Cart Abandonment Rate: Causes, Statistics & Tools to Lower It
Heartbreaker of Ecommerce Metrics: Cart abandonment rates highlight customers hesitating to complete purchases, signaling potential issues such as high costs or slow mobile experiences.
Digits That Just Won’t Commit: The cart abandonment rate formula tracks how many people abandon their purchases, crucial for identifying and solving checkout process issues.
Ecommerce’s Not-So-Fun Average: An average cart abandonment rate of 70.19% shows how widespread this issue is across industries and emphasizes the need for improvement strategies.
The Lost Art of Non-Ghosting Customers: Identifying and addressing reasons for high cart abandonment is essential to prevent losing potential customers and ensure a smoother checkout experience.
Shop ‘Til You (Don’t) Drop: Understanding cart abandonment across mobile users and industries helps businesses tailor strategies to reduce hesitancy and increase completed sales.
Cart abandonment rate is the heartbreaker of ecommerce metrics. It’s not just a number. It’s a flashing neon sign screaming, “Your customers are hesitating!”
The reason could be anything from sticker shock to a mobile experience slower than your Monday morning.
Fortunately, you don’t have to guess.
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In this guide, I’ll walk you through the nitty-gritty of shopping cart abandonment rates.
Did you know mobile users are more likely to abandon carts and certain industries have a higher average cart abandonment rate? Did you know how other businesses in the industry manage cart abandonment?
We spill the tea in this guide. We take a deep dive into cart abandonment data across industries and ask experts dealing firsthand with cart abandonment to understand how they solve it.
Let’s jump in.
What is Cart Abandonment Rate?
The cart abandonment rate measures the percentage of customers who gleefully add items to the cart only to ghost you at checkout.
Here's the FOrmula
Cart Abandonment Rate = (Carts Created - Purchases Completed) x 100
Carts Created
Suppose you sell shoes.
100 people visit your online store and add items to their cart. But if only 30% pay up and actually buy shoes, your cart abandonment rate is a whopping 70%. Oof, that hurts.
Tracking cart abandonment rate is mission-critical, or you’re just leaving money on the virtual table. It tells you where your sales funnel is leaking cash—is it high shipping fees, clunky checkout processes, or distractions like Netflix?
Once you know the reasons for a high cart abandonment rate, you can create strategies to plug the hole.
What is the average ecommerce cart abandonment rate?
The average cart abandonment rate is 70.19% according to the Baymard Institute.
This number isn’t based on primary research, to be clear. It’s an average of various studies on cart abandonment over the years and across industries.
This means your cart abandonment rate might be above or below 70%, and that might still be normal.
Let’s put this number into perspective.
OK, let’s again imagine you selling shoes, this time in your brick-and-mortar store. Customers can put shoes in a basket while shopping, and they can leave shoes they don’t want to buy by the checkout counter if they change their mind midway.
Now imagine 70% of shoes customers picked up ending up in the “changed my mind” pile. What you sold wouldn’t compare to this pile you now have to put back to stock.
That’s how much revenue you might lose with a 70% cart abandonment rate.
While 70% is a good benchmark, your cart abandonment rate may look wildly different.
What is a good cart abandonment rate?
Anything under 70% is a decent starting point.
Beating that 70% mark puts you ahead of the pack, but I’d argue that a good cart abandonment rate isn’t static—it’s one that keeps improving.
A good cart abandonment rate also differs based on your industry and target audience.
If you sell non-discretionary items, your industry's average cart abandonment rate would be well below 70%. And if you’re at 70% or above, it’s time to act.
After considering all factors, if your cart abandonment rate seems significantly higher than it should ideally be for your business, dig deeper to find the cause.
How segmentation improves cart abandonment rates
Cart abandonment rates are influenced by several factors—industry, device type, and customer demographics. But instead of seeing these as fixed problems, view them as opportunities to segment your audience and reduce abandonment rates.
Segment customers based on their behaviors, shopping habits, devices, and location to understand why specific groups abandon their carts.
For example, younger shoppers are more likely to use mobile devices while commuting or at work.
Think of segments as strings you can pull at to improve cart abandonment for a specific user group. If mobile users make up a large portion of your traffic, focus on improving the mobile experience:
- Ensure buttons are large and easy to tap.
- Update your interface so it feels modern and intuitive—not a relic of Windows 95.
- Optimize performance so the app or site doesn’t crash with quick interactions.
