Ecommerce Manager Salary & Jobs Guide 2020

Ecommerce is booming and so are ecommerce manager salaries! Within this growing industry, there are doors opening to numerous employment opportunities at every experience level. If you’re interested in getting your foot in the door or looking for a change, there are plenty of opportunities out there.

Whether you got into ecommerce in the early days or are an entry-level employee, you know that fast-paced changes are the norm. Within the industry, job availability and salaries are constantly changing which can make it hard to know your worth when looking to change jobs or debating whether to accept an offer.

How do ecommerce salaries vary from one position to the next? Here’s what you need to know about the massive growth in this field and how it affects salaries across the board.

ecommerce manager salary

What Does An Ecommerce Manager Do?

An ecommerce manager’s role varies from one company to the next. The manager can be the catchall for a lot of the work or the person who delegates to other staff members. The position varies in responsibility depending on the level of employment and the specific area of the work being done.

Generally, an ecommerce manager job description states that they are the person within the company who is responsible for online sales of the brand. They manage the content of the company website and drive sales through their online presence. A position as an ecommerce manager can also reach far beyond this and morph into other areas, including:

  • Creation and implementation of strategic online marketing for organizations and businesses with a commerce presence on the Web
  • Working on the company’s website, online advertising, and content production
  • Collaboration with content writers, similar businesses, and customers
  • Managing an organization’s ecommerce division and reporting to upper management
  • Website design and formatting for maximizing usability and navigation
  • Maintaining social media presence
  • Performing market research
  • Staying current with developments in the industry
  • Finding and understanding core demographics
  • Prioritize for optimizing search engine traffic and ensuring targeted ads hit their mark
  • Creating marketing strategies
  • Budgeting for upper management’s approval and maximizing resources
  • Interviewing and training applicants or bringing candidates to management’s attention
  • Supervising the ecommerce department, including assigning tasks
  • Project planning and presentation of initiatives with a plan to increase a company’s online presence and sales

Skills Needed for Ecommerce Managers

As with most management positions, you’ll need both hard and soft skills. It is important that you are organized and analytical. Strong technical skills are a must. Problem-solving, multitasking, and the ability to delegate are critical along with solid communication abilities.

Ecommerce Jobs Salary

While the ecommerce manager can cover many ecommerce jobs in a small company, larger companies often divide these into separate positions. Their salaries vary in range depending on title, experience, and job content. Here is a basic guide to the ecommerce career path and what you can expect as you move up the ladder.

Entry Level Ecommerce Salary

Entry level positions can be in marketing, product development, or other supporting roles. Salary is about $30,000 a year or roughly $18 per hour.

From an entry level position, there are a few different ways you can advance in your career, depending on what you’re interested in. They include:

Web Marketing Manager Salary

This position focuses on creating and implementing online marketing plans to increase sales, analyzing stats, and overseeing demand generation campaigns. Salary ranges from $37,000 to $60,000.

Ecommerce Marketing Manager Salary

This position is similar to web marketing but focuses on creating and implementing an overall strategic ecommerce marketing plan, staying on top of online changes in the market as a whole and making adjustments as needed to meet their organization’s needs. Salary is typically between $53,000 and $79,000.

Ecommerce Account Manager Salary

An ecommerce account manager is responsible for managing current accounts and adding new ones. The expected salary is roughly $53,000 a year.

Ecommerce Product Manager Salary

This position oversees the development, production, and testing of products and may act as the bridge between engineering, marketing, and design during product development. Salary ranges from $56,000 to $83,000.

Upper management opportunities are also available throughout the industry, including:

Ecommerce Manager Salary

This is a key position that really makes things happen which is why it requires someone with a certain level of experience in the industry. In large companies, they spearhead new strategies and delegating. In a smaller company, they do it all. An ecommerce manager reports to the Director but can also act as the head of the ecommerce department in a smaller company where there is no director, taking on even more responsibility. The national salary average in the US is $65,000 but could be around $50,000 in a smaller company. Large multinationals go over $90,000.

Director of Ecommerce Salary

As we mentioned, this position can cross over with the ecommerce manager in smaller companies but, in general, acts as a bridge between management and the team. Essentially, the director is the manager of managers. Their salary range is generally between $80,000 and $98,000.

Because these positions demand a wide range of skills, they typically have a salary to match but variables like experience and the size of the company play a big part in what salary is offered.

What Do You Think?

If you’re interested in a position in the ecommerce industry, staying on top of trends, salary ranges, and best practices is essential. One of the best ways to stay up to date is to sign up for our newsletter.

Our aim is to help you stay on top of trends in the industry, including what’s hot in ecommerce strategy, user experience, design, marketing, content, and social media. You’ll also have access to data and news about the things you need to know to stay on top, like search engine optimization and marketing, analytics, ecommerce tools, and more.


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