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Key Takeaways

Try Before You Fly: Thinking of launching into digital commerce? It's a powerful move, yet jumping in without strategy leads to potential problems like poor site performance and customer frustration.

Setup Snafus Sink Ships: Without proper ecommerce implementation planning, businesses face issues like confusing site navigation, missing key functionalities, and data migration headaches, all of which can torpedo your online sales efforts.

No Room for Error: A staggering 60% of online shoppers have abandoned purchases because of poorly designed or functioning websites, highlighting the critical importance of getting your digital storefront right the first time.

Build It Right: Setting your ecommerce platform up for success involves careful planning and attention to detail to avoid the pitfalls that plague many online merchants and harm their brand.

So you've decided to take the leap into digital commerce. Congratulations! You're on the cusp of opening up a whole new revenue stream for your business. But before you start raking in online sales, there's a crucial step you need to get right: ecommerce implementation.

Many merchants jump right into setting up their ecommerce platform without proper planning, only to face a cascade of problems down the line.

Poor site performance, confusing navigation, lack of key features, data migration issues… the list goes on.

The impact? Lost sales, frustrated customers, and damage to your brand. 60% of online shoppers claimed they abandoned a purchase because of a poorly designed/functioning website.

How can you avoid these problems and set up your ecommerce platform for success? 

That’s what this post is about. Here, I’ll walk you through everything you need to know for a successful ecommerce implementation. 

But first, what is ecommerce implementation?

What Is Ecommerce Implementation?

Ecommerce implementation refers to the process of setting up and configuring an ecommerce platform so you can start selling products or services online. 

This includes:

  • Migrating data
  • Integrating business systems
  • Designing your storefront
  • Setting up payments and shipping
  • Testing before launch

The goal is to create a high-performing online store that makes it easy for customers to find and purchase your products.

A successful ecommerce platform implementation lays the foundation for your online sales channels, ensuring that you have the right technology and processes in place to support your business growth.

If you think this sounds like a lot of work, you’re right. 

Ecommerce implementation isn’t a one-person show. It requires a team of skilled professionals working together to bring your vision to life.

So, who exactly should be on your ecommerce implementation team?

Who should be on your ecommerce implementation team?

As you start to map out your ecommerce implementation process, you’ll quickly realize there are a lot of moving parts. 

It's like putting together a complex puzzle, and you need the right pieces (read: people) in place to make it all fit seamlessly.

To ensure a smooth and successful implementation, your team should include stakeholders like:

  • A project manager to oversee timelines, tasks, and communication
  • An account manager as the main point of contact with your solution provider 
  • Web developers and designers to customize your ecommerce website
  • A data migration specialist to transfer product, customer, and order data
  • An integration specialist to sync your commerce platform with other business systems
  • QA testers to identify any bugs or issues pre-launch
  • A trainer to teach your team how to use the new platform

Why is it important to get ecommerce implementation right?

The stakes for ecommerce implementation are high. A poorly implemented platform can lead to:

  • Slow load times
  • Site crashes
  • Lack of key functionalities
  • Incorrect product data
  • Security vulnerabilities

All of these issues translate into lost sales, higher customer churn, and wasted time and money spent on troubleshooting.

For instance, studies show that even a one-second delay in page load times can lead to a 7% reduction in conversions.

If an ecommerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.

Kissmetrics

Plus, as you can see, visitors start fleeing your site the longer it takes to load:

page abandonment rate by page load time chart
Source: Kissmetrics

On the other hand, a well-executed ecommerce implementation sets you up for success. 

With a stable, user-friendly platform that integrates seamlessly with your other systems, you'll be able to provide an excellent customer experience, streamline your operations, and grow your online revenue. 

Getting it right from the start will save you countless headaches down the road.

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How To Choose The Right Ecommerce Platform

Choosing the right ecommerce platform is a critical first step in the implementation process. The best platform for your ecommerce business will depend on factors like your: 

  • Budget
  • Product catalog size
  • Customization needs
  • Growth plans

To find the best fit, start by assessing your current and future requirements. 

Consider the types of products you sell, the features and functionality you need, and the level of control you want over the design and user experience. 

Research different platforms and compare their capabilities, pricing, and support options.

