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What “social merchandising” techniques and tools are used in eCommerce?

  1. Wishlist, Sharing features on PDP.
    • Extensions for sharing with Facebook and other social media platforms.
  2. Original concept was the display of ratings, likes, comments and purchases from either a social network or a broader community
    • This can involve onsite ratings and reviews
    • Currently the trend is moving towards matching customer interests
By Michael Cristancho

I'm a Digital Commerce and Experience evangelist who enjoys engaging in thought-provoking conversation and mutual exploration. I am a strong believer that learning never ends, and each day brings another opportunity to grow as an individual and professional.