After making these adjustments, track cart abandonment rates over the next few months. You’ll likely see a noticeable improvement.
Why Do Cart Abandonment Rates Matter?
Cart abandonment rate isn’t just a metric—it’s your ecommerce health report cart.
A report card that shows why customers are leaving carts without completing their payment. The causes may be poor UX, unanticipated costs at checkout, or a lack of a preferred payment option.
Once you treat this disease, you’ll be able to reclaim revenue and maximize marketing ROI.
Here’s why cart abandonment rate matters:
- Each abandoned cart represents potential income slipping through your fingers. For context, if your shoe store’s current revenue is $300,000 and your cart abandonment rate is 70%, you could’ve made $1 million with zero abandoned carts. Of course, zero abandoned carts is a fantasy, but reducing your abandonment rate by a reasonable 10% can still bring in an additional $100,000 in revenue.
- High cart abandonment also impacts your customer acquisition cost (CAC). You’ve already paid for ads, SEO, and marketing campaigns to drive traffic to your site. Losing prospects who come to your site via these channels and leave without a purchase means wasting money on leads that don’t convert.
- Cart abandonment rate is also a direct lens into your checkout process. A high rate signals friction, whether it’s surprise fees, poor CX, or trust issues. The result? Lower conversion rates and profitability.
5 Main Causes for Cart Abandonment
The causes of cart abandonment are generally rooted in customer experience. Let’s talk about the five top offenders:
1. High shipping costs
Every business owner I spoke to said high shipping costs are a deal-breaker for their customers.
In fact, unexpected costs at checkout are the number one cause of abandoned carts—extra costs (shipping, tax, fees) account for 48% of abandoned carts.
Free shipping, at least over a specific threshold, is your best bet to minimize cart abandonment caused by high shipping costs.
But if free shipping isn’t feasible, be upfront about it (and proactively so).
Sonny Stafford, the chief commercial officer at Bonafide Health, LLC, says their company goes a step further and mentions their free shipping threshold throughout the customer journey.
“To ensure transparency, we clearly communicate these thresholds throughout the customer journey—on the hero banner, product pages, and in ads,” he says.
Being upfront has also bumped up Bonafide Health’s AOVs.
As Sonny puts it:
Customers know upfront what’s required to qualify for free shipping before they even reach the cart.
This approach has helped increase AOV while reducing cart abandonment by eliminating surprises.
2. Complex checkout process
Does your checkout process feel like a Rubik’s cube? That might be driving customers away at checkout.
I spoke to Dan Dillon, the CEO of CleanItSupply, about the relationship between the checkout process and cart abandonment rates.
He mentioned he has firsthand experience optimizing a complex checkout process.
After noticing customers dropping off at checkout, Dan switched to a one-step checkout and noticed significant improvement.
The most impactful change we’ve made to our simplified checkout process was the introduction of a one-step checkout.
By streamlining the process into a single page, we significantly reduced the friction, making it faster and easier for our customers to complete their purchases.
Dan Dillon, CEO of CleanItSupply
If one-step checkout isn’t an option, at least:
- Remove unnecessary form fields
- Enable the guest checkout option
- Aim for a checkout with no more than three clicks to purchase
Create multiple iterations of your checkout experience and use A/B tests to see which one performs better.
Dan, for example, uses a combination of A/B tests and heatmaps to identify areas of improvement.
“One significant method we employ is A/B testing to statistically determine which iteration of our checkout experience performs better. We also use heatmaps to visualize where customers might be getting stuck or dropping off,” Dan explains.
For context, here’s what heatmaps look like:
The red areas are where customers spend a lot of time. Removing those fields can help speed up checkout.
3. Lack of payment options
Modern shoppers expect a buffet of payment options. When their preferred method is missing, 13% of customers jump ship.
Most ecommerce sites offer the staples—PayPal and credit and debit cards. But what about newer payment methods like digital wallets (like Google Pay and Apple Pay), BNPL (Buy Now, Pay Later), and crypto?
Turns out, online shoppers are a picky lot.
Forty percent of BNPL users cancel or delay a purchase or opt for a cheaper product if that option is missing at checkout. Your weakest links here are baby boomers and seniors—26% of them would cancel a purchase if they can’t pay with BNPL.
We know how powerful BNPL is, so we found the best BNPL platforms on the market, just for you:
Digital wallets are even more important. Digital wallet users spend 31% more on average across all purchase types.
