Skip to main content

Pay-per-click (PPC) ads are a great investment for ecommerce brands (assuming your copy is spot-on) and can give you great ROI if done right. But, there are tricks to it.

Luckily, there are newsletters for everything. In this case, you can find PPC newsletters that'll deliver smart hacks and intel for improving your paid ad game straight to your inbox.

Because, you don't just want to wing it. You are paying for each and every click, after all.

To make sure you get the most from every click, here's a list of the best newsletters out there for learning PPC marketing strategies that'll drive your future successes.

Best PPC Newsletters Shortlist

Here's a shortlist of the best PPC newsletters I think are worth subscribing to in 2024:

  1. PPC Hero — For sharp PPC strategies
  2. Search Engine Land — For PPC industry news
  3. WordStream — For the latest PPC tips
  4. Search Engine Journal — For expert insights
  5. Search Engine Watch — For PPC trends
  6. Semrush Blog — For PPC data analysis
  7. AdEspresso — For Facebook ads
  8. AdStage — For campaign automation
  9. PPC Insights Blog by iSpionage — For competitor analysis
  10. PPC News Feed — For the latest in PPC advertising
  11. Tinuiti Blog — For ecommerce PPC
  12. Growth Virality — For growth and marketing hacks
  13. PPC Mastery — For advanced techniques
  14. Search Scientists PPC Newsletter — For case studies
  15. Ad Badger — For Amazon PPC

Find more details about each newsletter below.

Best PPC Newsletters Overviews

1. PPC Hero — For sharp PPC strategies

The PPC Hero website
PPC Hero newsletter (Source)

The PPC Hero newsletter is the leading source of practical guides and techniques for PPC advertising and the constantly changing paid search and social media industry. 

  • Audience: Digital marketers, PPC professionals, and advertisers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The PPC Hero newsletter offers techniques for navigating advertising on Google, YouTube, Facebook, Instagram, LinkedIn, and all the other social media platforms.

It also includes successful PPC management, updates on new features and functionality of advertising platforms, honest evaluation of the strengths and weaknesses of PPC, and ways to improve their advertising campaigns.

2. Search Engine Land — For PPC industry news

Search Engine Land subscription page
The Search Engine Land PPC newsletter (Source)

The Search Engine Land newsletter covers updates on search marketing news, AI-powered innovations, digital marketing, and industry updates. 

  • Audience: Search marketers, SEO professionals, and digital marketers
  • Newsletter Frequency: Daily
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The newsletter provides breaking news in the digital marketing and advertising industry, trends, and product changes at popular platforms.

It also features articles and advice from 100+ PPC experts, AI prompting tips and optimization trends, Google algorithm update history, and marketing job openings.

Stay in the loop! Discover what’s new in the world of ecommerce.

Stay in the loop! Discover what’s new in the world of ecommerce.

  • Hidden
  • Hidden
  • By submitting this form, you agree to receive our newsletter, and occasional emails related to The Ecomm Manager. For more details, please review our Privacy Policy. We're protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.

3. WordStream — For the latest PPC tips

WordStream subscription page
The WordStream newsletter (Source)

WordStream offers digital marketing tips and tricks focusing on PPC and SEO. The newsletter specializes in developing and managing Google Ads campaigns.

  • Audience: Small businesses, local merchants, and digital marketers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The WordStream newsletter delivers tips, strategic advice, high-quality insights, and tools on PPC and SEO to help improve their subscribers' advertising campaigns.

As a Google Premier Partner, WordStream newsletters also include the latest updates on Google Analytics and Google Ads support.

4. Search Engine Journal — For expert insights 

The Search Engine Journal subscription page
The Search Engine Journal newsletter (Source)

The Search Engine Journal newsletter offers updates and insights on PPC campaign management, including ad copywriting, bidding strategies, and optimization for different ad platforms like Google Ads.

  • Audience: SEOs, marketers, and PPC marketing professionals
  • Size: 180,000+ subscribers
  • Newsletter Frequency: Daily
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The newsletter also covers search engine algorithm changes, keyword research, on-page optimization, link-building strategies, and leveraging social media platforms for brand presence and engagement. 

5. Search Engine Watch — For PPC trends

The Search Engine Watch website
The Search Engine Watch newsletter (Source)

Search Engine Watch is one of the world’s longest-running search industry resources with its newsletter focusing on search marketing disciplines, practical applications of SEO, and search experience and marketing.

  • Audience: Digital marketers, SEO professionals, and website owners
  • Newsletter Frequency: Daily
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The Search Engine Watch newsletter provides tips and best practices for optimizing marketing campaigns, ultimate guides on tracking and analyzing the success of PPC campaigns, and examples and case studies highlighting successful PPC campaigns. 

6. Semrush Blog — For data analysis

The Semrush Newsletter subscription page
The Semrush Blog newsletter (Source)

Semrush is a well-known digital marketing toolkit that uses its blogs to share practical tips to help marketers enhance their digital marketing strategies, including SEO, search engine marketing (SEM), and PPC.

  • Audience: Digital marketers, SEO professionals, and business owners
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The Semrush Blog newsletter provides SEO, PPC, and content marketing articles covering keyword optimization, link building, content marketing tools, AI content optimization, and internet marketing that help digital marketers and business owners improve their online presence and marketing strategies.

7. AdEspresso — For Facebook ads 

The AdEspresso subscription page
The AdEspresso newsletter (Source)

Adespresso newsletters give the latest news and tips on Facebook Advertising to help improve social media campaigns. 

  • Audience: Facebook, Instagram, and Google advertisers
  • Size: 100,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

AdEspresso’s newsletters deliver updates, best practices, tips, and top strategies on PPC advertising, focusing on Facebook Ads and Google AdWords.

It provides the latest news, features, policy changes, and algorithm updates from major PPC platforms and advice on optimizing PPC campaigns, targeting techniques, and budget management and allocation for better performance.

8. AdStage — For campaign automation

The AdStage Website
The AdStage Newsletter (Source)

The AdStage newsletter offers updates on the latest developments in digital advertising, campaign automation, and reporting analytics and tools that optimize PPC campaigns across multiple platforms.  

  • Audience: PPC professionals and advertisers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subcribe Here

Why Subscribe: 

The AdStage newsletter covers strategies for automating PPC campaigns, automated rules, and workflows.

It provides resources on PPC and advertising, Amazon PPC statistics, PPC vs. SEO comparison, and the importance of CTR for Facebook Ads.

9. PPC Insights Blog by iSpionage — For competitor analysis

The PPC Insights Blog by iSpionage subscription page
The PPC Insights Blog by iSpionage newsletter (Source)

The PPC Insights Blog by iSpionage is focused on pay-per-click marketing tips and advertising, maximizing profits, and beating Google Ads competitors.

  • Audience: PPC advertisers, SEO professionals, and digital marketers
  • Size: 20,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

PPC Insights Blog by iSpionage offers how-to tips for using the Keyword Effectiveness Index (KEI) to identify profitable keywords for marketers to gain a competitive edge.

It also provides insights on mastering Google Ads keyword grouping, tracking organic competition in local markets, and strategies for optimizing PPC campaigns, including keyword research, ad copy creation, and bidding techniques.

10. PPC News Feed — For the latest in PPC advertising

The PPC News Feed subscription page
The PPC News Feed newsletter (Source)

PPC News Feed delivers comprehensive coverage of the latest developments, announcements, and trends in pay-per-click advertising. 

  • Audience: PPC professionals and advertisers
  • Newsletter Frequency: Daily, weekly, or monthly (Select your preferred frequency)
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The PPC News Feed newsletters provide major updates on PPC developments, including changes, features, policy updates, and algorithm changes to paid social advertising platforms such as Google and Facebook.

The newsletter also offers data-driven insights and guidance on measuring and analyzing key performance indicators (KPIs), click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on ad spend (ROAS).

11. Tinuiti Blog — For ecommerce PPC

The Tinuiti Blog blog page
The Tinuiti Blog newsletter (Source)

The Tinuiti PPC Blog newsletter covers insights, strategies, and updates in ecommerce PPC advertising, social media, and marketing.

  • Audience: Ecommerce marketers and digital marketing professionals
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The Tinuiti Blog newsletter offers resources, guides, and research and optimization of ecommerce PPC strategies, including tactics for Google Shopping, Amazon advertising, and other ecommerce ad platforms.

The newsletter also provides changes and the impacts of PPC, tips, and best practices for improving PPC campaigns, product listing optimization, and ad creative development. 

12. Growth Virality — For growth and marketing hacks

The Growth Virality subscription page
The Growth Virality newsletter (Source)

The Growth Virality newsletter is a resource for the latest marketing tactics and strategies that top marketers use for Fortune 5000 companies. 

  • Audience: Founders, marketers, and freelancers
  • Size: Over 14,000+ subscribers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The newsletter provides marketing guides, tips, and the latest growth hacking strategies to help subscribers scale their businesses.

It offers case studies of successful viral campaigns, user acquisition and retention strategies, analysis of viral marketing trends, and business growth through innovative methods.

13. PPC Mastery — For advanced techniques

The PPC Mastery subscription page
The PPC Mastery newsletter (Source)

The PPC Mastery newsletter is an email publication that delivers actionable tips from Google Ads specialists and in-house marketers.

  • Audience: Google Ads specialists and PPC professionals
  • Size: 18,000+ subscribers
  • Newsletter Frequency: Twice a week (Monday and Friday)
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The PPC Mastery newsletter provides advanced strategies and tips for Google Ads to help subscribers scale their campaigns and stay ahead of the competition.

The newsletter contains advanced PPC strategies and tactics, optimization techniques for various platforms including Google Ads and Facebook Ads, guides on ad copywriting, targeting and bidding strategies, and the latest updates in the PPC industry.

14. Search Scientists PPC Newsletter — For case studies

The Search Scientist subscription page
Search Scientists PPC Newsletter (Source)

Search Scientists PPC Newsletter provides PPC tips and insights to improve ROI, online advertising, and AdWords and Facebook Ads strategies. 

  • Audience: PPC professionals and digital marketers
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

Search Scientists PPC Newsletter newsletter offers detailed analysis and advice to improve PPC campaigns and tactics, and strategies for optimizing Google Ads campaigns, including keyword selection, ad copywriting, bidding strategies, and performance tracking.

The newsletters also include valuable tips to improve organic search performance and the latest updates in the PPC and SEO industries.

15. Ad Badger — For Amazon PPC

The Ad Badger subscription page
The Ad Badger Newsletter (Source)

The Ad Badger newsletter focuses on Amazon PPC advertising to help Amazon sellers optimize their ad campaigns and improve advertising performance.

  • Audience: Amazon sellers and PPC professionals
  • Newsletter Frequency: Weekly
  • Cost: Free
  • Subscribe Here

Why Subscribe: 

The newsletter offers insights and strategies for optimizing Amazon PPC campaigns and how to increase Amazon sales faster.

It also provides resources on using different types of PPC ad campaigns in Amazon, bid optimization techniques, ACOS calculation tips, analyzing PPC performance metrics, and industry updates.

The world of ecommerce moves fast—and so do you. Subscribe to our newsletter with the latest insights for ecommerce managers from leading experts in ecomm.

Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.