If you need help navigating the options, check out this comprehensive guide on choosing an ecommerce platform. It covers everything, including:

  • Factors to consider when selecting an ecommerce solution
  • The types of ecommerce platforms (headless, SaaS, enterprise, B2B, open source, etc.)
  • Questions to ask yourself when choosing a platform
  • Why your choice of ecommerce platform matters

By taking the time to pick the right platform upfront, you'll set yourself up for a smoother implementation and long-term success.

You can find all our favorites in our in-depth roundup of the top ecommerce platforms, but here’s a peek at the top ten and what they’re best for:

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7 Steps For Implementing Your Ecommerce Platform

Once you've selected your ecommerce platform, it's time to start the implementation process.

To help visualize the process, let’s imagine you're the owner of a small business called "Missy's Creations." 

You've chosen your ecommerce platform, and you're ready to take your handmade products online. Here's how you can navigate the seven steps to set up your online store for success.

1. Define the scope of the project and create a roadmap

Before diving into the implementation, you need to clearly define your goals and requirements for your online store. 

As the (hypothetical) owner of Missy's Creations, think about the specific features you want to include to showcase your products and enhance the customer experience. 

define the scope of the project and create a roadmap infographic

This might consist of:

  • Detailed product descriptions and high-quality images
  • Customer reviews and ratings to build trust
  • Related product recommendations to encourage additional purchases
  • Abandoned cart recovery emails to recapture potential sales

You'll also want to consider the design elements that align with your handmade, artisanal brand. Such as a warm color palette, rustic typography, and lifestyle product photography, for instance.

Once you have a clear vision, create a detailed project plan that outlines the key milestones, tasks, and dependencies. A project plan typically includes:

  • Specific goals and project objectives
  • Project schedule with start and end dates for each task
  • Resources required (e.g., budget, team members, tools)
  • Potential risks and mitigation strategies

For Missy's Creations, your project plan might include tasks like photographing products, writing descriptions, setting up payment and shipping options, and integrating with your inventory management system.

To make this process easier, you can use project management tools like Asana, Trello, or Monday.com.

These tools allow you to assign tasks to team members, set deadlines, and track progress in real time.

2. If replatforming, migrate your customer and product data

If you're transitioning from an existing platform or have customer and product data stored elsewhere, you'll need to migrate that information to your new ecommerce platform. 

For Missy's Creations, for instance, this might involve exporting:

  • Customer data from your CRM and email marketing tool,
  • Product information from your inventory management software, and 
  • Order history from your previous sales channels.
if replatforming, migrate your customer and product data infographic

To prepare your data for migration, start by removing any duplicates, fixing formatting issues, and ensuring all required fields are populated

This typically happens within your existing platform or database management system.

You can streamline the migration process by using automated tools like Cart2Cart or Litextension. These tools securely transfer data between platforms, minimizing the risk of data loss or corruption. 

For example, you could use Cart2Cart to migrate your product data from Etsy to your new Shopify store.

Check out this guide on ecommerce replatforming for more tips on successful data migration.

3. Integrate with existing systems

Another key aspect of ecommerce implementation is integrating your new platform with your existing business systems, such as your:

This ensures your business systems talk to one another without requiring any input from you, reducing manual data entry and errors.

Start by identifying which systems need to be integrated and what data needs to be shared between them. 

A handmade jewelry business like Missy's Creations might need to integrate with:

  • An inventory management system like Craftybase or Stitch Labs to track raw materials and finished products
  • A CRM like Salesforce or HubSpot to manage customer data and support
  • Accounting software like QuickBooks or Xero to streamline financial reporting and reconciliation
  • Email marketing tools like Mailchimp or Klaviyo for customer engagement and retention

Then, work with your integration specialist to map out the data flows and choose the best integration methods for each system (e.g., APIs, webhooks, flat file transfers, etc.).

Test the integrations thoroughly to ensure data passes correctly and in real time (more on testing later). 

Pay special attention to critical factors (like data synchronization frequency, API compatibility, and data security) and processes (like order synchronization, inventory updates, and customer data syncing).

