12 Best Ecommerce SEO Courses for Getting That Traffic in 2024
SEO is a Puzzle: SEO isn't monolithic; it's tailored for different intents and industries, making it more complex for ecommerce.
More Than Just Words!: Ecommerce SEO requires managing various types of pages, each representing different stages of the sales journey.
Specific Skills Needed: Generic SEO courses won't suffice for ecommerce. Specialized ecommerce SEO courses are crucial.
Learn from the Best!: A curated list of the best ecommerce SEO courses helps optimize product, category, landing pages, and blogs.
SEO isn't one thing—it's fractured into thousands of pieces, serving thousands of intents and industries. And, for ecommerce, SEO is an even more complex affair.
You aren't just dealing with some landing pages and blog posts—you've got loads of category pages and product pages to manage, all representing various stages of the sales journey.
That's why any old SEO course won't do. You need ecommerce SEO courses.
Given that, I've put together a list of the best courses to help you get your head around optimizing your product pages, category pages, landing pages, and blogs for traffic up and down your sales funnel.
The 12 Best Ecommerce SEO Courses, a Handy Shortlist
Before we get into the details of each, here's my shortlist of the best ecommerce SEO courses to check out:
- E-Commerce SEO Guideline 101 (Dopinger SEO Agency)
- How to Boost E-Commerce SEO with Internal Linking (Semrush Academy, taught by Luke Carthy)
- Ecommerce SEO Training (brightonSEO)
- Ecommerce SEO Training (Yoast)
- Google Digital Marketing & E-commerce Professional Certificate (Google)
- Improve SEO for Your Ecommerce Site (LinkedIn Learning)
- E-commerce SEO 101 (Traffic Think Tank, Instructor)
- SEO Copywriting & Content Marketing for E-Commerce + ChatGPT (Udemy)
- Ecommerce SEO (CXL)
- Shopify SEO 2022 - The Ultimate E-commerce SEO Store Guide (Udemy)
- SEO: Ecommerce Strategies (LinkedIn Learning)
- Ecommerce SEO Masterclass: Unlocking Online Visibility (Udemy)
The 12 Best Ecommerce SEO Courses You'll Find on the Internet
OK, let's get into it. If you are a beginner to ecommerce SEO, there are courses for you. If you know a thing or two, there are also courses for you. Some courses are free, some not so much. But, think about the ROI as you peruse and choose what's best for your brand.
1. E-Commerce SEO Guideline 101 (Dopinger SEO Agency)
This course provides a beginner-friendly guide to ecommerce SEO, offering practical steps to boost online store visibility, grow organic traffic, and increase sales on websites and global marketplaces.
It covers strategies for improving search engine rankings and expanding digital reach in a competitive ecommerce landscape.
- Who It’s For: Aspiring online store owners, ecommerce professionals, and individuals seeking ecommerce SEO knowledge
- Topics Covered:
- Starting an ecommerce business
- Ecommerce SEO strategies for driving traffic to online stores
- Understanding the AIDA model in marketing
- Improving customer lifetime value (LTV)
- Shopify SEO: a comprehensive guide and tips
- Creating digital products for online sales
- Techniques to increase ecommerce website speed
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 37 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Udemy
2. How to Boost E-Commerce SEO with Internal Linking (Semrush Academy, taught by Luke Carthy)
Discover the course content that covers the strategic use of internal linking to improve ecommerce SEO.
Start learning key concepts, principles, best practices, and advanced techniques for effective internal linking.
- Who It’s For: Digital marketers, SEO professionals, and ecommerce website owners
- Topics Covered:
- Impact of internal linking
- Page authority
- Optimization strategies
- Troubleshooting
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours 38 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Semrush Academy
3. Ecommerce SEO Training (brightonSEO)
This course offers strategies to improve ecommerce website visibility through backlinks, on-page SEO, and algorithm insights to boost traffic, increase conversions, and gain a competitive edge.
- Who It’s For: Individuals with a basic understanding of SEO who manage ecommerce websites
- Topics Covered:
- Complexities of optimizing ecommerce websites
- Keyword research
- Site architecture and faceted navigation
- E-E-A-T optimization
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 1 day
- How Many Hours of Instruction: 6.5 hours
- Eligibility Requirements: Basic understanding of SEO
- Price: $1024 + VAT
- Take The Course: brightonSEO
4. Ecommerce SEO Training (Yoast)
This online course teaches how to rank in shopping search results and improve your online store's visibility on various ecommerce platforms to attract more customers.
It includes optimizing user experience and using the Yoast SEO plugin to boost product rankings.
- Who It’s For: Small business owners with underperforming online stores or those starting out
- Topics Covered:
- Basics of Holistic SEO and Ecommerce SEO
- Developing your online store foundation
- Understanding and implementing structured data for rich results with Yoast SEO
- Optimizing site speed and utilizing key plugins and apps for WordPress and Shopify
- Enhancing site structure
- Optimizing product pages for higher conversions
- Preparing your ecommerce site for mobile use
- Marketing strategies to boost online store sales beyond SEO
- Advanced SEO strategies with the Yoast WooCommerce SEO plugin
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Sample lesson: Free
- Ecommerce SEO training + Yoast WooCommerce SEO: $79 per year
- Take The Course: Yoast
5. Google Digital Marketing & E-commerce Professional Certificate (Google)
This professional certificate program covers various aspects of digital marketing and ecommerce, including SEO tools, off-page strategies, and SEO certification to help learners build job-ready skills.
The program includes multiple courses that provide hands-on projects and real-world applications.
