Email marketing is supposed to be a goldmine for ecommerce, but if you’re honest, does yours feel more like a dumpster fire?
Here’s the problem:
- Your emails get ignored because your subject lines scream “delete me.”
- Segmentation sounds fancy, but your ‘strategy’ is basically one giant list.
- The only clicks you’re driving are the ones to ‘unsubscribe.’
It’s frustrating, right? You’re pouring time into email campaigns that flop, and meanwhile, other stores are cashing in because they’ve figured out the secret sauce.
The source of this sauce? Ecommerce email marketing courses.
These courses will teach you how to stop guessing and start sending emails that make people open, click, and buy. Let’s break down the best ones so you can start turning your inbox into a revenue machine.
The Best Ecommerce Email Marketing Courses, a Shortlist
We're not going to force you to scroll without knowing what's coming. Here are our picks so you know what's beyond the scroll.
- Think Outside the Inbox: Email Marketing (Google)
- Email Marketing Strategies for Ecommerce (Shopify Academy)
- MailChimp Email Marketing Masterclass for Ecommerce (Udemy)
- Email Marketing Course (HubSpot Academy)
- Email Marketing for E-Commerce: Tips and Tools to Increase Sales (Mailchimp)
- Email & SMS Marketing for Ecommerce (CXL)
- Klaviyo Email Marketing For Ecommerce - 30-50% More Revenue! (Udemy)
- Email Marketing for E-Commerce in 2024! Increase Sales & Nurture Customers (Klaviyo)
- Certification: Ecommerce Marketing Mastery (DigitalMarketer)
- The Email Marketing Masterclass (Kristi Soomer)
- Boost your Marketing Skills: Fundamentals of Mailchimp (Simplilearn)
- Create Highly Converting Sales Emails for Ecommerce Email Marketing (Skillshare)
- Unleash Revenue: 12-Week Email Accelerator (MI Academy)
Find more details about each course below.
The 13 Best Ecommerce Email Marketing Courses to Jazz Up Your CTR
For each of these top courses, we'll tell you a little about it then get straight into the details of the thing—how much, who it's for, where it happens, what gets covered, etc.
You likely won't be taking all these email marketing courses, so pore through the details to find the fit for you.
1. Think Outside the Inbox: Email Marketing (Google)

Let’s be real—this course isn’t built just for ecommerce, but it’s a rock-solid starting point if you’re new to email marketing.
It covers the basics: what email marketing is, how it fits into a larger digital strategy, and how to create campaigns that actually work. You’ll get step-by-step guidance on crafting engaging content, running your campaigns, and tracking performance.
Perfect if you’re just getting started and want a clear, beginner-friendly intro to email marketing that’ll level up your skills.
- Who It’s For: Beginners interested in digital marketing and ecommerce
- Topics Covered:
- Email marketing integration in digital strategies
- Writing effective email content
- Executing and optimizing email campaigns
- Analyzing and presenting campaign results
- Tools like HubSpot and Mailchimp
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 24 hours
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
2. Email Marketing Strategies for Ecommerce (Shopify Academy)

Shopify knows ecommerce better than almost anyone, and this course brings that authority straight to your inbox.
Designed specifically for ecommerce brands, it dives into content and email marketing strategies that drive sales and keep customers coming back.
You’ll learn advanced email techniques like list-building, automation, and crafting campaigns that actually convert.
Whether you're looking to boost customer engagement or fine-tune your email game for better results, this course is a must for anyone serious about ecommerce success.
- Who It’s For: Ecommerce business owners and marketers
- Topics Covered:
- Automated email campaigns
- Building an engaged email list
- Strategies for email marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 20 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Shopify Academy
3. MailChimp Email Marketing Masterclass for Ecommerce (Udemy)

If you’re using platforms like Shopify or WooCommerce, this course is a game-changer for learning how to leverage Mailchimp for ecommerce.
It’s all about using Mailchimp’s tools to their full potential—think automations that save time, email designs that grab attention, and campaigns that drive real sales.
Perfect for pros ready to boost online revenue, this course focuses on practical strategies to improve your website performance and turn your email list into a revenue powerhouse.
- Who It’s For: Entrepreneurs and marketers looking to improve their online sales using MailChimp
- Topics Covered:
- Maximizing email deliverability
- Domain authentication
- Email automation
- Email content and design
- Audience segmentation
- Integration with Shopify and WooCommerce
- Campaign performance analysis
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $29.99
- Take The Course: Udemy
Why reinvent the wheel? These ecommerce email marketing examples are packed with proven tactics to boost engagement.
4. Email Marketing Course (HubSpot Academy)

Okay, so it’s not ecommerce-specific, but HubSpot’s free certification program is still a goldmine for leveling up your email marketing skills.
This self-paced course walks you through the fundamentals—like using marketing tools, personalization, automation, and crafting content that connects. Plus, you’ll learn how to track metrics so you know what’s working (and what’s not).
Whether you’re new to email or just need a refresh, this course is a great way to sharpen your skills and apply them to your ecommerce game.
- Who It’s For: Individuals and small business owners
- Topics Covered:
- Personalization
- Automation
- Content creation
- Metrics analysis
- A/B testing
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 hours and 54 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
5. Email Marketing for E-Commerce: Tips and Tools to Increase Sales (Mailchimp)

Short on time but big on ambition? This quick, 25-minute course is packed with tactical email marketing strategies designed specifically for ecommerce brands.
Perfect for busy learners and pros who want actionable insights, it dives straight into tips and tools to elevate your campaigns and drive more sales—fast.
If you’re looking for a no-fluff, high-impact way to up your email game, this one’s for you.
- Who It’s For: Ecommerce professionals looking to improve their email marketing strategy
- Topics Covered:
- Tools for effective email marketing
- Tips for increasing sales through emails
- Best practices for ecommerce email campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 26 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: 7-day free trial
- Take The Course: Skillshare
6. Email & SMS Marketing for Ecommerce (CXL)

CXL is a heavyweight in the marketing world, and this course brings their expertise to ecommerce email and SMS marketing.
Tailored for pros who want to boost revenue (and maybe even become a marketing guru), it covers everything from revenue attribution to automating the customer journey.
The interactive format keeps you engaged while teaching you the strategies and tools you need to drive serious sales growth. If you’re ready to learn from the best, this course is a must.
- Who It’s For: Ecommerce founders and CEOs seeking growth independent of advertising platforms
- Topics Covered:
- Email marketing fundamentals
- Revenue attribution
- List growth strategies
- Customer journey automation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 31 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Annual plan: $100 per month
- Quarterly plan: $177 per month
- Monthly plan: $289 per month
- Take The Course: SkillUpgrade
7. Klaviyo Email Marketing For Ecommerce - 30-50% More Revenue! (Udemy)

If you’re running an ecommerce store and not using Klaviyo yet, this course is your sign to get started.
It’s all about mastering email marketing strategies tailored to ecommerce, with a focus on boosting revenue and engagement. You’ll learn how to optimize your campaigns for better results, from targeting the right audience to crafting emails that convert.
Whether you’re new to Klaviyo or looking to refine your skills, this course is a perfect fit.
- Who It’s For: Ecommerce store owners and marketers seeking to enhance their email marketing strategy
- Topics Covered:
- Email segmentation strategies
- Personalization of email content
- Setting up Klaviyo email flows and campaigns
- Automating marketing workflows
- Analyzing and optimizing campaign performance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 hours
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $79.99
- Take The Course: Udemy
Stop guessing what works—learn from proven ecommerce email marketing case studies and see how brands are crushing it.
8. Email Marketing for E-Commerce in 2024! Increase Sales & Nurture Customers (Klaviyo)

This free course is a fantastic intro to email marketing with Klaviyo, built specifically for ecommerce brands.
Perfect for professionals who want to boost customer engagement and revenue, it covers the basics while diving into the power of automated email flows.
You’ll learn how to create campaigns that run on autopilot and deliver results, making it a no-brainer for anyone looking to optimize their marketing game without breaking the bank.
- Who It’s For: Ideal for ecommerce brands looking to maximize revenue through strategic email marketing
- Topics Covered:
- Fundamentals of email marketing automation
- Enhancing marketing efforts with email campaigns and retargeting
- Optimizing strategies with data-driven personalization
- Developing loyalty programs and experiential email flows
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 6 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Skillshare
9. Certification: Ecommerce Marketing Mastery (DigitalMarketer)

