What Marketing And Merchandising Features Are Available Only In Magento Enterprise Edition?
What marketing and merchandising features are available only in Magento EE?
- CMS+ (Enhanced Content Management System)
- Build complex content pages with an easy to use WYSIWYG editor; insert rich content; create menus and page hierarchy for CMS pages; control publishing privileges
- Rich Merchandising Suite (RMS)
- Target your marketing efforts to your customers and increase conversion rates - suggest products, set up automated rule-based product selection and marketing banners based on customer segment
- Private (Club) Sales including Events, Invitations, and Site access permissions
- Restrict catalog access; allow customers and admin users to create invitations; create events like “limited time sales”
- Gift Registries
- Increase revenue and capture valuable customer data; customize settings for your products and customers; enable searches by registry owner’s name, email, or gift registry ID; privacy settings
- Dynamic Customer Database (Attribute) Management
- Improve sales and marketing efforts; customer account and address attributes are managed by the Magento Admin interface, then used to create customized marketing campaigns and customer profiles
- Content Staging
- Create a staging site to test new categories, product information, promotions, and more; content can be merged to the live site after approval - on-demand or scheduled
- Search with SOLR
- Performance and search quality are improved with layered navigation and features like spelling/synonyms/stop words and weighted attributes
- Full Page Cache
- Enhance performance with caching of primary pages (excluding personalized information) for all users, including session users; caching of content for category, product, and CMS pages
- Automated Email Marketing Reminders
- Increase customer retention through sending configurable, automated email reminders to customers for abandoned shopping carts and wishlists; target promotions and discounts to customers based on browsing activity
- Assisted Shopping (manage a customers cart via admin panel)
- Customer Service Representatives can manage products and coupons in customers’ shopping carts and wishlists from the Customer account screen in the admin panel
- Advanced Administrator Roles; Logging
- Leverage multi-store functionality to create multiple sites; restrict access roles so that staff view only relevant data; track and review all administrator action
- Limited Category Visibility
- Restrict catalog access to certain customers with the ability to restrict on a category, or global basis, the viewing and purchasing of items.
- PCI Data Security Standard (PA-DSS) Complaint, strong data encryption
- Magento Secure Payment Bridge is a PA-DSS certified payment application, enabling merchants to minimize efforts and efficiently attain PCI compliance
- Rewards Points
- Implement unique programs designed to enhance user experience and increase customer loyalty; points awarded based on a wide range of transactions and customer actions; managed through the back end
- Gift certificates/Gift Card
- Customers can purchase physical and virtual gift certificates/cards; can include a personal message with the purchase
- Customer Store Credit
- Create and tie store credits to customer accounts; orders can be refunded for store credit; customers can use the credit to purchase items during checkout