Ecommerce Insights Await You!: Dive deep into ecommerce insights from the top experts who are reshaping the industry as we approach 2025, offering valuable knowledge and strategies to boost your brand.
Meet the Trailblazers of Ecommerce: Discover a curated list of 46 influential ecommerce professionals whose diverse expertise will inspire and guide your growth in the ever-evolving ecommerce landscape.
Connect and Conquer in Ecommerce Communities: Explore incredible ecommerce communities designed for networking with peers and industry leaders, fostering relationships that can lead to new opportunities and shared wisdom.
Education is Key—Level Up Your Skills!: Access a wealth of ecommerce courses, conferences, and newsletters to enhance your knowledge in crucial areas like SEO, marketing, and retail management.
Your Input Matters—Who Did We Miss?: Engage with the article's author if you feel an expert was overlooked; the ever-changing world of ecommerce is vast, and your suggestions are welcome!
Imagine this: You’re deep in the trenches of ecommerce—managing products, finetuning your conversion rates, maybe even wrestling with some fresh-from-the-factory analytics tool.
Who do you turn to for that spark of genius or the voice of experience that cuts through the noise?
Whether you need insight from seasoned ecommerce CEOs, game-changing marketers, UX magicians, or next-gen content creators, we've rounded up the people to watch.
These experts are the ones defining, shaping, and sometimes upending the ecommerce industry as we head into 2025.
So grab your coffee (or something stronger), settle in, and dive into this lineup of ecommerce influencers. They’re not just leaders—they’re pioneers, sharing wisdom through blogs, courses, videos, and books.
From analytics to marketing attribution, omnichannel strategies to the latest tools, you’ll find fresh takes and actionable ideas from every corner of the industry right here.
Scroll down and discover the voices you’ll want on your radar this year.
The 46 Top Ecommerce Experts You Should Be Watching (and Reading)
In no particular order, let's go through the ecommerce experts you should give your attention to grow your brand in 2025.
Karl Lillrud
With over 24 years of experience in online business, Karl is a full-time speaker, mentor, and author. He has delivered talks at numerous ecommerce events, including TEDx, focusing on online consumer behavior and internet-based business strategies. Karl has authored three books, including The Better Business Book, with a fourth on the way.
Pooja Agarwal
As the Chief Operating Officer at Birchbox, Pooja is a leading voice in ecommerce operations. She’s a regular speaker at conferences like the Ecommerce Operations Summit and NRF Retail’s Big Show, sharing invaluable insights on inventory management.
Connor Gillivan
Co-founder and CMO of FreeeUp.com, a hiring platform for ecommerce and marketing freelancers, Connor has built two companies with over $10 million in annual sales. He authored Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies and offers expertise in marketing, content, and website design.
Amy Porterfield
A podcaster, marketer, and author, Amy was named one of the “Top 50 Social Media Power Influencers” by Forbes. She provides online training and regularly blogs on her website. Amy also runs “The Entrepreneur Experience” event and hosts a podcast offering practical tips on engagement and content strategy.
Drew Sanocki
A leading force in ecommerce, Drew is a podcaster, blogger, and trainer at Nerd Marketing. He has revitalized companies from bankruptcy to profitability in under 10 months. Drew offers free marketing and ecommerce resources on his site.
Nadine Neatrour
As the Ecommerce Director at Revolution Beauty, Nadine has held top roles at LVMH Group and Moet Hennessy. She has spoken at conferences like Customer First Live and Technology for Marketing, focusing on customer-centric retail strategies.
Brian Beck
With over 20 years of ecommerce experience, Brian is a Managing Partner at Enceiba. He has been a featured speaker at numerous global events and authored Billion Dollar B2B Ecommerce, featuring over 30 B2B case studies.
Cynthia Stine
A speaker, author, entrepreneur, and Amazon expert, Cynthia is the President of eGrowth Partners. Her top-selling book, Make Thousands on Amazon in 10 Hours a Week, offers valuable insights for Amazon sellers. Her blog helps sellers run their businesses better and stay compliant with Amazon’s policies.
Doug Collins
A UX leader, speaker, writer, mentor, and frequent podcast guest, Doug is a UX/UI Systems Engineer at CACI International Inc. He also sells UX merchandise through UX Gear. Follow his Twitter for insights on UX and design, especially his #UXchat.
Nathan Huppatz
Co-founder of businesses like Hobby Detectors and Realestate Source, Nathan advises several companies, including Honey Digital. He authored Money Making on eBay for Dummies and was included in “Inside Retail’s Top 50 People in e-Commerce” in 2015, 2016, and 2018.
