20 Essential Ecommerce Tools For Ecomm Pros

This article will help you quickly compare and evaluate the best ecommerce apps and other website management tools. In this post, I’ll go over some of the best ecommerce tools, answer some basic FAQs, and dive into how digital solutions might come in handy for online retail growth or scaling software.

20 Essential Ecommerce Tools For Ecomm Pros

Any modern ecommerce business required a library of digital tools. Here are some ecommerce software options that I recommend you to check out.

Here’s a list of the best business management tools for ecommerce. Below, you’ll find an overview of each tool with a screenshot and brief description of what it does:

  1. FastSpring: Ecommerce Platform
  2. BigCommerce: Shopping Cart Software
  3. Veeqo: Omnichannel Inventory Management
  4. ShipHero: Warehouse Management Software
  5. Hoopla: Sales Management Software
  6. FreshSales:  Sales Tracking Software
  7. Percolate: Marketing Resource Management Software (MRM Tools)
  8. Marketo: Ecommerce CRM (ECRM Tools)
  9. Adzooma:  PPC Tools & Search Advertising Software
  10. Market Plan: Marketing Planning Software 
  11. StoryChief: Content Marketing Platform
  12. Engagebay: Marketing Software Tools
  13. Active Campaign: Marketing Automation Tools
  14. Blueshift: Mobile Marketing Software
  15. Insightly: Marketing Attribution Software
  16. Funnel: Marketing Analytics Software
  17. Supermetrics: Marketing Dashboard
  18. Bazaarvoice: Reputation Management Tools
  19. Zoho Desk: Customer Support Software
  20. Aircall: Call Centre Technology

 

What Are The Different Types Of Ecommerce Tools?

Ecommerce managers use dozens of different types of ecommerce tools to carry out an online business endeavor, including sales platforms, e-cart services, inventory management, sales tracking, content marketing, marketing automation, and more.

I’ve listed the most commonly used tools above.

What Are Some Of The Most Popular Ecommerce Tools?

Popular ecommerce tools fall into different categories, depending on what you need.    Here’s an example of a popular ecommerce tool setup: using Shopify as your ecommerce platform, Veeqo for inventory management, Active campaign to automate your marketing and run email campaigns, Storychief to manage your content creation, Freshsales for sales tracking, and Zohodesk for customer service.    And yes—as you’re aware, it’s common to use at least this many tools for an ecommerce initiative. However, several of the bigger ecomm CRMs and platforms house multiple functionalities under one roof.

What Is Ecommerce Business?

An ecommerce business is any business primarily hosted, organized, and executed online. If a commercial transaction takes place over the internet, it is most likely connected to some sort of ecommerce business platform. Types of ecommerce businesses vary and may include retail/sales, music or entertainment, B2B services, and more.   The Ecomm Manager is reader-supported. When you click through links on our site, we may earn a commission.

Overviews of the Best Ecommerce Management Software

This is the software ecommerce managers use. Here’s a brief description of each of the ecommerce tools that are featured on this top 10 list.

1. FastSpring – Full-Service ecommerce with global online payments, subscription management and billing, branded checkout, and more.

Fastspring eComm Tools Screenshot
Check recurring revenue and other financial details on the dashboard.

2. BigCommerce – ecommerce for enterprise brands that leverages the Google Cloud Platform and lets you build in HTML, CSS, and Javascript.

BigCommerce eComm Tools Screenshot
Measure orders, revenue, customers, visits, conversion, and more.

3. Veeqo – An omnichannel retail platform with inventory syncing, multi-warehouse routing, purchasing and suppliers, and more.

Veeqo eComm Tools Screenshot
Organize inventory by item and print labels, sort by tags, check stock, and more.

4. ShipHero – Ecommerce fulfillment built for multi-channel commerce that lets you download new products, as well as sync existing ones, and more.

ShipHero eComm Tools Screenshot
Analyze orders to check SKU, product name, warehouse location, and more.

5. Hoopla – Ecommerce goal progress and friendly competition with leaderboards, broadcast newsflashes, performance metrics, and more.

Hoopla eComm Tools Screenshot
Create challenges, tournaments, and other friendly competition initiatives.

6. FreshSales – Ecommerce sales CRM using AI-based lead scoring, phone, email, activity capture, a visual sales platform, and more.

