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1 min read

What “Social Merchandising” Techniques And Tools Are Used In Ecommerce?

By Michael Cristancho
QUICK SUMMARY

What “social merchandising” techniques and tools are used in eCommerce? Wishlist, Sharing features on PDP. Extensions for sharing with Facebook and other social media platforms. Original concept was the display of ratings, likes, comments and purchases from either a social network or a broader community This can involve onsite ratings and reviews Currently the trend […]

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What “social merchandising” techniques and tools are used in eCommerce?

  1. Wishlist, Sharing features on PDP.
    • Extensions for sharing with Facebook and other social media platforms.
  2. Original concept was the display of ratings, likes, comments and purchases from either a social network or a broader community
    • This can involve onsite ratings and reviews
    • Currently the trend is moving towards matching customer interests
By Michael Cristancho

I'm a Digital Commerce and Experience evangelist who enjoys engaging in thought-provoking conversation and mutual exploration. I am a strong believer that learning never ends, and each day brings another opportunity to grow as an individual and professional.

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