Nathan Hirsch
Founder and CEO of FreeeUp, Nathan is a serial entrepreneur and expert in remote hiring and ecommerce. He co-authored Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. Follow his Twitter for tips on freelancing, ecommerce, and marketing.
Jessica Ivins
A UX designer and faculty member at Center Centre, Jessica helps students become industry-ready junior UX designers. She founded the Chattanooga UX Design Meetup and has spoken at global conferences such as SXSW, Midwest UX, and IA Summit.
Zia Daniell Wigder
Chief Global Content Officer for Shoptalk and co-founder of Groceryshop, Personatech, and Retail Club, Zia authored Integrated Marketing: Using Real-time Data is Key to Success. Follow her Twitter for insights on global retail and ecommerce trends.
Tracey Wallace
Tracey is the Director of Content Strategy at Klaviyo, where she drives demand generation and content operations. Formerly Global Editor-in-Chief at BigCommerce and Director of Marketing at MarketerHire, she’s a powerhouse in ecommerce content and SEO strategy. Tracey also founded Doris Sleep, an eco-friendly pillow brand, blending her ecommerce expertise with sustainability.
Jess Vice
A UX Architect, Customer Experience, and User Researcher, Jess is a Product Design Strategist at Berkadia and a mentor for Big Brother Big Sister Foundation Inc. Her Medium blog offers insights on user experience and self-care.
Catriona Shedd
Director of Product Design at InVision, Catriona has over 12 years of experience as a User Experience Designer. She previously worked for companies like Facebook and Prudential and writes about the impact of user experience on people, business, and the world on her blog, InspireUX.
Abi Jones
A UX Manager for Google Health in California, Abi has held design roles at MySpace, Ferrari, Samsung, and StubHub. She co-founded a startup within Area 120, Google’s internal incubator, and has given over 50 talks on interaction design, user research, and product management.
Paul Boag
A user experience consultant, author, and speaker, Paul helps not-for-profits like the EU Commission, UCAS, and Doctors Without Borders. He is also a podcaster, trainer, and coach. Listen to his informative podcast if you’re a designer, developer, website owner, or just a fan of the British accent.
Pat Flynn
Pat runs the online resource Smart Passive Income, offering podcasts and training courses. He authored Let Go and has spoken at events like New Media Expo. Check out his podcast for weekly interviews with industry experts and advice on building an online ecommerce business.
Tim Peter
Founder and President of Tim Peter & Associates, Tim has spoken at events like the HSMAI Travel Internet Marketing Strategy conference. He authored Engaging Online Travel Shoppers Through Integrated Marketing. Follow his Twitter for the latest trends in ecommerce and digital marketing.
Linda Bustos
Linda Bustos is the Director of Ecommerce Research at Elastic Path Software and former Editor-in-Chief of GetElastic.com. She is also the author of Ecommerce Illustrated. Keep an eye on her insights for the latest trends in ecommerce and marketing.
Sarah Caroll
Sarah is the founder of Grow Global and author of multiple books on scaling businesses internationally, including Grow Faster, Grow Global. She is a sought-after speaker on using digital channels to expand ecommerce operations globally.
Neil Patel
A New York Times bestselling author and co-founder of NP Digital, Neil is recognized as one of the top influencers in digital marketing. He’s made waves with his tools and resources, helping brands improve their SEO, conversion rates, and content marketing strategies.
Ben Marks
Ben, a Magento Evangelist, has more than a decade of experience in ecommerce development and open-source platforms. As an international speaker, he’s been instrumental in shaping the Magento ecosystem and community, making him an invaluable resource for developers and brands alike.
Austin Brawner
Austin is the CEO of Brand Growth Experts and co-host of the Ecommerce Influence podcast, where he and Andrew Foxwell share cutting-edge insights on marketing and ecommerce trends.
Felix Thea
Felix is a Senior Software Engineer at Intersection Co. and the host of the Shopify Masters podcast, where he discusses ecommerce strategies and marketing tips with successful Shopify entrepreneurs.
Bryan Eisenberg
Bryan is the co-founder of Buyer Legends and a New York Times bestselling author with several books on online marketing, conversion optimization, and customer experience. His talks and articles are loaded with actionable advice for improving conversion rates.
Aaron Orendorff
Aaron is the VP of Growth at FERMÀT, an ecommerce platform specializing in funnel optimization. He also serves as the Editor-in-Chief of the Operators Newsletter, providing insights from top ecommerce executives. Previously, Aaron was Editor-in-Chief at Shopify Plus and VP of Marketing at Common Thread Collective. His work has been featured in The New York Times, Forbes, and Mashable. Aaron is renowned for his expertise in content marketing and ecommerce strategies.
