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If you had to pick a few people who are helping you grow and mature as an ecommerce manager, who would those people be?

Maybe they're ecommerce or omnichannel CEOs, insightful retail strategists, brilliant marketers, incredible designers, or amazing content developers.

Grab a coffee and sit back and relax as I share the ecommerce influencers that I follow. In my view, this list includes the brightest minds and influential thinkers who are shaping ecommerce today. These are the top ecommerce experts to watch in 2024.

Many have their own websites, blogs, produce online videos, ecommerce courses, and books, so check out all the links below too.

If you want to stay on top of the latest in ecommerce and related topics like analytics, conversion optimization, marketing attribution, email marketing, the latest and greatest ecommerce tools, and SEO make sure you’re following these movers and shakers: the top ecommerce influencers of 2024.

Top Ecommerce Experts To Watch

In no particular order, here are the top ecommerce experts to watch in 2024.

Photo of karl lillurd

Karl Lillrud

Karl has over 24 years of experience of running businesses online. He is now a full time speaker, mentor and author. He has spoken at many ecommerce events including TEDx. Watch out for his talks on subjects such as online consumer behaviour, internet-based business and online strategies. He is the author of 3 books including The Better Business Book and has a 4th book on the way.

pooja agarwal ecommerce expert

Pooja Agarwal

Pooja is the Chief Operating Officer at Birchbox. She is one of the leading voices in operations and ecommerce speaking at several conferences such as Ecommerce Operations Summit and NRF Retail’s Big Show. Watch out for her tips on inventory management.

connor gillivan ecommerce expert

Connor Gillivan

Connor is Co-Founder and CMO of, a hiring platform for freelancers offering ecommerce and marketing. He has built two companies with over $10 million yearly sales. He is the author of Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. Follow him for insights on marketing, content and website/software design.

marsha collier ecommerce expert

Marsha Collier

Marsha is the President of coolEbaytools, a website for ecommerce tips. She has sold over 1 million books and is the author of 47 books such as eBay for Dummies. She also has a podcast with Marc Cohen called #techradio. Her television show “Making Your Fortune Online” was one of PBS’s most successful pledge programs. Check out her podcast for the latest and greatest in tech.

photo of Rachel Andrea Go

Rachel Andrea Go

Rachel is a Content & Partner Marketing Manager for Deliverr Inc. She blogs frequently on her website about email marketing, SEO, content management, ecommerce and quality assurance. Be sure to check out her free course on remote work and productivity lessons.


Amy Porterfield

Amy is a podcaster, marketer, and author. She was named one of the “Top 50 Social Media Power Influencers” by Forbes. She provides online training and blogs regularly on her website. She also runs the event, “The Entrepreneur Experience”. Listen to her podcast to get practical tips on engagement, content strategy and much more.

drew sanocki ecommerce influencer

Drew Sanocki

Drew is one of the leading forces in ecommerce. He is a podcaster, blogger and trainer on his Nerd Marketing website. He has brought companies from bankruptcy to profitability in under 10 months—wow! Drew offers many free marketing and ecommerce resources on his site—be sure to avail.

nadine neatrour ecommerce expert

Nadine Neatrour

Nadine is the Ecommerce Director at Revolution Beauty. She previously worked in top roles in LVMH Group and Moet Hennessy. She has spoken at conferences such as Customer First Live and Technology for Marketing. Nadine’s talks are customer centric and encourage brands to revolutionize retail through a customer lens.

brian beck ecommerce expert

Brian Beck

Brian has over 20 year’s experience working in ecommerce. He is currently a Managing Partner at Enceiba. He has been a featured speaker at numerous global events. He is the author of Billion Dollar B2B Ecommerce. This book has over 30 B2B case studies where you can learn from the leading voices of the B2B ecommerce revolution.

cynthia stine ecommerce expert

Cynthia Stine

Cynthia is a speaker, author, entrepreneur and Amazon expert. One of her top-selling books include “Make Thousands on Amazon in 10 Hours a Week”. She is also the President of eGrowth Partners. Her blog focuses on helping sellers to run their businesses better and to stay out of trouble with Amazon.

doug collins ecommerce expert

Doug Collins

Doug is a UX leader, speaker, writer, mentor and frequent podcast guest. He is currently a UX/UI Systems Engineer at CACI International Inc. He also sells his own UX merch called UX Gear. Follow his Twitter for insight on UX and design—especially his #UXchat.

nathan huppatz ecommerce expert

Nathan Huppatz

Nathan has co-founded many businesses such as Hobby Detectors, and Realestate Source. He is an advisor for a number of businesses including Honey Digital. He is the author of Money Making on eBay for Dummies. In 2015, 2016 and 2018, he was included in “Inside Retail’s Top 50 People in e-Commerce”.

nathan hirsch ecommerce expert

Nathan Hirsch

Nathan is the Founder and CEO of FreeeUp. He is a serial entrepreneur and expert in remote hiring and ecommerce. He is the author of Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. Follow his Twitter for tips on freelancing, ecommerce and marketing.


