What Happened To The Long Tail (and LongTail.com)?

Towards the end of 2004, the Editor in Chief of Wired Magazine, Chris Anderson, published an article entitled The Long Tail. In that article, Anderson argued that “in an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare” (Source). The […]