10 Best Marketing Resource Management Software of 2020

This article will help you quickly compare and evaluate the best MRM software and other marketing resource management tools.

MRM (marketing resource management) software is useful for marketing teams who need a central, shareable, and searchable database for all of their media assets.

Marketing teams and agencies also use resource management software to schedule projects, track hours, and allocate resources like people, equipment, and rooms.

However, in this post, I review MRM tools that are like asset managers. These marketing asset management tools are designed to help you organize, share, and collaborate on media such as stock photos, images, documents, and brand guidelines.

If you’re looking for resource management software instead, I’ll point you towards this great review of the best resource management tools.

The Best MRM Software List

Here’s a shortlist of the best MRM software:

  1. Percolate
  2. Intelligencebank
  3. OpenAsset
  4. Frontify
  5. Canto
  6. Lucidea
  7. ResourceSpace
  8. Pimcore
  9. Bright
  10. Ontrack Workflow

MRM Software FAQ

Here are a few of the most common questions I come across when people ask me about using MRM software tools:

What is marketing resource management software?

MRM software is a technology solution (now largely cloud-based) that help manage and centralize marketing activities and campaigns. These solutions are designed for strategic planning and budgeting, project management, creative development and distribution, content management, media planning and execution, event coordination (if needed), and resource measurement.

What are the benefits of marketing resource management software?

MRM software simplifies the process of organizing various teams and departments throughout marketing campaigns and activities. These internal or external departments and teams may have to share marketing materials and resources throughout a project. This is where these tools come in. They provide a centralized location where everything is stored in one single location and easily retrievable which helps improve team coordination. As a result, there is less back and forth between teams so they can focus on more high-value work.

MRM Software Comparison Criteria

What are we looking for when we select MRM software for review? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): Is it clean and attractive?
  2. Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? 
  3. Features & Functionality: 
    1. Creative Approvals & Review
    2. Advanced Search & Filter
    3. Enforced File Naming Convention
    4. Flexible Storage Capacity
  4. Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  5. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?

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Overviews Of The Best MRM Software

Here’s a brief description of each of the MRM software that are featured on this top 10 list. 

1. Percolate – Best MRM software for enterprises

Percolate MRM Software Screenshot
Build complex campaigns and workflows able to handle a growing enterprise customer base.

2. Intelligencebank – Best for advanced search & filtering of media

Intelligencebank MRM Software Screenshot
Tap into robust search features, global filters tools, and advanced AI metadata tagging.

3. OpenAsset – Best for architecture & construction MRM

OpenAsset MRM Software Screenshot
Users can organize their digital assets and content by project or property.

4. Frontify – Best for cloud-based style guide templates

Frontify MRM Software Screenshot
Customize your style guide with logos, colors, tone of voice, and mission statements.

5. Canto – Best user-friendly MRM software

Canto MRM Software Screenshot
Enjoy the simplicity of uploading/downloading and the easy-to-use interface.

6. Lucidea – Best for museum & archive asset collection management

Lucidea MRM Software Screenshot
Expand access to your organization’s material collection to researchers, visitors, & the community.

7. ResourceSpace – Best free marketing resource management

ResourceSpace  Screenshot
Offers 100GB free storage, no expiry, and a complimentary onboarding session.

8. Pimcore – Best open source MRM software

Pimcore Screenshot
Integrate, consolidate, and manage any type and any amount of digital assets.

9. Bright – Best MRM for startups and agencies

Bright MRM Software Screenshot
Cost efficient and fully scalable with seamless content sharing & intuitive and customisable design.

10. Ontrack Workflow – Best for localizing & personalizing content

Ontrack Workflow Screenshot
Localize advertising, training manuals, trade show materials, product guides, presentations, & proposals.

Other Options

Here are a few more that didn’t make the top list. If you need additional suggestions for handy MRM software, check these out.

  1. MediaValet
  2. Beam
  3. Bynder
  4. Marvia
  5. Brandfolder

Any Other Software For This List?

Does your team use any of these solutions? If so, how are they? Have you tried any other marketing resource management tools that are not listed in this article? Let The Ecomm Manager know about it in the comments below.

If you’re looking for other specific marketing tools, I suggest checking out:

What Do You Think?

Have you tried out any MRM software listed above? Share your experience with these tools in the comments below.

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