Gary Vaynerchuk
Gary is an investor, serial entrepreneur, and CEO of VaynerX and VaynerMedia. Known for his no-nonsense insights on social media and ecommerce, Gary’s influence continues to grow, particularly as he integrates new trends like NFTs into his marketing and ecommerce approach. His podcast, The GaryVee Audio Experience, offers practical advice and motivational content for ecommerce leaders.
Peep Laja
Founder of CXL and CXL Institute, Peep Laja is a key figure in online marketing and conversion optimization. His no-nonsense approach and training programs help businesses get real results from their marketing efforts.
Cory Lebson
Cory is a UX consultant, educator, and past president of the User Experience Professionals Association (UXPA). With over two decades in the industry, he brings deep knowledge of user experience and customer research.
Sean Frank
CEO of Ridge, Sean Frank has led the brand to nine-figure revenues with a focus on profitability and growth without external funding. Host of the 9Operators Podcast, he shares insights on scaling ecommerce, influencer marketing, and operational efficiency.
Angie Schottmuller
Angie is the founder of Interactive Artisan and a well-known optimization expert. She has been recognized as a top online marketing expert by Forbes and Entrepreneur. Her insights into optimization and content strategy are always backed by solid data.
Ryan BeMiller
Ryan, the founder of Shopping Signals, has over 20 years of experience in building and marketing websites. Currently a Digital Experience Web Manager, he’s known for sharing insights into web performance and ecommerce UX.
Alaa Hassan
Alaa Hassan is the Director of Digital Marketing at LinenChest.com and founder of eCommerce Training Academy. He’s actively involved in the retail and ecommerce community and is a member of the Retail Advisory Board at eTail Canada.
Kristi Hines
Kristi is a seasoned content marketer, blogger, and ghostwriter who has collaborated with brands like American Express and Social Media Examiner. With a knack for SEO and high-quality content, Kristi’s insights are invaluable for brands looking to scale their content marketing efforts.
Matthew Barby
Matthew, Director of Acquisition at HubSpot, is also a co-founder of Traffic Think Tank. His expertise spans SEO, content strategy, and digital marketing, making him a go-to source for brands looking to improve their online visibility.
Chris Brogan
Chris is a New York Times bestselling author and social media consultant. Named one of Forbes’ Must-Follow Marketing Minds, he offers actionable advice on social media strategy and customer engagement.
Jay Baer
Jay is a Hall of Fame speaker and New York Times bestselling author known for his work on customer experience and marketing innovation. He also hosts the Social Pros podcast, where he interviews top social media practitioners.
Mari Smith
Mari is widely regarded as a top Facebook Marketing Expert and a social media thought leader. Her focus on Facebook trends and community engagement is crucial for brands leveraging social platforms.
Rebekah Radice
An entrepreneur and international speaker, Rebekah is the creator of PREP Performance and The Authority Matrix. She also hosts the Brand Authority podcast and is known for her strategies in brand growth and social media.
Kim Garst
Kim is an international best-selling author and co-founder of Boom! Social. Recognized as a top social media influencer, she shares powerful advice on using social media for business growth.
Ian Cleary
Founder of Razor Social and co-founder of the Content Marketing Mastery conference, Ian is known for his expertise in content marketing tools and tech trends.
Roger Dooley
Roger is the author of Brainfluence and a leading expert in neuromarketing and behavioral science. His insights help brands understand consumer psychology and optimize for conversion.
Graham Charlton
Graham, Editor-in-Chief at Salescycle, creates content focused on ecommerce and behavioral marketing. His work provides valuable insights for brands looking to understand and influence customer behavior.
Sophia Alj
As the CEO of Chari, Sophia Alj has been instrumental in revolutionizing ecommerce access for unbanked corner shops across Africa. Her leadership has transformed Chari into a vital platform that supports small businesses with financial and operational resources, reshaping the African ecommerce landscape.
More Ways to Level Up Your Ecomm Know-How
We've compiled other great resources for ecommerce operators, such as:
- A ton of amazing ecommerce communities for connecting with peers and industry professionals.
- The best ecommerce courses for SEO tips, Amazon FBA education, dropshipping, retail management, online merchandising, and general ecommerce knowledge.
- All the ecommerce conferences you could ever hope to add to your travel calendar.
- The top ecommerce newsletters for staying informed (plus great PPC-specific newsletters).
Any Ecommerce Experts Missing From The List?
Look, we tried our best, but there are so many great ecommerce experts that we can learn from out there. If I failed, take it as a sign that I'm a human. Appreciate me for my human-ness, flaws and dad jokes and all.
The robots haven't taken over just yet.
If I missed someone, or if I'm totally off-base with some that I've picked, let me know. I'm happy to adjust to get people to the right experts.
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