- Who It’s For Individuals looking to build job-ready skills in digital marketing and ecommerce
- Topics Covered:
- Digital marketing fundamentals
- SEO
- Ecommerce strategies
- Hands-on projects
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 6 months
- How Many Hours of Instruction: 10 hours per week; Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
6. Improve SEO for Your Ecommerce Site (LinkedIn Learning)
This course provides a comprehensive guide to ecommerce SEO, covering page structuring, keyword optimization, competitor analysis, and multimedia strategies to enhance search engine performance.
It includes an SEO audit process, silo structuring, product page optimization, and methods to build online authority, complete with a checklist for a robust SEO strategy.
- Who It’s For: Ecommerce site owners and digital marketers
- Topics Covered:
- Ecommerce keyword
- Structural SEO for Ecommerce
- Building authority
- Foundational SEO
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 55 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free trial for a month
- LinkedIn Learning subscription: $19.99 billed annually
- Take The Course: LinkedIn Learning
7. E-commerce SEO 101 (Traffic Think Tank)
This course provides a deep dive into ecommerce SEO, covering essential optimization techniques like URL structuring and managing product variations to improve search rankings and boost online store performance.
- Who It’s For: Online store owners looking to enhance their SEO skills
- Topics Covered:
- Site structure for ecommerce SEO
- Handling product variations for ecommerce SEO
- Product taxonomy
- Site search for ecommerce SEO
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Price: Traffic Think Tank membership
- The Full Accelerator: $119 per month
- Self-Guided Learning: $99 per month
- Take The Course: Traffic Think Tank
8. SEO Copywriting & Content Marketing for E-Commerce + ChatGPT (Udemy)
This course teaches students to create SEO-optimized content to enhance ecommerce visibility and conversion rates.
It covers essential skills in creative writing, keyword research, and ecommerce SEO, providing practical workshops on crafting effective homepages, product pages, and landing pages.
- Who It’s For: B2B and B2C professionals, content creators, copywriters, graphic designers, ecommerce owners
- Topics Covered:
- Creative writing
- Keyword research
- Ecommerce SEO
- Crafting homepages, product pages, and landing pages
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 hours 27 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $64.99
- Take The Course: Udemy
9. Ecommerce SEO (CXL)
This course covers essential ecommerce SEO techniques, including site optimization, content and link-building strategies, and technical SEO insights to boost organic traffic and increase revenue.
It optimizes high-value pages and builds site authority to enhance search rankings and conversions.
- Who It’s For: Ecommerce professionals and marketing leaders
- Topics Covered:
- Crawl budget for ecommerce stores
- Shopify SEO and optimizing site architecture, URL structure, and internal linking
- Keyword research, content strategy, and writing effective copy
- Optimizing collections and product pages, link-building, and SEO attribution tracking
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 16 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Subscription-based
- Monthly: $289 per month
- Quarterly: $177 per month
- Annual All-Acess: $125 per month
- Take The Course: CXL
10. Shopify SEO 2022 - The Ultimate E-commerce SEO Store Guide (Udemy)
This course offers in-depth strategies for optimizing Shopify stores for higher Google rankings, covering site audits, keyword research, core site optimization, and advanced SEO techniques.
It includes access to proprietary tools, code, and updates to enhance ecommerce performance and visibility.
- Who It’s For: Shopify store owners
- Topics Covered:
- Advantages and Disadvantages of Shopify SEO
- Shopify SEO setup, keyword research, site structure planning
- On-page optimization, internal linking, image management
- Schema implementation, AMP integration, technical SEO tactics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 hours and 46 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements:
- Basic understanding of ecommerce and Shopify platform
- Price: $74.99
- Take The Course: Udemy
11. SEO: Ecommerce Strategies (LinkedIn Learning)
This course offers detailed instruction on optimizing ecommerce websites to enhance search engine visibility and increase traffic.
Instructor Sam Dey guides through practical strategies for site structure, link management, and SEO best practices for product pages, along with advanced techniques for optimizing ecommerce content on videos and social media platforms.
- Who It’s For: Ecommerce professionals
- Topics Covered:
- Ecommerce website structure
- Understanding URLs for ecommerce
- Ecommerce page optimization
- Ecommerce SERP optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 2 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: LinkedIn Learning subscription ($19.99 billed annually)
- Take The Course: LinkedIn Learning
12. Ecommerce SEO Masterclass: Unlocking Online Visibility (Udemy)
This course offers a structured approach to mastering ecommerce website optimization for enhanced search engine visibility and profitability.
It covers everything from basic principles to advanced strategies, focusing on effective techniques for improving site structure and content.
- Who It’s For: Ecommerce store owners looking to improve online visibility and sales
- Topics Covered:
- Understanding the fundamentals of ecommerce SEO
- Crafting essential pages for ecommerce SEO
- Technical SEO for ecommerce websites
- Integrating social media and ensuring security
- Advanced SEO strategies for ecommerce success
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 hours and 6 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $44.99
- Take The Course: Udemy
Go Beyond Basic SEO to Drive Ecomm Traffic
From optimizing product pages and category structures to mastering schema markup and dealing with site speed, optimizing for an ecomm brand is like playing SEO on hard mode.
But that’s where these ecommerce SEO courses come in.
They’re tailored to the unique challenges of running an online store, so you’re not just learning “SEO,” but the specific skills needed to boost visibility, traffic, and sales in a highly competitive space.
Remember, SEO isn’t a “set it and forget it” kind of deal. It’s a marathon, not a sprint. But with these courses, you’ll have the right sneakers and know where the finish line is.
So, grab a coffee, pick a course, and get ready to climb those rankings.
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