Here are a few of the most common questions I come across when people ask me about using marketing planning software:
What are some common features?
Marketing software shares many typical features of marketing software such as marketing calendar view, project tracking, media planning, budgeting and forecasting, goal setting/tracking, analytics, and collaboration features.
These solutions cover the entire project delivery lifecycle from planning to delivery.
What are the benefits of marketing planning software?
Marketing planning software reduces the amount of time you spend on tedious tasks in the planning stages of marketing campaigns and activities. You eliminate the hassle of juggling all your tasks manually, allowing you to streamline and automate your planning process.
These tools are designed to help you coordinate various campaigns in one single platform so you don’t have to manage multiple platforms. Who doesn’t want that?
Marketing Planning Software Comparison Criteria
What are we looking for when we select marketing planning software for review? Here’s a summary of my evaluation criteria:
User Interface (UI): Is it clean and attractive?
Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
Features & Functionality:
Collaborative Planning & Scheduling – Marketing planning teams must be completely in-sync; does the tool offer usable, creative ways to make this happen?
Data-Rich Dashboards – Marketing planning is ever-changing so having success/failure metrics on-hand with a visually appealing dashboard is a must.
Internal & External Requests – Does the system have a way to parse team- and customer/client-based campaign requests?
Marketing Plan Templates – Does the software offer quick-start templates for a variety of marketing plans, branching across different platforms for a variety of niche use cases?
Integrations: Is it easy to connect with other tools? Any pre-built integrations?
Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
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Overviews Of The Best Marketing Planning Software
Here’s a brief description of each of the software that are featured on this top 10 list.
1. Wrike – Best free marketing planning software for small teams (up to 5 users)
With many marketing planning tools available in the market, we have missed a few! Have you tried any tools that aren’t listed in this article? Let the Ecomm Manager know about it in the comments below!
Just realized you’re looking for something different? Try these other tools: