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"SEO rules everything around me" - the Wu-Tang Clan if they ran an ecommerce store in 2024, probably. But, it's true. If you don't go after search engine traffic, where's your traffic coming from?

That's why ecommerce merchants need to be up on the latest SEO happenings—the algo changes, the manual actions, the switch to AI overviews, featured snippets, everything.

Instead of seeking it out on various blogs, you can let the insights land directly in your inbox via the best SEO newsletters on the web.

While most SEO newsletters talk about the broad landscape, ecommerce brands can learn a lot about their unique commerce-centric SEO tactics by staying plugged in. Each newsletter comes with own strengths, so sign up for a few to get the full picture.

Let's look at the best of the best SEO newsletters so you can start raking in that search traffic.

The 21 Absolute Best SEO Newsletters

Here's a shortlist of the best SEO newsletters I think are worth joining in 2024:

  1. SEO Notebook - For unique SEO tactics from the best
  2. Ahrefs Digest - For comprehensive SEO insights
  3. SEOFOMO - For weekly SEO updates
  4. Growth Memo - For growth-focused SEO strategies
  5. Semrush Blog - For in-depth SEO articles
  6. The SEO MBA - For advanced SEO techniques
  7. WTF is SEO? - For SEO basics and journalism
  8. Niche Pursuits - For niche SEO tactics
  9. Marie Haynes' SEO Newsletter - For Google algorithm updates
  10. Detailed.com - For detailed SEO case studies
  11. Search Engine Journal - For industry news and trends
  12. Backlinko SEO Newsletter - For link-building strategies
  13. SEO Power Plays - For SEO power tips
  14. SEO for Lunch - For bite-sized SEO news
  15. Searchlight SEO Newsletter - For SEO learning resources
  16. Moz Top 10 - For top SEO stories
  17. The Weekly SEO - For weekly SEO insights
  18. Search Engine Land - For daily SEO news
  19. Sterling Sky Newsletter - For local SEO tips
  20. #SEOSLY SEO Newsletter - For SEO tutorials
  21. tl;dr Marketing - For concise SEO updates

Find more details about each newsletter below.

The 21 Best SEO Newsletters to Boost Your Store's Search Traffic

In no particular order, let's take them one-by-one to suss out what each does best. That way you can find your perfect few to subscribe to.

1. SEO Notebook - For unique SEO tactics from the best

The SEO Notebook newsletter subscription page
The SEO Notebook newsletter (Source)

Steve Toth an SEO consultant, and he's really good. So good that he just gives away his strategies for free and is still booked up.

The SEO Notebook is a highly regarded newsletter that covers creative SEO strategies, actionable SEO tips, and personal notes from an experienced SEO professional.

  • Audience: SEO professionals and marketers looking for actionable SEO strategies
  • Size: 17,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here 

Why Subscribe: 

With real-world case studies and expert analysis, you’ll gain practical insights into what works and what doesn’t, allowing you to make informed decisions to optimize your store’s search rankings and drive conversions.

Beyond just boosting traffic, The SEO Notebook focuses on converting visitors into customers with proven techniques.

Regular updates on algorithm changes ensure you’re never blindsided by shifts in SEO best practices. Plus, it’s a free and convenient way to continually learn and improve your SEO efforts without the need for expensive courses or seminars.

2. Ahrefs Digest - For comprehensive SEO insights

The Ahrefs' Digest newsletter subscription page
The Ahrefs’ Digest newsletter (Source)

Ahrefs is one of the most recognizable names in SEO.

The Ahrefs Digest newsletter is a curated source of SEO insights and data-driven strategies from one of the industry's leading tools.

It features expert articles, tutorials, and updates on the latest trends to help you stay ahead in SEO and digital marketing.

  • Audience: SEOs and digital marketers
  • Size: 284,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

The Ahrefs Digest newsletter is essential for any ecommerce merchant serious about growing their online presence. With its expert articles and tutorials, you'll gain access to data-driven strategies that can help you dominate search rankings.

The newsletter keeps you informed about the latest trends and updates, ensuring your SEO tactics remain effective and up-to-date.

By leveraging insights from one of the industry's most trusted SEO tools, you'll be equipped to optimize your product listings, improve site architecture, and enhance your overall digital marketing efforts.