CRITICAL FACTORSData Synchronization FrequencyHow often data is synchronized between systems (e.g., real-time, hourly, daily)
API CompatibilityThe ability of different systems to communicate and exchange data through APIs
Data SecurityMeasures to protect sensitive dataIncludes customer information and financial details Prevents unauthorized access or breaches
ScalabilityThe system's ability to handle increased traffic, transactions, and data volumeMaintains performance and reliability
Integration EaseEffort required to integrate the ecommerce platform with other systemsIncludes ERP, CRM, or third-party applications Enables seamless data exchange and process automation
CRITICAL PROCESSESOrder SynchronizationAutomatically transferring order data from the ecommerce platform to other systemsEnsures timely and accurate order fulfillment
Inventory UpdatesKeeping inventory levels accurate and synchronized across all sales channelsIncludes the ecommerce platform, marketplaces, and brick-and-mortar stores
Customer Data SyncingSynchronizing customer data (contact information, preferences, and purchase history) between the ecommerce platform, CRM, and marketing tools Ensures consistent and personalized experiences
Payment ProcessingSecurely handling and processing customer payments Includes methods like credit cards, debit cards, and digital walletsEnsures compliance with industry standards like PCI-DSS
Tax CalculationAccurately calculating and applying appropriate tax rates to customer ordersBased on product type, customer location, and applicable tax laws and regulations

The goal is to create a cohesive ecosystem where all your systems work together to support your ecommerce operations.

Many ecommerce platforms offer pre-built integrations with popular tools, making the process easier for you.

For instance, Shopify has a robust app ecosystem that allows you to connect with various business tools seamlessly. Take advantage of these as much as possible.

4. Design and develop your storefront

With your data and integrations in place, it's time to focus on the front-end experience of your ecommerce store. 

This is where you'll design and develop the visual elements, user interface, and customer journey that will shape the ecommerce experience.

For Missy's Creations, this means creating a visually appealing, easy-to-navigate store that showcases the unique beauty and craftsmanship of your products.

Start by selecting a theme that aligns with your brand and industry. 

Many ecommerce platforms offer customizable templates that you can modify to suit your needs. Choose a theme that complements your product photography and brand aesthetic.

Themes and templates from Shopify’s template store
Image Source: Shopify Templates

However, if you have specific requirements or want a unique design, consider working with a skilled designer and developer to create a custom theme. 

For a brand like Missy's Creations, a minimalist theme with plenty of white space could help your colorful, intricate jewelry designs stand out. 

Your website could also include special features like a lookbook, a “Meet the Maker” page, or a gift guide section.

To enhance the design experience, you can use page builder tools like Shogun, PageFly, or Elementor. These tools provide a drag-and-drop interface that allows you to create visually appealing pages without coding knowledge.

shogun page builder editor visual
Source: G2

5. Set up payment gateways and shipping

To start accepting orders, you'll need to set up your payment and shipping options. 

When choosing a payment gateway, consider factors like:

  • Supported payment methods (e.g., credit cards, PayPal, Apple Pay)
  • Transaction fees
  • Security and PCI compliance
  • Ease of integration with your platform

For Missy's Creations, you might choose to offer multiple payment options like credit cards and PayPal to cater to different customer preferences. 

Stripe and Square are popular payment gateways that integrate easily with most ecommerce platforms and offer competitive transaction fees.

For shipping, consider:

  • Integrating with ecommerce shipping companies like ShipStation, ShipBob, or Ascend TMS
  • Offering a range of shipping options (e.g., standard, expedited, international)
  • Defining shipping rates based on factors like weight, dimensions, and fragility
  • Providing transparent information about costs and delivery times

Missy's Creations sells lightweight, handmade products.

So, you might opt for flat-rate shipping or free shipping over a certain order value to simplify the process for both you and your customers.

Be sure to clearly communicate your shipping policies and rates on your website to avoid nasty surprises at checkout.

