
  • Personalization: Ecommerce platforms are leveraging AI to deliver personalized shopping experiences. This includes tailored product recommendations, personalized email marketing, and customized landing pages
  • Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies create immersive shopping experiences. Customers can virtually try on clothes or view how furniture looks in their homes before purchasing. 
  • Subscription Services: The subscription model is gaining traction across various product categories, from fashion to food. This offers a steady revenue stream for businesses and convenience for customers who enjoy regular deliveries of their favorite products. 
  • Sustainable and Ethical Shopping Practices: Consumers increasingly seek brands prioritizing sustainability and ethical practices. As a result, ecommerce platforms are responding by highlighting eco-friendly products and implementing greener logistics solutions. 

What Are B2C Ecommerce Platforms?

B2C ecommerce platforms are software solutions that help businesses sell products directly to consumers online. These tools are typically used by online store managers, digital marketers, and small business owners to facilitate online sales. They offer value by simplifying the process of setting up and managing an online store, handling transactions, and maintaining customer relationships.

Features like user-friendly interfaces, secure payment processing, and inventory management help set up and manage online storefronts, ensure smooth transactions, and maintain customer satisfaction. These tools make it easier for businesses to reach and sell to customers online.

Features of B2C Ecommerce Platforms

When selecting B2C ecommerce platform, keep an eye out for the following key features:

  • Product Management: Allows you to efficiently organize and manage your product catalog, including adding, editing, and categorizing products.
  • Shopping Cart: Provides customers with a way to accumulate selected products for purchase, facilitating a smoother checkout process.
  • Customer Accounts: This feature enables customers to create accounts, track orders, and save preferences, enhancing their shopping experience.
  • Payment Gateways: Supports various payment methods, ensuring secure and convenient customer transactions.
  • Order Management: Streamlines the processing, tracking, and fulfillment of orders, improving operational efficiency.
  • SEO Tools: Helps optimize your website for search engines, increasing visibility and driving organic traffic.
  • Analytics and Reporting: Offers insights into sales, customer behavior, and website performance, aiding in data-driven decision making.
  • Mobile Optimization: Ensures the platform is responsive and provides a good user experience.
  • Marketing Tools: These include features like email marketing, promotions, and loyalty programs to engage and retain customers.
  • Security Features: Protects customer data and transactions with measures like SSL certificates and fraud detection.

Benefits of B2C Ecommerce Platforms

Implementing a B2C ecommerce platform provides several benefits for your team and your business. Here are a few you can look forward to:

  • Wider Customer Reach: To attract more customers, access a global audience through digital channels like social media and email marketing.
  • Reduced Overhead Costs: There's no need for a physical storefront and other traditional retail costs to save expenses.
  • Faster Sales Cycles: Consumers make quicker purchasing decisions, leading to quicker revenue growth.
  • Brand Engagement: Utilize marketing tools like influencer and content marketing to engage directly with your audience and build customer loyalty.
  • Flexibility: Adapt quickly to market changes and consumer preferences, allowing for rapid product testing and feedback.
  • Enhanced Customer Experience: Focus on user-friendly website design and checkout processes to increase customer satisfaction.
  • Data Utilization: Use analytics to optimize marketing strategies and improve overall business performance.

Costs and Pricing of B2C Ecommerce Platforms

Selecting a B2C ecommerce platform requires understanding the various pricing models and plans. Costs vary based on features, team size, add-ons, and more. The table below summarizes standard plans, their average prices, and typical features included in B2C ecommerce platform solutions:

Plan Comparison Table for B2C Ecommerce Platforms

Plan TypeAverage PriceCommon Features
Free Plan$0Basic product listings, limited support, and elementary analytics.
Personal Plan$10-$50/user/monthProduct listings, basic analytics, limited support, and basic customization.
Business Plan$50-$300/user/monthAdvanced analytics, multiple payment gateways, premium support, and integrations.
Enterprise Plan$300-$2000+/user/monthCustom features, dedicated support, advanced integrations, and enhanced security.
A breakdown of B2C ecommerce platform plan types and their costs and features.

B2C Ecommerce Platforms FAQs

Here are some answers to common questions about B2C ecommerce platforms:

Can I integrate my existing website with a B2C Ecommerce platform?

Many B2C ecommerce platforms offer plugins or APIs to integrate with existing websites. Platforms like WooCommerce and Ecwid are designed to add e-commerce functionality to a site without requiring a complete overhaul.

What security features should I look for in a B2C ecommerce platform?

Security is crucial for any ecommerce platform. Look for features like SSL certification, PCI-DSS compliance, fraud detection, and secure payment gateways. These features help protect your customers’ data and build trust with your audience.

How important is mobile optimization for a B2C ecommerce platform?

Mobile optimization is essential as a significant portion of online shopping is done via mobile devices. Your ecommerce platform should offer responsive design, fast loading times, and a user-friendly mobile interface to ensure a smooth shopping experience for mobile users.

Can I customize the design of my online store on a B2C ecommerce platform?

Most B2C ecommerce platforms offer customizable templates and themes to help you create a unique online store. Platforms like Shopify and BigCommerce provide extensive design customization options, allowing you to tailor the look and feel of your store to match your brand.

How do B2C ecommerce platforms handle international sales?

B2C ecommerce platforms often have features to support international sales, such as multi-currency and multilingual support, international shipping options, and tax calculations for different regions. These features help you reach a global audience and manage cross-border transactions efficiently.

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Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.