Jessica Ivins

Jessica is a UX designer and faculty member at Center Centre where she helps students be industry-ready, junior UX designers. She founded the Chattonooga UX Design Meetup and speaks at global conferences such as SXSW, Midwest UZ and IA Summit.

zia daniell wigder ecommerce expert

Zia Daniell Wigder

Zia is the Chief Global Content Officer for Shoptalk, Co-Founder of Groceryshop, Personatech and Retail Club. She is also the author of Integrated Marketing: Using Real-time Data is Key to Success. Follow her Twitter for her insights on retail and ecommerce trends around the world.

tracey wallace ecommerce expert

Tracey Wallace

Tracey is the Head of Brand Marketing for Eterneva. She previously worked as the Editor-in-Chief at BigCommerce where she covered topics such as marketing, ecommerce, design, development and emerging trends. Check out her Twitter for great wellness tips.

jess vice ecommerce expert

Jess Vice

Jess is a UX Architect, Customer Experience and User Researcher. She is also a Product Design Strategist at Berkadia. She is a Mentor for Big Brother Big Sister Foundation Inc. Her blog on Medium is a great resource for user experience as well as self care tips.

catriona shedd ecommerce expert

Catriona Shedd

Catriona is the Director of Product Design at inVision. She has over 12 years of experience as a User Experience Designer. She previously worked for big names such as Facebook and Prudential. She writes about the impact that user experience has on people, business and the world on her blog InspireUX.

abi jones ecommerce expert

Abi Jones

Abi is a UX Manager for Google Health in California. She has held previous design roles in companies such as MySpace, Ferrari, Samsung and StubHub. Prior to joining Google’s research arm, Abi co-founded a startup within Area 120, Google’s internal incubator, and led design for products in Google’s Security & Privacy, Fiber, and Search teams. She has given over 50 talks in subjects such as interaction design, user research, and product management.

paul boag ecommerce expert

Paul Boag

Paul is a user experience consultant, author and speaker. He helps not-for-profits such as EU Commission, UCAS and Doctors Without Borders. He is also is a podcaster, trainer and coacher. Listen to his informative podcast if you’re a designer, developer, website owner or just a fan of the British accent.

pat flynn ecommerce expert

Pat Flynn

Pat runs the online resource Smart Passive Income where he has podcasts and training courses. He is the author of Let Go and has spoken at events such as New Media Expo. Check out his podcast for weekly interviews with industry experts as well as advice for building an online ecommerce business.

tim peter ecommerce expert

Tim Peter

Tim is the Founder & President of Tim Peter & Associates. He has spoken at several events sch as HSMAI Travel Internet Marketing Strategy conference. He is also the author of “Engaging Online Travel Shoppers Through Integrated Marketing”. Follow his Twitter for the latest trends in ecommerce and digital trends.

linda bustos ecommerce expert

Linda Bustos

Linda is the Director of Ecommerce Research for Elastic Path Software. She is the former author and Editor in Chief for She is the author of book-blog Ecommerce Illustrated. Keep an eye on her Twitter for the latest in ecommerce and marketing trends.

sarah caroll ecommerce expert

Sarah Caroll

Sarah is a leading expert in ecommerce helping business grow using digital channels. She is the Founder of Grow Global and the author of 5 books including Grow Faster, Grow Global. She has spoken at several conferences such as United Nations Conferences on Trade and Development.

neil patel ecommerce expert

Neil Patel

Neil is a New York Times Bestselling author. The Wall Street Journal has named him one of the top influencers on the web. He was also recognized by President Obama as one of the top 100 entrepreneurs under 30. Listen to his Marketing School podcast for expert marketing tips.

ben marks ecommerce expert

Ben Marks

Ben is a Magento Evangelist at Magento. He has 10+ years experience in open source PHP/MySQL-based ecommerce and web development. He is an International PHP conference speaker and published writer. Be sure to catch his talks on the Magento ecosystem, community and trends.

austin brawner ecommerce expert

Austin Brawner

Austin is the Founder and CEO of Brand Growth Experts. He is also the host of the highly-acclaimed Ecommerce Influencer podcast and blog along with Andrew Foxwell. Follow his Twitter for interesting discussion threads on marketing, trends and ecommerce.

felix thea ecommerce expert

Felix Thea

Felix is a Senior Software Engineer at Intersection Co. He is the host of the Shopify Masters podcast, an ecommerce marketing podcast. He is also a product management trainer.

bryan eisenberg ecommerce expert

Bryan Eisenberg

Bryan is the Co-Founder of Buyer Legends, a NY Times Bestselling Author and keynote speaker. He has several books including Call to Action. He has over 350 columns for ClickZ. Be sure to check out his talks on online marketing, improving conversion rates and customer experiences.

skip mcgrath ecommerce expert

Skip McGrath

Skip and his wife, Karen are OG eBay PowerSellers. He is the author of eBay Power Seller’s Manual. His website Amazon Seller Resources and Tools is a great resource for ecommerce professionals as he shares his expertise and offers training.