Most of these users (about 79%) are Gen Z consumers. If they’re your target audience, digital wallets are non-negotiable.
The basic idea here is to add diverse, secure payment methods to ensure no one walks away because their wallet didn’t make the guest list.
4. Website performance issues
A glitchy website is the digital equivalent of walking into a store with flickering lights and squeaky doors.
When pages crash, load slowly, or malfunction, customers leave. And make no mistake—what appears to be a small issue can turn into a reason for 17% of your shoppers to leave.
Every second of load time can turn into an opportunity for customers to abandon their carts.
Mobile shoppers are particularly ruthless because they’re often multitasking—scrolling during commutes, in line at a coffee shop, or watching TV.
There’s also fierce competition for attention on mobile.
Social media notifications, texts, and emails are a constant distraction. A poor browsing experience is just the excuse a shopper needs to switch focus.
To prevent customers from abandoning carts because of performance issues:
- Use PageSpeed insights to monitor how quickly your webpages load and optimize them for maximum speed—compressing images, using CDNs, and various other techniques can help improve site speed.
- Optimize the mobile user interface on the website and app. Adding large-sized buttons and simple navigation is a great starting point in this direction.
- Use a reliable hosting service. Providers with downtime percentages higher than 0.1% are bad for business. Opt for VPS, dedicated, or cloud hosting based on your traffic needs to make sure your website doesn’t lag because you didn’t select the right hosting plan.
- Optimize server performance. Use a lightweight server stack like Nginx or LiteSpeed, keep server software updating, and use Gzip or Brotli compression to reduce data transfer size.
5. Trust issues and security concerns
Customers aren’t going to enter credit card information on a site that feels sketchy.
Twenty-five percent of customers abandon their carts because they don’t trust the ecommerce store with their payment data, making it the third-largest driver of cart abandonment.
During my conversation with Mark Angew, the CEO of Eyeglasses.com, about abandoned carts, he mentioned that new customers abandon carts more than returning customers.
The major barrier to sealing the deal with new customers? Trust.
To dig a little deeper, I asked him how he builds trust with new customers for mid-range and high-value eyewear.
Mark’s approach boils down to minimizing trust and security concerns at three touchpoints:
- When the customer visits the website
- When the customer is about to purchase a product
- After the customer has purchased the product
Two-pronged strategy: Earn trust, then keep it
To build initial trust, you need a secure ecommerce website that uses HTTPS protocols and SSL certificates, undergoes regular security audits, and displays security badges.
“When customers see security badges and the padlock symbol in their browser, it makes them feel more confident about carrying out the transaction on our website,” says Mark.
Once customers trust your website, they shift their focus to the product. That’s where customer reviews and testimonials come in.
Mark uses social proof to alleviate product-related concerns.
“Positive reviews and testimonials from other customers provide social proof. I ensure that our reviews are prominently displayed and easy for new customers to find,” Mark points out.
Even with social proof, customers want the option to back out if they don’t like the product.
As Mark explains:
A clear and lenient return policy reassures customers that they can return the product if it doesn't meet their expectations.
This is particularly important for high-value items where the perceived risk is greater.
Congrats! You’ve earned your customer’s trust and made a sale.
Next up: trust retention.
Customer support and clarity on delivery timelines are key drivers of trust retention. Offer customers real-time visibility over their orders. Eyeglasses.com offers real-time tracking options “so customers feel in control of their purchase,” as Mark puts it.
At the same time, be accessible to answer questions about shipping or products.
“Offering accessible and responsive customer service gives customers a feeling of security. They know they can get help if they have any questions or issues during the checkout process,” says Mark.
Industry Benchmarks for Cart Abandonment Rates
Benchmarks are a good starting point to gauge your current cart abandonment rates. Let’s look at some research to see where everyone’s at.
Cart abandonment rates by industry
It’s basic economics—discretionary products, especially when they’re expensive, typically see a higher cart abandonment rate compared to non-discretion products.
Research confirms this. Look at the cart abandonment trend for luxury and jewelry:
And compare that to pet care and veterinary services:
See how the cart abandonment rates have consistently hovered around 80% for luxury and jewelry and far below average at around 55% for pet care and veterinary services?
That’s because you’re probably going to agonize over dropping $20 thousand on a princess-cut diamond like you’re auditioning for The Bachelor.
But when it’s kibble time for Fido, it’s a no-brainer: click, pay, fetch.