6. Test and launch

test and launch infographic

Before launching your store, thoroughly test all aspects of your platform to ensure a smooth customer experience. This involves:

  • Manual testing: Click through your site as a customer would, testing features like product pages, cart functionality, and checkout flow. For Missy's Creations, this means ensuring that product variations (e.g., size, color) are selectable, that promotional codes can be applied, and that the checkout process is intuitive.
  • Automated testing: Tools like Selenium or Katalon Studio run scripts that simulate user actions and validate functionality. This can help you catch any bugs or errors you may have missed during manual testing.
  • Performance testing: Ensure your site can handle expected traffic loads by using tools like Apache JMeter or Loader.io. This is especially important during peak shopping seasons or after a major marketing campaign.
  • Compatibility testing: Test your site on different devices, browsers, and screen sizes to ensure a consistent experience. With more customers shopping on mobile devices, it's crucial that your store is responsive and easy to navigate on smaller screens.

Once you're happy with how your site is looking and performing, it's time to launch. You can now let your marketing team loose to start driving traffic and converting it to sales.

For instance, you might send a launch announcement to your email list, run a social media contest, and partner with influencers in the handmade or fashion accessories space.

7. Optimize your store post-launch

Your work doesn't end at launch. To drive continuous growth, you need to optimize your store based on data and customer feedback. 

Here's what you should focus on:

  • Monitor key performance indicators (KPIs) like traffic, conversion rate, average order value, and cart abandonment rate using Google Analytics or your platform's built-in analytics. Use this data to identify trends and areas for improvement.
  • Use heatmaps and session recordings from tools like Hotjar or Crazy Egg to understand how customers interact with your site. For example, you might discover that customers are clicking on your product images, expecting to see additional photos or zoom functionality.
  • Run A/B tests on elements like product descriptions, images, and calls to action to optimize for conversions. Tools like Optimizely or VWO can help with this. For instance, you could test whether lifestyle photos or product photos on a white background lead to more sales.
  • Gather customer feedback through surveys, reviews, and support interactions. Use this insight to improve your products, user experience, and customer service. 
  • Continuously update and expand your product catalog based on customer demand and market trends. Use tools like Google Trends or Jungle Scout to identify popular products in your niche. As a handmade business, you might also draw inspiration from fashion magazines, trade shows, and customer requests.
  • Invest in marketing initiatives like search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media to drive qualified traffic and build brand awareness. For example, Missy's Creations could optimize its product pages for relevant keywords, run targeted Facebook ads, and send segmented email campaigns based on customer preferences and purchase history.

Stay up-to-date with the latest ecommerce trends and technologies, and don't be afraid to experiment with new features or ecommerce strategies to stay ahead of the competition. 

ecommerce implementation checklist

6 Best Practices For A Successful Ecommerce Implementation

In addition to following the step-by-step implementation process, there are several best practices that can help ensure a successful ecommerce launch and ongoing operations. 

Here are six key areas to focus on:

1. Prioritize the ecommerce customer experience

60% of consumers have purchased from a brand solely based on the service they expect to receive, and more than half of consumers will switch to a competitor after a single bad experience.

Also, 48% of consumers are willing to pay more for quality customer service.

What do these stats show? That it's crucial to put yourself in your customers' shoes and prioritize their experience at every step

This means looking at your site from their perspective and understanding their journey as they discover, browse, and purchase your products.

Imagine a potential customer—let's call her Sarah—who's searching online for a product you offer. She discovers your site through a search engine or social media post and lands on your homepage. 

  • What does she see?
  • Is your site visually appealing, easy to navigate, and mobile-friendly?
  • Does it load quickly, without any glitches or errors?

As Sarah starts to explore your site, she should be able to easily find what she's looking for through intuitive navigation, search functionality, and clear product categories.

When she clicks on a product, the page should provide detailed information, high-quality images, and customer reviews to help her make an informed decision.

If Sarah decides to make a purchase, the checkout process should be simple, secure, and offer her preferred payment and shipping options. She should feel confident in her purchase, with transparent pricing, shipping costs, and delivery timelines.

After the sale, Sarah's experience continues. She should receive timely order updates, tracking information, and follow-up communication to ensure she's satisfied with her purchase.

If she needs to return an item or has a question, customer support should be easily accessible and responsive.

Understanding Sarah's journey in this way equips you to prioritize the elements of your ecommerce implementation that will have the greatest impact on her experience.

And, by prioritizing these key areas and continuously gathering customer feedback, you can create a customer-centric ecommerce experience that drives loyalty, repeat purchases, and positive word-of-mouth.

