What “Social Merchandising” Techniques And Tools Are Used In Ecommerce?

What “social merchandising” techniques and tools are used in eCommerce?

    1. Wishlist, Sharing features on PDP.
      • Extensions for sharing with Facebook and other social media platforms.
    2. Original concept was the display of ratings, likes, comments and purchases from either a social network or a broader community
      • This can involve onsite ratings and reviews
      • Currently the trend is moving towards matching customer interests