3. SEOFOMO - For weekly SEO updates

The SEOFOMO newsletter subscription page
The SEOFOMO newsletter (Source)

The SEOFOMO by Aleyda Solis, a recognized SEO expert and speaker, rounds up the latest and most important SEO news, developments, tools, and software valuable in digital marketing. 

  • Audience: SEOs and digital marketers
  • Size: 32,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

SEOFOMO curates the most important SEO updates, insights, and trends from across the web, saving you time and ensuring you never miss a crucial piece of information. You'll get a weekly dose of the latest algorithm changes, case studies, and expert tips that are directly applicable to your ecommerce strategy.

It goes beyond just delivering news—it provides actionable advice and in-depth analysis that you can use to optimize your store's performance.

Whether you're looking to improve your site's ranking, increase organic traffic, or enhance your overall digital marketing efforts, SEOFOMO equips you with the knowledge and tools you need to succeed.

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4. Growth Memo - For growth-focused SEO strategies

The Growth Memo newsletter website
The Growth Memo newsletter (Source)

Growth Memo by Kevin Indig is a newsletter focused on organic growth strategies, providing insights into SEO, CRO, Product-Led Growth (PLG), and new and innovative techniques in digital marketing. 

  • Audience: SEOs, growth marketers, and product managers
  • Size: 13,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

With insights drawn from Kevin's extensive experience, including his stint at Shopify, this newsletter offers actionable strategies on SEO, content marketing, and user acquisition.

You'll receive in-depth analysis and practical advice tailored to the needs of digital marketers and online business owners.

The Growth Memo keeps you informed about the latest trends and innovative tactics, ensuring you stay ahead of the competition.

5. Semrush Blog - For in-depth SEO articles

The Semrush Blog newsletter subscription page
The Semrush Blog newsletter (Source)

Another big name in SEO tools, Semrush has a newsletter to keep you in the know.

The Semrush Blog offers in-depth articles on content strategy and marketing, SEO, SEM, PPC, and emerging digital marketing trends, offering a comprehensive view of online marketing.

  • Audience: Digital marketers and SEOs
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

The Semrush blog is a go-to resource for digital marketing topics, statistical analyses, trend reports, and research findings that help marketers make informed decisions.

It covers technical SEO, competitive analysis, social media marketing, detailed case studies of successful marketing strategies, the latest updates on algorithm changes, and SEO best practices.

The newsletter also includes tutorials and guides on how to boost SEO and marketing efforts using Semrush tools.

6. The SEO MBA - For advanced SEO techniques

The SEO MBA newsletter website
The SEO MBA newsletter (Source

Tom Critchlow's The SEO MBA newsletter focuses on the business and leadership skills SEO needs to succeed.

It provides valuable tips on improving communication, business, and consulting skills to be an effective executive-level SEO professional.

  • Audience: Advanced SEOs and digital marketers
  • Size: 12,000+ subscribers
  • Newsletter Frequency: Biweekly
  • Cost: Free
  • Subscribe here 

Why Subscribe: 

The SEO MBA newsletter offers leadership, management, and career advice to SEO professionals. It emphasizes soft skills like client management and strategic thinking within the context of SEO.

It discusses positioning SEO in large business goals, communicating the value of SEO to C-suite executives, building and leading SEO teams, and business case studies of how SEO impacts broadening business objectives.

7. WTF is SEO? - For SEO basics and journalism

The WTF is SEO? newsletter website
The WTF is SEO newsletter (Source)

The WTF is SEO? newsletter by Jessie Willms and Shelby Blackley is tailored to the journalism industry, providing SEO advice and insights on optimizing their content for search engines. 

  • Audience: Publishers, journalists, and news outlets.
  • Size: 11,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

The WTF is SEO? newsletter is your go-to resource for mastering content optimization in the ever-evolving world of digital news.

It covers everything from managing evergreen content to strategies for boosting visibility in Google News and other news aggregators.

You'll find best practices on headline optimization, effective use of tags and categories, and tips for attracting and retaining readers.

The newsletter also offers advice on reducing bounce rates, increasing page views per visit, and building a loyal audience base. Plus, stay informed on how new algorithm updates impact news, ensuring your content remains competitive and relevant.

8. Niche Pursuits - For niche SEO tactics

The Niche Pursuit newsletter subscription page
The Niche Pursuits newsletter (Source)

The Niche Pursuits newsletter provides strategies, tactics, advice, and insights for building niche websites and online businesses.

It delivers valuable SEO and digital marketing tips for any online business endeavor.

  • Audience: Bloggers, niche site builders, and online entrepreneurs
  • Size: 67,000+ subscribers
  • Newsletter Frequency: Triweekly
  • Cost: Free
  • Subscribe here

Why Subscribe:

The Niche Pursuits newsletter is your essential guide for succeeding with niche websites.

It focuses on keyword research and strategies for finding low-competition keywords to drive traffic, tips on creating content that resonates with specific audiences and ranks well in search engines, various monetization methods, and effective link-building techniques.

You'll also get exclusive interviews with successful bloggers and niche site experts, plus early access to case studies showcasing profitable results.

It's a comprehensive resource for anyone looking to dominate their niche and maximize their site's potential.

9. Marie Haynes' SEO Newsletter - For Google algorithm updates

The Marie Haynes' SEO Newsletter subscription page
The Marie Haynes’ newsletter (Source)

Marie Haynes’ SEO Newsletter provides important updates and detailed analysis of Google algorithms, keeping up with the changing nature of Google and ensuring SEO tactics are still effective. 

  • Audience: SEOs and digital marketers
  • Newsletter Frequency: Weekly 
  • Cost: 
    • Free
    • Marie’s Notes - $18 monthly or $200 annually 
  • Subscribe here

Why Subscribe: 

Marie Haynes’ beginner-friendly SEO Newsletter is packed with practical advice for recovering from traffic drops due to algorithm changes and tips on avoiding potential penalties.

It covers a wide range of SEO topics, including link building, content strategies, technical and local SEO, and adapting to evolving SEO tactics.

You'll receive early warnings about potential penalties and recommendations for tools that can help implement your SEO strategies effectively. This newsletter is a valuable resource for anyone looking to stay ahead in the ever-changing world of SEO.

10. Detailed.com - For detailed SEO case studies

The Detailed newsletter website
The Detailed newsletter (Source)

The Detailed newsletter provides valuable data on the ranking and revenue of digital giants and what works for top-performing websites in various niches. 

  • Audience: SEOs and digital marketers
  • Size: 40,000+ subscribers
  • Newsletter Frequency: 3 emails per month
  • Cost: Free
  • Subscribe here

Why Subscribe:

With Glen's extensive experience, including advising major brands like Ahrefs, ConvertKit, and Buffer, this newsletter offers deep insights into effective SEO strategies and the latest trends.

You'll get access to comprehensive analyses and actionable advice, all backed by data from thousands of successful SEO campaigns.

The Detailed newsletter isn't just about theory—it provides practical steps you can implement to improve your site's rankings and drive more organic traffic.

Whether it's advanced link-building techniques, optimizing content, or understanding the impact of new algorithm updates, this newsletter ensures you're equipped with the latest knowledge to boost your ecommerce business.

11. Search Engine Journal - For industry news and trends

The Search Engine Journal newsletter subscription page
The Search Engine Journal newsletter (Source)

Search Engine Journal’s newsletter provides important SEO and marketing topics, including industry trends and developments, paid search, social media, and market analysis. 

  • Audience: SEOs and digital marketers
  • Size: 180,000+ subscribers
  • Newsletter Frequency: Daily 
  • Cost: Free
  • Subscribe here

Why Subscribe: 

This newsletter offers comprehensive coverage of the latest news, updates, and actionable tips that are crucial for enhancing your online marketing strategies.

With detailed guides on SEO best practices, PPC strategies, and social media trends, you'll gain valuable insights to optimize your ecommerce site and boost its visibility.

The Search Engine Journal newsletter provides early warnings about algorithm changes, insights into the latest Google updates, and expert advice on improving site performance and user experience.

Whether you're looking to refine your keyword strategy, improve conversion rates, or stay informed about the newest digital marketing tools, this newsletter delivers the information you need to make data-driven decisions and stay ahead in the competitive ecommerce landscape.

12. Backlinko SEO Newsletter - For link-building strategies

The Backlinko newsletter subscription page
The Backlinko SEO Newsletter (Source)

The Backlinko SEO newsletter by Brian Dean is highly recommended for practical and actionable SEO advice. It focuses on link-building strategies crucial for improving search engine rankings. 

  • Audience: SEOs and digital marketers
  • Size: 180,500+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

Founded by Brian Dean, Backlinko is renowned for its actionable SEO tips, in-depth strategies, and comprehensive case studies that you won't find anywhere else. The newsletter delivers exclusive content directly to your inbox, helping you stay ahead with the latest SEO trends and techniques.

It delivers the latest and most effective link-building strategies based on tests and studies, ethical ways to gain backlinks, updates on Google’s guidelines on link schemes, and advanced link-building methods.

Occasionally, the newsletter would cover content marketing as high-quality content attracts high-quality links.

13. SEO Power Plays - For SEO power tips

The SEO Power Plays newsletter subscription page
The SEO Power Plays newsletter (Source)

The SEO Power Plays newsletter offers concise but impactful SEO tips and strategies that directly impact search rankings, and online visibility, and enhance SEO efforts and performance. 

  • Audience: SEOs and digital marketers.
  • Size: 13,500+ subscribers.
  • Newsletter Frequency: Biweekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

The SEO Power Plays newsletter from Jeremy Moser is a twice-weekly publication packed with advanced and lesser-known SEO tactics to give you a competitive edge. Jeremy, the CEO of uSERP, shares insights from helping brands like Monday.com and Robinhood achieve significant traffic growth.

This newsletter offers actionable tips, comprehensive strategy breakdowns, and in-depth analyses of technical SEO, link-building, progressive content optimization, and user experience enhancements.

Subscribing to SEO Power Plays means staying updated on new tools and software that can enhance your SEO processes, as well as crucial updates on search engine algorithms.

14. SEO for Lunch - For bite-sized SEO news

The SEO for Lunch newsletter subscription page
The SEO for Lunch newsletter (Source)

SEO for Lunch weekly newsletter by Nick LeRoy is a concise roundup of the most important SEO news, algorithm updates, and industry trends. 

  • Audience: SEOs and digital marketers
  • Size: 7,500+ subscribers 
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

True to its name, #SEOforLunch is designed to be read during lunch breaks because of its easy-to-digest format.

It sifts through the irrelevant and focuses on significant SEO news and topics on Google updates, technical and local SEO, content strategy, link-building, and SERP changes.

It provides actionable tips and insights that subscribers can instantly apply to their SEO strategies like quick fixes, optimization suggestions, and tactics that directly affect SEO performance.

15. Searchlight SEO Newsletter - For SEO learning resources

The Searchlight SEO Newsletter subscription page
The Searchlight SEO Newsletter (Source)

The Searchlight SEO Newsletter by Wix provides essential news, updates, and research-backed insights on various SEO topics and the application of SEO strategies. 

  • Audience: SEOs and digital marketers.
  • Newsletter Frequency: Monthly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

The Searchlight SEO Newsletter by Wix is a must-read monthly resource for staying ahead in SEO.

Crafted by SEO experts Mordy Oberstein and Crystal Carter, this newsletter delivers curated insights, practical strategies, and essential updates on search engine algorithms. Each edition covers advanced SEO topics, technical SEO tips, link-building strategies, and progressive content optimization.

By subscribing, you'll also get reviews of new tools and software that can enhance your SEO processes.

16. Moz Top 10 - For top SEO stories

The Moz Top 10 newsletter subscription page
The Moz Top 10 newsletter (Source

The Moz Top 10 newsletter gathers the ten most valuable SEO and online marketing articles, providing subscribers with an exclusive content roundup crucial to the digital marketing industry. 

  • Audience: SEOs and digital marketers
  • Newsletter Frequency: Bi-monthly
  • Cost: Free
  • Subscribe here 

Why Subscribe: 

Curated by Moz, a leading SEO software company, this semi-monthly email delivers the ten most important articles about SEO and online marketing from across the web.

Each edition includes insightful content from Moz and other reputable sources, ensuring you stay updated with the latest industry trends and best practices.

Subscribing to the Moz Top 10 newsletter saves you time by providing a digest of the most valuable information you need to grow your business.

17. The Weekly SEO - For weekly SEO insights

The Weekly SEO newsletter subscription page
The Weekly SEO newsletter (Source)

Sean Markey's The Weekly SEO is highly curated and summarizes updates on the latest SEO trends and developments.

It offers actionable insights, step-by-step guides, case studies, and practical tips.

