Marketing teams and agencies use many different types of marketing software, from marketing analytics tools to SEO dashboards, asset managers, landing page builders, marketing automation tools, planning tools, CRMs, campaign scheduling software, and others.
There’s a long list of great marketing tools out there—how to choose?
Quickly Compare & Evaluate The 10 Best Marketing Software
In this article, my goal is to help you quickly compare and evaluate the best software that top marketers are using to plan, build, and measure digital marketing campaigns this year.
The Best Marketing Software List
Here’s a shortlist of the best marketing software:
- Salesforce Pardot
- Marketo
- Oracle Bronto Marketing Platform
- HubSpot Marketing
- Mailchimp
- Maximizer
- Tune
- Bpm’online
- SumoMe
- Freshworks
Marketing Software FAQ
Here are a few of the most commonly asked questions I come across when people ask about marketing software:
What is marketing software?
It depends on what you need it for! Generally speaking, these technologies are designed for marketing departments to effectively market on various online channels and automate tasks. These platforms help streamline sales and marketing by replacing the repetitive, high-touch manual processes with automated solutions.
What are the benefits of marketing automation?
Marketing software frees marketers up from repetitive tasks that waste time. This way, they can focus on high impact tasks. By having this spare time, marketers have the opportunity to be more creative, deliver more, and think more strategically. By allowing your team to reach their full potential in this way, the ROI of your marketing efforts will increase every year.
Other Marketing Tools
Here are a few more that didn’t make the top list. If you need additional suggestions, check these out.
- TargetBay
- ActiveCampaign
- Moz
- Epixel MLM Software
- EngageBay
- Blueshift
- Amperity
- Zinfi
- Bynder
- Iterable
- Privy
- SharpSpring
- Greenrope
- Act-On
- Funnel
- Insightly
- SendinBlue
I also have a few other lists you should check out if you’re looking for more specific marketing tools, such as:
- Marketing Dashboards & SEO Reporting Tools
- Marketing Analytics Software
- Marketing Attribution Software
- MRM Software (Marketing Resource Management)
- Marketing Planning Software
Let me know in the comments below if there’s a tool you love that isn’t in the list. I’d love to check it out and let other members of our community know!
