Q: What is the Difference Between Omni-Channel and Multichannel Retailing?
Multi-channel Selling in two or more distribution channels. The CUX can be and is often different. Example: eCommerce vs Brick and Mortar Company: Savannah Bee Company
Omni-channel Selling in two or more distribution channels A single view of the customer A single brand voice and CUX Example: a gift card Company: Wal-mart