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What are the differences between customer segments and customer groups?

  1. Two of the most significant of those differences are that customer segments can be applied to customers (a) on the fly and (b) based on a myriad of attributes – like age, gender, spending habits, etc. – all which share a relevance to marketing. Another important difference is that the data pertaining to customer segments can be used to generate reports so companies can tailor their marketing efforts to maximum efficacy.
  2. Customer groups will require you to input the customers that you want in that group while customer segments will try and ‘match’ users to that group.
    1. For example: GA 31410 zipcodes are a customer segment, while general customers is a customer group.
By Michael Cristancho

I'm a Digital Commerce and Experience evangelist who enjoys engaging in thought-provoking conversation and mutual exploration. I am a strong believer that learning never ends, and each day brings another opportunity to grow as an individual and professional.