10 Popular MRM Software Tools & What They Do

This article will help you quickly compare and evaluate the best MRM software and other marketing resource management tools.

MRM (marketing resource management) software is useful for marketing teams who need a central, shareable, and searchable database for all of their media assets.

Marketing teams and agencies also use resource management software to schedule projects, track hours, and allocate resources like people, equipment, and rooms.

Quickly Compare & Evaluate The 10 Best MRM Software

However, in this post, I review MRM tools that are like asset managers. These marketing asset management tools are designed to help you organize, share, and collaborate on media such as stock photos, images, documents, and brand guidelines.

If you’re looking for resource management software instead, I’ll point you towards this great review of the best resource management tools.

The Best MRM Software List

Here’s a shortlist of the best MRM software:

  1. Percolate
  2. Intelligencebank
  3. OpenAsset
  4. Frontify
  5. Canto
  6. Lucidea
  7. ResourceSpace
  8. Pimcore
  9. Bright
  10. Ontrack Workflow

MRM Software FAQ

Here are a few of the most common questions I come across when people ask me about using MRM software tools:

What is marketing resource management software?

MRM software is a technology solution (now largely cloud-based) that help manage and centralize marketing activities and campaigns. These solutions are designed for strategic planning and budgeting, project management, creative development and distribution, content management, media planning and execution, event coordination (if needed) and resource measurement.

What are the benefits of marketing resource management software?

MRM software simplifies the process of organizing various teams and departments throughout marketing campaigns and activities. These internal or external departments and teams may have to share marketing materials and resources throughout a project. This is where these tools come in. They provide a centralized location where everything is stored in one single location and easily retrievable which helps improve team coordination. As a result, there is less back and forth between teams so they can focus on more high-value work.

Other MRM Software Options

Here are a few more that didn’t make the top list. If you need additional suggestions for handy MRM software, check these out.

  1. MediaValet
  2. Beam
  3. Bynder
  4. Marvia
  5. Brandfolder

Any Other MRM Software For This List?

Does your team use any of these solutions? If so, how are they? Have you tried any other marketing resource management tools that are not listed in this article? Let The Ecomm Manager know about it in the comments below.

If you’re looking for other specific marketing tools, I suggest checking out:


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.

Read More
10 Best Subscription Ecommerce Platforms in 2020