Cart abandonment benchmarks across verticals
Here are the average cart abandonment rates for several other industries included in the research as of October 2024:
- Consumer Goods: 57.37%
- Home & Furniture: 80.32%
- Beauty and Personal Care: 80.92%
- Fashion, Accessories, and Apparel: 78.53%
- Food & Beverage: 63.62%
- Multi-Brand Retail: 76.9%
If you sell shoes and your cart abandonment rate is around 80%, it’s not really that far from the average of 78.53%.
But if you only look at the blanket average from Baymard Institute, you might end up losing sleep thinking your cart abandonment is significantly higher.
I’d urge you to take away two main points here:
- Most companies’ cart abandonment rates tend to hover around the average. For context, here are the cart abandonment rates reported by business owners I spoke to:
- Eyewear (~68%): Mark Agnew, CEO of Eyeglass.com, reported his company’s cart abandonment to be a tad below the industry average.
- Cleaning supplies (65%–70%): Dan Dillon, the CEO and Founder of CleanItSupply, reported cart abandonment rates close to the overall average.
- Body armor and tactical equipment (67%–70%): Kevin Lim, the CEO of Bulletproof Zone, reports cart abandonment rates that mirror the average.
- Fishing gear and apparel (63%): Though impressively below the average rate reported by Baymard, Anglers’ Marketing Manager, Wesley Littlefield, tells me she believes their abandonment rate aligns with average rates.
- Look at the averages to stay cognizant of the state of the market, but never be satisfied with your cart abandonment. Whatever your rate is, it still represents missed sales. Keep looking for ways to optimize.
Cart abandonment rates by device
The device your customer uses to shop matters.
Your worst cart abandonment nightmare is mobile shoppers. They ditch carts like it’s an Olympic sport.
And things are getting worse—lately, the cart abandonment rate among mobile shoppers has been on an upward trend:
Abandonment on desktops seems to have peaked at about 70%:
Tablets hover somewhere in the middle at around 73%.
There are plenty of reasons why mobile users abandon carts more often:
- Tiny screen. A tiny screen often translates to a poor experience. Try holding your credit card in one hand and typing digits into your phone. It’s a chore, to say the least.
- Accidental exit. One stray thumb swipe and boom, you’re back at the homepage. Before you know what happened, the long list of notifications steals your attention. Speaking of which…
- Distractions. From social media notifications to cute cat videos, there are plenty of distractions to steal a customer’s attention mid-checkout.
- Slow checkout. Mobile checkout pages are often as slow as dial-up internet. It takes proactive effort to optimize and design the checkout experience for mobile devices.
Worldwide mobile ecommerce sales are now $1.71 trillion and mobile traffic is growing rapidly. If you’re not doubling down on optimizing your ecommerce experience for mobile devices, you’re leaving money on the table.
During my conversation with Sonny, I asked him how he optimizes the mobile experience to minimize the impact of a smaller screen size.
Bonafide Health avoids using full-screen pop-ups, especially on mobile. Instead, they use small-sized pop-us with a clear “X” that allows customers to get rid of it.
He also mentioned various strategies to address common concerns among mobile users.
We use larger touch-friendly buttons and a simplified layout.
Additionally, we implemented sticky “Add to Cart” and “Buy Now” buttons that remain visible as customers scroll through the page, ensuring the call-to-action is always accessible.
Cart abandonment rates by region
Here’s how cart abandonment rates vary by region:
- APAC has the highest cart abandonment rate at 82.25%.
- EMEA follows closely with a 78.08% cart abandonment rate.
- America has the lowest rate at 72.89%.
Why do regional cart abandonment rates differ?
Each region’s cart abandonment rate is shaped by factors like cultural preferences, economics, and logistical challenges.
For instance, APAC’s high cart abandonment rate has one major culprit—shoppers rely more heavily on mobile devices for online shopping.
However, many ecommerce sites aren’t optimized for smaller screens. Combine slow load times and clunky interfaces, and shoppers bounce faster than a rubber ball.
In developing markets, pricing can be a major hurdle.
For example, US-based sellers may see high abandonment rates when Indian shoppers are hit with unexpected shipping fees at checkout.
Similarly, customers from underdeveloped regions might abandon their carts when the final order total feels too expensive, even if the pricing seems reasonable in the seller's home country.
