How important is ecommerce SEO?
Ecommerce accounts for approximately 11% of retail sales in 2019 within the United States.
That said, we also know that over 70% of all consumers search for new products and services using a search engine. If you are not ranking online then you are missing out on sales.
For many businesses, getting relevant search traffic to your storefront and making your ecommerce product pages more SEO friendly is key to growing as a business. You need to win with SEO to compete with heavy hitters like Amazon, Costco, and Walmart who pay close attention to everything from product descriptions to social media content.
But how do you compete with big-box ecommerce websites in SERP, especially when there are over 200 ranking factors to consider?
Here's an idea: let's go straight to the source.
Ecommerce SEO Tips From the Biggest Names in Ecomm
If you want to improve your SEO, hearing from the big names in the ecommerce game is helpful. Your ecommerce company can only benefit from the tips and tricks from some of the best people in the trade. Understanding SEO guidelines, SEO ranking factors, and organic SEO along with the bonus support from the big names means you can build your online presence, increase site traffic, and optimize customer visits.
And if these tips aren’t enough, ask your peers on The Ecomm Manager for their ecommerce SEO tips and ecomm best practice.
Use Social Media For An SEO Boost
You need to use social media to boost your SEO. According to Tim Grice of Branded3,
“Engagement should lead to shares and the more shares you receive; naturally more people are likely to link to it. If we aren’t engaging, then we are less likely to get any SEO benefit. It’s very rare you see a [credibly] well linked-to page with no shares.”
Solid links to your site assist with ecommerce SEO. The links you post on social media are not only to be shared by your community but also used in blogs and articles which search engines work with as well.
Focus On Focus Keywords
Picking the perfect focus keyword is not a simple process but it is highly important to your ecommerce SEO strategy. Work toward a combination of keywords used by those searching for your product online. You want keywords or key phrases that are high in volume and suit the search audience. Joost de Valk of Yoast says,
Barry Schwartz, Search Engine Land’s News Editor, the originator of Search Engine Table, and owner of Rustybric, says that it is not all about Google algorithms. It’s about good, quality, original content. Schwartz says,
“Focus on writing the best content for your clients and their businesses. Write expert content that is hard to replicate. Don’t become experts in Google algorithms, become experts in the content that you have to write about.”
Call to Action
Ann Smarty, the owner of myblogguest.com and a highly respected teacher of SEO best practices, promotes that every part of your Call to Action is important. Your goal is to make sure site visitors engage with your site so everything needs to be optimized.
“This color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that encourage people to act. All these elements should be consistent and support each other getting your visitors one step closer to the objective.”
Switch it Up
Marcus Tober, founder, and CIO of Searchmetrics is one of the best search engine optimization experts. He explains that you can not use cookie-cutter content. You need to have a variety to optimize for various platforms. Mobile and desktop are different and need to be treated as such.
“Content needs to be different when optimizing for mobile search because attention spans are different on mobile compared to desktop. The context is also different, for example, you have different needs when searching for a restaurant on mobile compared to searching for one on your desktop computer.”
Focus On Speed (Because It Matters!)
Pagespeed insights and performance are significant factors in an ecommerce SEO strategy. The director of AI at Microsoft Harry Shum says,
“Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web.”
Slow load speeds mean a loss of customers. They leave your site before they see any of your content and drop your conversion rate. As of July 2018, Google says page speed is part of ranking for mobile searches. Good user experience means higher conversion and sales.
Use Your Influencers
When you are working in the world of ecommerce business, you need to use the influencers in your niche. If you know who the target customer is, find out who is influencing them so you can hit them directly with content. Adam Connell, the founder of Blogging Wizard, is big on using the strength of influencers.
“Tap into the audience of niche influencers: there’s a growing marketing trend known as ‘influencer marketing’. The idea is that you discover who your target audience is and then figure out who exactly influences them. Then you market your content directly to those influencers.”
Want More Ecommerce SEO Tips?
Any good ecomm company is always re-assessing and trying to optimize their online presence. We can help you stay on top of what is considered the best and most up to date in ecommerce strategy, design, user experience, content, marketing, and social media.
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