Top 10 Marketing Planning Software Of 2022

This article will help you quickly compare and evaluate the best marketing planning software and other marketing management tools.

These marketing planning tools can help you plan marketing campaigns, organize media, analyze results, and collaborate with members of your marketing team. 

The Best Marketing Planning Software List

Here’s a shortlist of the best marketing planning software:

  1. Wrike
  3. Percolate
  4. Slope
  6. BrandMaker
  7. Keen
  8. Mediatool
  9. MyMarketingMate
  10. Screendragon


Here are a few of the most common questions I come across when people ask me about using marketing planning software:

What are some common features?

Marketing software shares many typical features of marketing software such as marketing calendar view, project tracking, media planning, budgeting and forecasting, goal setting/tracking, analytics, and collaboration features.

These solutions cover the entire project delivery lifecycle from planning to delivery.

What are the benefits of marketing planning software?

Marketing planning software reduces the amount of time you spend on tedious tasks in the planning stages of marketing campaigns and activities. You eliminate the hassle of juggling all your tasks manually, allowing you to streamline and automate your planning process.

These tools are designed to help you coordinate various campaigns in one single platform so you don’t have to manage multiple platforms. Who doesn’t want that?

Marketing Planning Software Comparison Criteria

What are we looking for when we select marketing planning software for review? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): Is it clean and attractive?
  2. Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? 
  3. Features & Functionality: 
    1. Collaborative Planning & Scheduling – Marketing planning teams must be completely in-sync; does the tool offer usable, creative ways to make this happen?
    2. Data-Rich Dashboards – Marketing planning is ever-changing so having success/failure metrics on-hand with a visually appealing dashboard is a must.
    3. Internal & External Requests – Does the system have a way to parse team- and customer/client-based campaign requests?
    4. Marketing Plan Templates – Does the software offer quick-start templates for a variety of marketing plans, branching across different platforms for a variety of niche use cases?
  4. Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  5. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?

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Overviews Of The Best Marketing Planning Software

Here’s a brief description of each of the software that are featured on this top 10 list. 

1. Wrike – Best free marketing planning software for small teams (up to 5 users)

Wrike Marketing Planning Software Screenshot
Access Wrike’s advanced dashboard and metrics, free for up to 5 users.

2. – Best for dynamic marketing plan maps Marketing Planning Software Screenshot
Visually intuitive brainstorm and flowchart plans helps keep goals in sight.

3. Percolate – Best enterprise marketing planning platform

Percolate Marketing Planning Software Screenshot
Reduce administrative work to keep up with content demands for growing enterprises.

4. Slope – Best for feedback & approval loops in marketing plans

Slope Marketing Planning Software Screenshot
Easily schedule & collect feedback and approvals on images, designs, videos, and PDFs.

5. – Best online marketing planning software for AI-enabled widgets Marketing Planning Software Screenshot
Customize your experience with widgets that can warn if a marketing task is likely to be delayed.

6. BrandMaker – Best software for marketing resource management

BrandMaker Marketing Planning Software Screenshot
Collect, compile, and coordinate marketing resources like documents and images in the Media Pool.

7. Keen – Best marketing budget planning software

Keen Marketing Planning Software Screenshot
Keen analytics focus on what marketing media has revenue potential & notes excessive spending.

8. Mediatool – Best software for marketing media management

Mediatool Screenshot
Enforced naming conventions makes storing large quantities of media easier to handle.

9. MyMarketingMate – Best software for ready-made marketing templates

MyMarketingMate Screenshot
Easily and confidently create effective marketing plans with the software’s Wizard.

10 .Screendragon – Best marketing planning software for digital marketing agencies

screenshot of screen dragon
Centralized communication & advanced notifications keeps projects moving fast.

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Other Options

Here are a few more that didn’t make the top list. If you need additional suggestions, check these out.

  1. ActiveCollab
  2. GoodDay
  3. ProWorkflow
  4. Mavenlink
  5. Hive9
  6. Aha!
  7. Productboard
  8. inMotion ignite
  9. Ontrack Workflow
  10. Workamajig

If you’re looking for a project scheduling tool, check out this list of the top project scheduling tools, which can be useful in crafting timelines, schedules, and estimates for marketing projects.

What Do You Think?

With so many marketing planning tools available in the market, we might have missed a few! Have you tried any tools that aren’t listed in this article? Let the Ecomm Manager and our community know about it in the comments below!

Just realized you’re looking for something different? Try these other tools:

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