kunle campbell ecommerce expert

Kunle Campbell

Kunle is a leading voice in ecommerce growth. He is an ecommerce advisor, customer acquisition expert and podcast host at 2X eCommerce. He is also a speaker and reverse-engineering marketing specialist. His Facebook community has over 300 members and is a great place to connect with ecommerce professionals.

gary vaynerchuck ecommerce expert

Gary Vaynerchuk

Gary is an investor, serial entrepreneur and 5X New York Times Best Selling Author. He is also the CEO of VaynerX and VaynerMedia. He is the host of The GaryVee Audio Experience podcast and the DailyVee vlog. Follow his Twitter for great discussion threads and motivation.

peep laja ecommerce expert

Peep Laja

Peep is the Founder and CEO of CXL and CXL Institute where he provides online training programs for marketing, product and optimization teams. Peep shares his real and honest thoughts on the marketing world on his Twitter—he is definitely one to follow.

cory lebson ecommerce expert

Cory Lebson

Cory Lebson has been a UX consultant for over two decades. He is the Principal and Owner of a small UX consultancy, a builder of UX community, and a past president of the User Experience Professionals Association (UXPA).

angie schottmuller ecommerce expert

Angie Schottmuller

Angie is the Founder, Chief Optimizer and Keynote Speaker at Interactive Artisan. She was recognized as one of the “Top Online Marketing Experts to Follow” by Forbes and Entrepreneur Magazine.

ryan bemiller ecommerce expert

Ryan BeMiller

Ryan BeMiller is an ecommerce expert and Founder of Shopping Signals. He has over 20 years of experience building and marketing websites. He is also a Digital Experience Web Manager at Allegion, PCL.

alaa hassan ecommerce infleuncer

Alaa Hassan

Alaa is the Director of Digital Marketing at and Founder of eCommerce Training Academy. He is also Retail Advisory Board at eTail Canada & as well as an ambassador for

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Kristi Hines

Kristi has over 9 years experience as a business blogger, certified content marketer, copywriter, ghostwriter and photographer. She has worked with several brands such as American Express, Capital One and Social Media Examiner.


Matthew Barby

Matthew is the Director of Acquisition at HubSpot and Co-Founder of Traffic Think Tank community. He is also an advisor, investor, lecturer, global speaker, and co-host of the Decrypting Crypto podcast. He shares great tips and tricks on his Twitter—he’s definitely worth a follow.


Chris Brogan

Chris is a New York Times bestselling author as well as a journalist, marketing consultant and speaker about social media marketing. He was also named the one of the Must Follow Marketing Minds of 2014 by Forbes. Tony Robbins had Chris on his Internet Money Masters series. Statsocial rated Chris the #3 power influencer online.


Jay Baer

Jay is a Hall of Fame speaker, New York Times best-selling author of six books and podcast co-host of Social Pros podcast and host of The Talk Triggers Show podcast. He is a 7th-generation entrepreneur and Founder of 5 multi-million dollar companies. Jay is an expert in customer experience and marketing innovation.


Mari Smith

Mari is the Premier Facebook Marketing Expert and social media thought leader. She is a Forbes perennial “Top Social Media Power Influencer” and author of The New Relationship Marketing and Facebook Marketing: An Hour A Day. Follow her Twitter for the latest in Facebook marketing trends.


Rebekah Radice

Rebekah is an entrepreneur, author, international speaker, creator of PREP Performance and The Authority of Matrix. She is also the host of the Brand Authority podcast and the author of Social Media Mastery: A Comprehensive Guide To Strategic Growth”. Her blog is a great resource to stay on top of social trends.


Kim Garst

Kim is an international best selling author, keynote speaker and one of the world’s most retweeted people among digital marketers. She is the Co-Founder of Boom! Social and one of Forbes Top 10 Social Media Power Influencers. Check out her blog where shares her knowledge on how you can grow and scale your business.


Ian Cleary

Ian is the Founder of Razor Social and Co-Founder of the Content Marketing Mastery conference with Mark Schaefer. He was listed as one of the Top 100 online marketers globally by Brand24 in 2018 among many other awards. Follow his Twitter for the latest in marketing tech trends.


John Chow

John is an author, blogger, speaker, entrepreneur and dot com mogul. He is the Founder and CEO of TTZ Media Inc. His blog was listed as #1 of the Top 50 Canadian Internet Marketing Blogs.


Roger Dooley

Roger is the Founder of Dooley Direct and Co-Founder of College Confidential. He is a speaker and author of Brainfluence: 100 Ways To Persuade and Convince Consumers of Neuromarketing.


Graham Charlton

Graham is the Editor in Chief at Salescycle where we creates content around ecommerce and behavioural marketing. He previously worked as the Editor in Chief for ClickZ and Econsultancy.

Any Ecommerce Experts Missing From The List?

Know someone who's ecommerce influencing in the ecommerce field but isn't on the list? There is a high possibility that we've missed out on key players. We'd love to add them to the list—drop their name in the comment section below.

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Francois Marchand
By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.