How to optimize cart abandonment rates across regions
To improve cart abandonment rates in international markets:
- Address logistical challenges early. Identify issues like high shipping fees or delivery delays and resolve them.
- Study cultural preferences. Adapt your user experience to match regional expectations and shopping habits.
- Account for purchasing power parity. Adjust pricing to align with local purchasing power so products feel accessible.
Tools You Can Use to Improve Your Cart Abandonment Rate
Software tools can help you turn abandoned carts into revenue. Here’s what you can include in your cart abandonment rehab toolkit:
Analytics software
Think of ecommerce analytics software as a data genie that allows you to establish a starting point to build your conversion rate optimization strategy.
Analytics software helps track various metrics that directly impact abandonment.
Even a free tool like Google Analytics is good enough in most cases. Here’s what you can use Google Analytics for:
- Pinpoint the drop-off point. Google Analytics tracks customers’ every move through the Shopping Behavior Analysis report, helping you spot where the exodus starts. It shows exactly where they jump ship—whether it’s browsing, adding to cart, or mid-checkout.
- Understand mobile vs desktop behavior. Google Analytics helps you compare abandonment and conversation stats across devices, allowing you to focus efforts on optimizing for the right device.
- Track bounce rates and load times. The Site Speed report in Google Analytics reveals your checkout page’s performance.
- Demographics and interests. Maybe you’re targeting the wrong audience, or your checkout process isn’t aligned with customer expectations. Analytics gives you insights into who your visitors are, which helps you tweak the experience to cater to their needs.
Figuring out where your checkout went wrong can still be tough if you don’t have great software to show the trends in clear detail.
We’ve got some favorite ecommerce analytics tools you should check out:
Email marketing software
Retargeting campaigns are a powerful method to bring customers back to your store and nudge them towards checking out.
Your team can’t manually reach out to every customer with a personalized email, especially as you grow in size, and that’s where email marketing software comes in.
Configure your email marketing software to trigger a cart abandonment email based on your preferred timing and frequency.
If you’re looking for options, here are the top email marketing tools on the market:
The results and strategies of email retargeting may differ among companies, but my interactions with ecommerce experts tell me one thing—it’s the most effective way to reduce cart abandonment rates.
Let me put that into context
Wesley Letterfield, the Marketing Manager at Anglers, tells me they send an email to customers within an hour of abandoning their cart.
This tactic alone recaptures about 8% of abandoned carts for Anglers.
“These emails include clear product visuals, reviews, and time-sensitive offers like Complete your purchase in the next 24 hours for free shipping,” says Wesley.
Within one hour of abandoning the cart is the consensus on timing the first retargeting email, but the frequency and content vary based on each company’s marketing strategy.
Here’s another example
When I asked Dan from CleanItSupply about their retargeting strategy, he said they send a series of three emails.
If the first email doesn't convert, we'll send a second email 24 hours later. The third email follows after 48 hours if we still haven't seen a return to the cart.
This staggered approach keeps CleanItSupply.com top-of-mind without overwhelming the customer.
CleanItSupply’s emails focus on clear, persuasive, and supportive communication.
Dan says, “We make sure it's helpful and not pushy—the tone is key here. We also sometimes include an FAQ or customer reviews to resolve potential doubts they might have.”
Cart abandonment software
If you’re looking for a tool that bakes in email marketing as well as other capabilities like SMS, push notifications, exit-intent pop-ups, and live chat, take a look at cart abandonment software.
It’s a type of tool designed specifically for abandoned cart recovery by re-engaging with customers over email, SMS, or other supported channels.
Exit-intent pop-ups are a particularly powerful tool that cart abandonment software can help you deploy.
But my experience tells me some merchants tend to overdo them.
I asked Sonny Stafford, who mentioned exit-intent pop-ups have been a major success at Bonafide Health, about how they ensure exit-intent pop-ups don’t fatigue the customer.
He believes the key is to use exit intent pop-ups sparingly and give shoppers an easy out if they want to get rid of the pop-up.
“It’s about keeping pop-ups to a minimum and ensuring they serve a necessary purpose, like lead capture,” she explains.
AI-powered tools
AI software is your ecommerce fairy godparent when it comes to reducing cart abandonment. Here are some interesting use cases for AI software in ecommerce:
- Real-time retargeting. AI agents—fancy speak for conversational AI chatbots—can monitor customer behavior and offer discounts when they notice hesitation.
