This article will help you quickly compare and evaluate the best MRM software and other marketing resource management tools.
MRM (marketing resource management) software is useful for marketing teams who need a central, shareable, and searchable database for all of their media assets.
Marketing teams and agencies also use resource management software to schedule projects, track hours, and allocate resources like people, equipment, and rooms.
However, in this post, I review MRM tools that are like asset managers. These marketing asset management tools are designed to help you organize, share, and collaborate on media such as stock photos, images, documents, and brand guidelines.
Here are a few of the most common questions I come across when people ask me about using MRM software tools:
What is marketing resource management software?
MRM software is a technology solution (now largely cloud-based) that help manage and centralize marketing activities and campaigns. These solutions are designed for strategic planning and budgeting, project management, creative development and distribution, content management, media planning and execution, event coordination (if needed), and resource measurement.
What are the benefits of marketing resource management software?
MRM software simplifies the process of organizing various teams and departments throughout marketing campaigns and activities. These internal or external departments and teams may have to share marketing materials and resources throughout a project. This is where these tools come in. They provide a centralized location where everything is stored in one single location and easily retrievable which helps improve team coordination. As a result, there is less back and forth between teams so they can focus on more high-value work.
MRM Software Comparison Criteria
What are we looking for when we select MRM software for review? Here’s a summary of my evaluation criteria:
User Interface (UI): Is it clean and attractive?
Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
Features & Functionality:
Creative Approvals & Review
Advanced Search & Filter
Enforced File Naming Convention
Flexible Storage Capacity
Integrations: Is it easy to connect with other tools? Any pre-built integrations?
Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
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Overviews Of The Best MRM Software
Here’s a brief description of each of the MRM software that are featured on this top 10 list.
Does your team use any of these solutions? If so, how are they? Have you tried any other marketing resource management tools that are not listed in this article? Let The Ecomm Manager know about it in the comments below.
If you’re looking for other specific marketing tools, I suggest checking out: