What are the differences between customer segments and customer groups?
- Two of the most significant of those differences are that customer segments can be applied to customers (a) on the fly and (b) based on a myriad of attributes – like age, gender, spending habits, etc. – all which share a relevance to marketing. Another important difference is that the data pertaining to customer segments can be used to generate reports so companies can tailor their marketing efforts to maximum efficacy.
- Customer groups will require you to input the customers that you want in that group while customer segments will try and ‘match’ users to that group.
- For example: GA 31410 zipcodes are a customer segment, while general customers is a customer group.