- Dynamic pricing. AI software can analyze data related to demand trends, competitor pricing, customer browsing behavior, and even time of the day to determine an ideal price for hesitant shoppers.
- Predictive behavioral analytics. Tools like Adobe Sensei can analyze patterns and predict when a shopper is likely to abandon their cart. It triggers proactive nudges like pop-ups or special offers whenever a predefined action—a user sitting on the checkout page for too long or moving their cursor to close the tab—occurs.
Almost every merchant I spoke to uses AI in some form, but not across all functions.
Many are still toying with the idea of using AI. This is partly because AI isn’t adequately mature for many use cases, but also because some AI capabilities cost plenty of money.
Integrating AI into the personal protection vertical
I asked Kevin Lim, CEO of Bulletproof Zone, if they currently use AI tools to reduce cart abandonment.
“Currently, we're exploring and considering a variety of AI tools and technologies, some of which we've started to integrate into our platform,” says Kevin.
However, Kevin has some ambitious plans on the roadmap. He plans to implement an AI recommendation engine, an AI chatbot, and predictive analytics for inventory management.
Interestingly, he’s also considering an AI-driven virtual try-on feature for Bulletproof Zone.
We are considering AI-driven virtual try-on technology, which would be particularly groundbreaking in the body armor industry.
It would allow users to visualize how a piece of equipment would fit and look at them in a virtual environment, further personalizing the shopping experience.
Of course, there are also industries where using AI software has become non-negotiable.
Virtual try-on a must for online eyeglass purchases
For example, Mark Agnew from Eyeglasses.com, tells me their website has had a virtual try-on feature for some time.
The reason? Nobody wants to buy eyewear without trying it on, especially when they need to order prescription glasses that require custom-made, non-returnable lenses.
Mark tells me virtual try-on has been their most effective solution for lowering cart abandonment. But he faced three key challenges:
- Compatibility. Mark worked closely with the development team to test and iterate on solutions until they were able to tailor the virtual try-on feature to deliver a seamless user experience across all devices.
- Accuracy and realism of the experience. Mark wanted to the virtual-try on experience to closely reflect how the glasses would look and fit. He sourced high-quality imaging technology and invested in fine-tuning the algorithms that adapted virtual frames to different structures and dimensions to achieve the desired level of accuracy and realism.
- Data privacy. Users are required to upload a photo to use virtual try-on. Customers needed to feel confident that their data would be handled securely. To address this, Mark added security badges and results of their security audit to reassure customers their data is safe with Bulletproof Zone.
This might just be why many companies haven’t started using AI-powered tools across the board.
In addition to investing in AI software, merchants might also need to invest in building an infrastructure and capabilities that support AI software.
How to Analyze Your Cart Abandonment Rate and Take Action
Analyzing your cart abandonment rate is the first step toward making a winning strategy for the next round.
We have an extensive guide on strategies to reduce your cart abandonment rates, but here’s a quick overview of what the analysis and strategy formulation process looks like:
- Step 1: Calculate your cart abandonment rate. If you use cart abandonment software, this number should be readily available.
- Step 2: Rule out the usual suspects. Common culprits include:
- Hidden costs
- Complicated checkout
- Limited payment options
- Slow-loading pages are common culprits
- Step 3: Dive into your analytics platform and:
- Track key metrics and identify areas of improvement.
- Segment your audience and identify where you need to focus your efforts—are mobile shoppers or first-timers abandoning carts at a significantly higher rate?
- Visualize user behavior with heatmaps using a tool like Crazy Egg to see if shoppers are rage-clicking on your clunky “Submit Order” button. This can help you identify gaps in user experience that you can fill.
- Step 4: Take proactive steps to reduce the abandonment rate. Here are two great ways to do this:
- Step 5: Monitor and adjust. Keep an eye on tactics that move the needle using A/B tests and using tools like Optimizely. Double down on what works.
Final Thoughts
Cart abandonment is a sneaky problem costing your business big bucks.
But there’s no need to panic if your cart abandonment rate exceeds the industry average. With the right tools and tactics, you can turn this ship around.
Before you go on a strategizing spree, take note—it’s not just about lowering a number. It’s about turning abandoned carts into happy, paying customers.
Your best bet is to learn what works with a combination of experimentation and insights from other merchants.
Experimenting is all you. But if you want to keep learning about the lightning-fast ecommerce landscape, subscribe to our newsletter for the latest insights and advice from leading ecommerce experts.