FreshSales eComm Tools Screenshot
Scan deals in a dashboard that displays items that are new, under review, and more.

7. Percolate – An enterprise content marketing platform that encompasses strategy building, planning and production, asset management, and more.

Percolate eComm Tools Screenshot
A highly visual marketing calendar can help organize campaigns well into the future.

8. Marketo – A digital marketing solution with lead management, email marketing, consumer marketing, revenue attribution, and more.

Marketo eComm Tools Screenshot
Use highly technical search functions and tagging options to keep track of initiatives.

9. Adzooma – Analyze your digital advertising accounts and improve performance using machine learning, a feedback portal, and more.

Adzooma eComm Tools Screenshot
Enable campaigns, test headlines, enable ad ground, add keywords, and more.

10. Market Plan – Map out your marketing funnels with the ability to assign tasks, comment, chat with your team, run realistic projections, and more.

MarketPlan eComm Tool Screenshot
Build images, text posts, and video ads depending on your marketing needs.

11. StoryChief – A content marketing workspace for collaboration on interactive articles, one-click multi-channel distribution, and more.

StoryChief eComm Tool Screenshot
Optimize written content with editing and keyword suggestions and other tips.

12. Engagebay – Marketing and sales CRM with form and landing pages, deal management, service automation, web analytics, and more.

Engagebay eComm Tool Screenshot
Use preset themes, text, and fields to simplify the ad building process.

13. Active Campaign – Customer experience automation with email marketing, subscription forms, site tracking, predictive sending, and more.

ActiveCampaign eComm Tool Screenshot
Customer experience that charts contact trends, news, and more.

14. Blueshift – A customer engagement platform with data activation, AI, and multi-channel automation, advanced segmentation, and more.

Blueshift eComm Tool Screenshot
The customer profile details activity, channel preferences, location, and more.

15. Insightly – Marketing, sales, and project management on one platform with audience segmentation, custom objects, and custom apps, and more.

Insightly eComm Tool Screenshot
Design and detail opportunities within the sales pipeline and beyond.

16. Funnel – Marketing and advertising data from over 500 sources in a data mapping interface and fed directly to whatever platform you need.

Funnel eComm Tool Screenshot
Import various data sources like AdRoll, AdWords, Bing, Criteo, and more.

17. Supermetrics – A reporting automation tool for PPC, SEO, social and web analytics with ad-hoc analysis, dashboards and reports, and more.

Supermetrics eComm Tool Screenshot
Select desired profiles, report fields, and report options to build a robust overview.

18. Bazaarvoice – Collect and employ consumer-generated content like ratings, reviews, shopper questions/answers, and curated social content.

BazaarVoice eComm Tool Screenshot
Analyze, sort, publish, and share customer-generated reviews.

19. Zoho Desk – Context-aware help desk software with ticket management, sentiment analysis, a reply assistant, dashboards, and more.

ZohoDest eComm Tool Screenshot
A help desk tool that sorts tickets by the due date, source, and other filters.

20. Aircall – Telephony-based digital solutions like the creation of toll-free numbers, call routing, call conferencing, a virtual call center, and more.

Aircall eComm Tool Screenshot
The activity feed displays service level, calls in queue, longest wait time, and other data.

 

Other Ecommerce Tools List

The list above included a lot of the essentials that many ecommerce operations need to run their business. In some cases, you’ll need additional tools in your toolkit. Here are a few other types of ecommerce tools that’ll come in handy:

  • Ecommerce Marketing Tools
  • Tech
    • Professional Services Automation Software – PSA
    • SalesForce Automation Software
    • IT Service Management Software
    • Payment Gateway & Processing Tools
    • Ecommerce Website Builder
    • Business Intelligence Software
    • Data Visualization Tools
    • Data Mining Tools
  • Sales
    • Customer Database Software
  • Ecommerce Fulfillment
  • Support
    • Help Desk Software
    • Remote Support Software
    • Answering service software
    • Customer Support Software
    • Call Center Software & Technology
    • Live Chat Software
    • Contact center management

 

What Do You Think About This Ecommerce Website Software?

Have you tried out any ecommerce tools listed above? What are your favorite online ecommerce business tools, and which ones can you live without? Let me know in the comments below.

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