This course is all about scaling your ecommerce business and turning your email list into a growth engine.
From building your subscriber base to boosting open rates and recovering those frustrating abandoned carts, it’s packed with actionable strategies.
Perfect for marketers ready to level up, you’ll learn how to grow your online presence, drive traffic, and optimize conversions to keep the sales rolling in. If growth is your goal, this course has the tools to make it happen.
- Who It’s For: Marketers looking to scale ecommerce businesses
- Topics Covered:
- Product validation
- Sales positioning
- Product page optimization
- Email marketing
- Paid advertising strategies
- Ecommerce Tree of Life framework
- Online, In-Person, or Both?: Online
- Exam Required?: Yes
- Eligibility Requirements: None
- Price: $495
- Take The Course: DigitalMarketer
10. The Email Marketing Masterclass (Kristi Soomer)

Kristi Soomer, the conscious ecommerce coach, brings her expertise to this course, offering email marketing strategies tailored for ecommerce and Shopify store owners.
Ideal for anyone ready to take their marketing to the next level, this course includes video training, plug-and-play templates, and recordings of live coaching sessions.
It’s a comprehensive resource designed to help you build effective email campaigns while staying aligned with a thoughtful, customer-first approach.
- Who It’s For: Ecommerce and Shopify store owners
- Topics Covered:
- Email marketing strategies
- Campaign automation
- Audience segmentation
- Performance analytics
- Conversion optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours of Instruction: 3 to 5 hours per week
- Eligibility Requirements: None
- Price: CA$897
- Take The Course: Teachable
11. Boost your Marketing Skills: Fundamentals of Mailchimp (Simplilearn)

This beginner-friendly course is all about mastering the basics of email marketing with Mailchimp.
While it’s not exclusively for ecommerce, it’s perfect for anyone looking to sharpen their skills. You’ll get hands-on with practical demonstrations, learning about different email types, how to create and manage lists, and how to use analytics to improve performance.
If you’re just starting out, this course is a great way to get comfortable with one of the most popular email platforms out there.
- Who It’s For: Beginners interested in digital marketing
- Topics Covered:
- Introduction to email marketing
- Types and applications of email marketing
- Mailchimp demonstration
- Email list creation
- Analytics in email marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Simplilearn
12. Create Highly Converting Sales Emails for eCommerce Email Marketing (Skillshare)

This course is all about writing sales emails that actually sell, tailored specifically for ecommerce brands.
Perfect for professionals looking to boost conversions, it dives into techniques for crafting persuasive emails that grab attention and drive action.
You’ll also pick up strategies to refine your overall email marketing approach, making your campaigns more effective from start to finish. If better conversions are your goal, this course is a no-brainer.
- Who It’s For: Ecommerce business owners and marketers looking to improve their email marketing strategies
- Topics Covered:
- Crafting sales emails
- Increasing email conversion rates
- Email marketing strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 42 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Skillshare
13. Unleash Revenue: 12-Week Email Accelerator (MI Academy)

This program is your ticket to mastering email copy that drives revenue for ecommerce brands.
With a strong focus on copywriting techniques and strategy optimization, it’s perfect for professionals ready to take their email marketing to the next level.
You’ll get personalized training and coaching that zeroes in on effective communication and delivers measurable results. If you’re serious about transforming your email campaigns and boosting your bottom line, this course is a must-try.
- Who It’s For: Ecommerce founders and marketers aiming to boost their email marketing revenue
- Topics Covered:
- Customer journey personalization
- Subscriber list growth
- Email automation
- Customer engagement and retention
- Segmentation and personalization
- Performance tracking and data optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 90 days
- How Many Hours of Instruction: 1 hour per day
- Eligibility Requirements: None
- Take The Course: MI Academy
Don’t just do marketing—master it. Here’s a list of the best ecommerce marketing certifications to make it happen.
Let’s Make Your Inbox a Money Machine
You’ve got the products. You’ve got the ambition. Now it’s time to level up your email game and turn your list into a serious revenue driver.
Whether you’re just dipping your toes into email marketing or ready to master advanced strategies, these ecommerce email marketing courses are packed with the tools, tips, and tactics you need.
No more guessing. No more “spray and pray” emails. Just clear, actionable strategies to help you build your list, craft killer campaigns, and boost your bottom line.
Pick a course, jump in, and start making your inbox work as hard as you do. Let’s get those sales rolling!
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