So, as you implement your ecommerce platform, always keep the customer at the center of your decisions.

By doing so, you'll not only create a better experience for them, but also drive long-term success for your business.

2. Secure your ecommerce platform to earn trust

Security is paramount in ecommerce, as customers are trusting you with their personal and financial information. 

That’s why 70% of online shoppers say security concerns are their primary reason for abandoning shopping carts.

To build and maintain this trust, it's essential to prioritize security throughout the implementation process.

This includes choosing a platform that is PCI-compliant and offers robust security features like SSL encryption, fraud detection, and regular security audits

Ensure that your site is using the latest security protocols and that all integrations and third-party plugins are thoroughly vetted for vulnerabilities.

Communicate your security measures clearly to customers through trust badges, privacy policies, and clear messaging around data protection. 

3. Leverage SEO and digital marketing to find your audience

You've poured your heart and soul into creating an incredible online store. 

But without traffic, your dreams of engaged shoppers, overflowing carts, and glowing reviews will remain just that—dreams.

You need search engine optimization (SEO) and digital marketing to drive traffic to your brand-spanking new store.

So, where do you start?

First, optimize your site for search engines by:

  • Researching and incorporating relevant keywords in your page titles, descriptions, and content
  • Creating unique, compelling product descriptions that both inform and entice
  • Building a logical site structure with clear navigation and internal linking

But don't stop there. Venture beyond your website and:

  • Build high-quality backlinks from reputable sites in your industry to boost your domain authority
  • Leverage social media to engage with your target audience and drive traffic to your store
  • Invest in paid advertising, like Google Shopping ads or Facebook retargeting, to reach potential customers where they already spend their time online

And remember, your ecommerce platform is your trusty sidekick in this journey. 

Look for built-in SEO features, like customizable URLs, and mobile responsiveness, and explore apps or plugins that can take your optimization to the next level.

By combining a solid SEO foundation with targeted digital marketing efforts, you'll be well on your way to turning that empty desert into a thriving oasis of customers eager to discover your products and brand.

4. Create impeccable customer support experiences

The customer experience doesn't end after the sale. In fact, that's often where the real relationship begins. 

And in the world of ecommerce, where face-to-face interactions are rare, your customer support is the frontline for building trust, fostering loyalty, and turning one-time shoppers into lifelong advocates.

Imagine a customer who's confused about your product or frustrated with a delayed shipment. How you handle that interaction can make the difference between a glowing review and a scathing complaint. 

That's why investing in knowledgeable, empathetic support is crucial.

Your support team should be equipped to handle inquiries across multiple channels—email, phone, live chat, social media—so customers can reach you on their terms. Use helpdesk software to streamline ticket management and ensure timely, personalized responses.

But don't stop there. 

Empower your customers to find answers on their own by creating a robust FAQ section or knowledge base on your site. This not only provides 24/7 support but also reduces the burden on your team.

And remember, support isn't just about putting out fires. 

Proactively monitor social media and review sites for customer feedback, both positive and negative. Address concerns promptly and publicly, showing that you value your customers' voices and are committed to their success.

With a stellar support strategy, you'll turn transactions into relationships and first-time buyers into loyal brand ambassadors.

5. Optimize for customer retention and loyalty

You've worked hard to attract customers to your online store, but the real magic happens if you can get them to keep coming back. 

Why? Because companies are more likely to sell to their existing customers, with a success rate of 60-70%, compared to a much lower success rate of 5-20% when targeting new customers.

So, how do you turn one-time shoppers into loyal brand enthusiasts? Start by making them feel valued and appreciated in the following ways:

  • Personalize their experience with targeted product recommendations based on their browsing and purchase history—80% of consumers are more likely to buy when a brand offers a personalized customer experience.
  • Surprise and delight them with thoughtful touches, like a personalized thank-you note or a small gift with their order.
  • Make it easy for them to reorder their favorite items with just a few clicks, or offer subscriptions for frequently purchased goods to simplify their shopping experience.
  • Reach out with timely, relevant email campaigns that speak to their interests and needs.
  • Reward their loyalty with exclusive perks, like early access to new products, special discounts, or a points-based program that earns them savings over time.

