How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on?
- When setting up a product catalog you should focus on
- A search engine friendly URL slug without HTML
- Use keywords that you want to rank for in the URL slug.
- Populate a proper Page Title, Meta Description with 155 characters that use shopping/action related terms like “buy” “shop” “explore” etc.
- Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes.
- Duplicate content, if you simply copy and paste product descriptions you will rank poorly for on-page content and be flagged for duplicate content in your search rankings.
- A search engine friendly URL slug without HTML
- Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product
- Meta content – ensure that this is populated and crawlable
- Meta title – again, make sure that this is populated and make this field indexable in search.
- Keyword search terms – Google and other search engines have sworn off the Keyword field but you can fill it in if it makes you feel better.
- Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight.
- To weight the search results, set Search Weight to a number from 1 to 5 under Storefront Properties.