  • Audience: SEOs and digital marketers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

The Weekly SEO newsletter provides the latest changes in search engine algorithms and how they affect website rankings, tips on creating and optimizing content to enhance relevance and engagement, and tactics for optimizing local search results.

It also offers insights on improving website infrastructure for better indexation, measuring SEO success using analytics, and additional resources like blog posts, tutorials, and webinars for more learning opportunities.

18. Search Engine Land - For daily SEO news

The Search Engine Land newsletter subscription page
The Search Engine Land newsletter (Source)

Search Engine Land is a one-stop shop that provides breaking news, updates, and insights in SEO, PPC, and SEM. It's a leading source of up-to-date information on the digital marketing industry.

  • Audience: SEOs and digital marketers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe:

The Search Engine Land newsletter is a must-have daily resource for digital marketers, offering comprehensive updates on SEO, PPC, and digital marketing.

It features in-depth discussions on on-page and off-page SEO strategies, algorithm updates, and SEO best practices. The newsletter also covers local search optimization, mobile advertising impacts, and specialized SEO tactics for e-commerce.

Subscribers benefit from insights on search engine marketing, paid search advertising, and effective ad usage across social media platforms.

Unique sections like Pro Tip, Soapbox, Search Shorts, Indicators, and Chatter deliver exclusive content, ensuring you stay informed about the latest trends and strategies to improve your search marketing efforts and maintain a competitive edge​.

19. Sterling Sky Newsletter - For local SEO tips

The Sterling Sky Newsletter subscription page
The Sterling Sky Newsletter (Source)

The Sterling Sky Newsletter focuses on local SEO tips, insights, and detailed discussions on strategies that impact local search rankings. 

  • Audience: SEOs, marketers, and small businesses
  • Size: 8,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe here

Why Subscribe: 

The Sterling Sky Newsletter provides actionable tips businesses can use to enhance visibility and performance in local search results and rankings like Google My Business and local citations.

It delivers the latest changes and trends in local SEO, including updates on Google’s algorithm that affect local rankings, new features in Google My Business, and shifts in consumer search behaviors that could impact local search. It also reviews and recommends tools and resources useful for local SEO efforts.

20. #SEOSLY SEO Newsletter - For SEO tutorials

The #SEOSLY SEO Newsletter subscription page
The #SEOSLY SEO Newsletter (Source)

The #SEOSLY SEO Newsletter by Olga Zarr focuses on technical SEO, providing detailed guides on technical SEO audits, site structure improvements, and ways to enhance site speed and performance. 

  • Audience: SEOs and digital marketers.
  • Size: 7,000+ subscribers.
  • Newsletter Frequency: Biweekly
  • Cost: Free
  • Subscribe here 

Why Subscribe: 

Authored by Olga Zarr, a seasoned SEO consultant with over a decade of experience, this biweekly newsletter delivers actionable insights and the latest SEO news directly to your inbox.

Each issue covers essential topics such as website and server optimization, advanced XML sitemap strategies, structured data implementation, site speed enhancements, SSL considerations, and mobile optimization.

What sets the #SEOSLY SEO Newsletter apart is its focus on both foundational and advanced SEO strategies.

Subscribers receive timely updates on critical changes that impact SEO strategies, including Google algorithm updates, shifts in best practices, and new indexing rules.

21. tl;dr Marketing - For concise SEO updates

The tl;dr Marketing newsletter subscription page
The tl;dr Marketing newsletter (Source)

The tl;dr Marketing by Saijo George is a daily newsletter that provides quick and digestible summaries of the latest news and trends within digital marketing, SEO, SEM, and social media.

Its concise format ensures subscribers get the most relevant and important content.

  • Audience: Digital marketers and SEOs
  • Size: 1,000,000+ subscribers
  • Newsletter Frequency: Daily
  • Cost: Free
  • Subscribe here 

Why Subscribe: 

The tl;dr Marketing newsletter delivers algorithm updates, best practices for on-page and off-page SEO, insights on PPC campaigns, and the changes and new features on major social media platforms.

It also offers tips on digital advertising, strategies for creating engaging content that drives traffic and conversions, insights on e-commerce marketing like optimizing product listings, and tactics for platforms like Amazon and Shopify.

The world of ecommerce moves fast—and so do you. Subscribe to our newsletter with the latest insights for ecommerce managers from leading experts in ecomm.

Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.