Why We Don’t Buy – Customer Attitudes
Rather than depending on assumptions, in this study we go directly to consumers and ask them about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and if any of this helps. Marketers know that abandonment rates continue to increase.
This report will:
- Explain why consumers are abandoning more frequently and how this could be an opportunity for marketers
- Analyze what the consumers want to happen when they abandon a cart and what will annoy them
- Examine key components of the shopping cart and cart abandonment strategies