But don't forget the power of exceptional post-purchase care. Keep them informed with proactive order updates and tracking information. 

If they need to make a return, make it hassle-free with clear policies and pre-paid shipping labels.

By focusing on customer retention and loyalty, you'll not only boost your revenue but also build a community of passionate brand advocates who will spread the word about your business far and wide.

6. Use data and analytics to improve conversions

In ecommerce, data is your secret weapon. It's the key to understanding your customers, optimizing your site, and driving more sales.

That’s why you must have robust analytics and reporting set up to track key metrics like traffic sources, user behavior, conversion rates, and revenue. 

Most ecommerce platforms come with built-in analytics, but you can also use powerful tools like Google Analytics or Mixpanel to dive deeper into your data.

Once you have a clear picture of how visitors are interacting with your site, use that insight to identify areas for improvement. 

  • Are there certain pages where users are dropping off? 
  • Is your checkout process too lengthy or confusing? 
  • Are your product descriptions not compelling enough?

Armed with these insights, start testing and optimizing. 

Run A/B tests to experiment with different designs, copy, and calls-to-action. Try simplifying your navigation or streamlining your checkout process. 

Use heatmaps and user recordings to see how customers are engaging with your pages and identify any friction points.

But don't forget about the data goldmine you have in your existing customers. Analyze their purchase history, browsing behavior, and demographic information to identify your most valuable segments. 

Use this knowledge to tailor your marketing and retention strategies, like personalized product recommendations or targeted email campaigns.

If you embrace data and analytics in this way, you'll be better equipped to make informed decisions that drive real results for your ecommerce business.

Final Thoughts

Implementing your ecommerce platform is a pivotal moment in your online business journey. 

By following these best practices and prioritizing key areas like customer experience, data-driven optimization, and post-launch growth, you'll set yourself up for long-term success.

Remember, your ecommerce platform is the foundation upon which you'll build your online empire. Choose a solution that not only meets your current needs, but also scales with your business as it grows. 

With the right platform and a strategic approach to implementation, you'll be well on your way to unlocking the full potential of your ecommerce store.

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Ecommerce Implementation FAQs

How much does ecommerce implementation cost?

The cost of ecommerce implementation can vary widely depending on factors like platform choice, customization requirements, and the size and complexity of your business.

Basic SaaS platforms may cost a few hundred dollars per month, while enterprise solutions can range from tens to hundreds of thousands of dollars in licensing and implementation fees.

Be sure to factor in additional costs for design, development, integrations, and ongoing maintenance and support.

What are the common challenges in ecommerce implementation?

Some common challenges in ecommerce implementation include lack of clear requirements and scope, underestimating time and resource needs, data migration issues, integration complexities, and resistance to change from internal teams.

Other potential pitfalls include failing to prioritize the customer experience, neglecting SEO and site performance, and not having a plan for post-launch optimization and growth.

What integrations are essential for a seamless ecommerce operation?

The most critical integrations for ecommerce typically include your ERP system for order and inventory management, CRM for customer data and support, accounting software for financial reporting and reconciliation, and marketing automation tools for customer engagement and retention.

Depending on your business needs, you may also benefit from integrations with PIM software, shipping and logistics providers, and customer service platforms.

How do I choose the best ecommerce platform for my business needs?

To choose the best ecommerce platform for your business, start by clearly defining your requirements and growth plans. Consider factors like budget, product catalog size and complexity, customization needs, scalability, and ease of use.

Research and compare different platforms based on their features, pricing, support, and user reviews.

Look for platforms that offer robust security, mobile responsiveness, and a wide range of integrations and extensions.

And don’t forget to consider the total cost of ownership, including implementation, maintenance, and future upgrades.

Joshua Ogunjiofor
By Joshua Ogunjiofor

Joshua Ogunjiofor is a seasoned content writer with 5+ years of experience crafting compelling blog posts for B2B SaaS companies. Specializing in creating expert-level content that drives product sign-ups, he has produced content for numerous industry-leading clients, including HubSpot, Pecan AI, DeliverySolutions, and Nexcess. Joshua is passionate about helping businesses grow through the power of well-crafted, engaging content.