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How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on?

  1. When setting up a product catalog you should focus on
    1. A search engine friendly URL slug without HTML
      1. Use keywords that you want to rank for in the URL slug.
    2. Populate a proper Page Title, Meta Description with 155 characters that use shopping/action related terms like “buy” “shop” “explore” etc.
    3. Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes.
    4. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for on-page content and be flagged for duplicate content in your search rankings.
  2. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product
  3. Meta content – ensure that this is populated and crawlable
  4. Meta title – again, make sure that this is populated and make this field indexable in search.
  5. Keyword search terms – Google and other search engines have sworn off the Keyword field but you can fill it in if it makes you feel better.
  6. Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight.
    1. To weight the search results, set Search Weight to a number from 1 to 5 under Storefront Properties.
By Michael Cristancho

I'm a Digital Commerce and Experience evangelist who enjoys engaging in thought-provoking conversation and mutual exploration. I am a strong believer that learning never ends, and each day brings another opportunity to grow as an individual and professional.