This article will help you quickly compare the best ecommerce email marketing software available on the market today.
Whether we are talking about established multinationals or startups, email marketing is an extremely effective marketing strategy. It makes it easy to communicate with both existing and potential customers, and ensures that you turn the former into repeat buyers and the latter into new customers.
However, for business owners, attempting to send out many emails to a contact list or email subscribers by hand is almost impossible. When retailers and online stores send emails by hand, they don’t have email automation features or possibilities for message customization at scale.
Within this context, there has been a proliferation of software that assists anyone with an ecommerce store or any other type of ecommerce business to distribute unlimited emails, including email newsletters.
Whether you are looking for new subscribers, or you have a massive list of contacts, there is no shortage of software on the market. Here’s a list of the best eCommerce email marketing software for 2021.
Here are some of the questions that people often ask about ecommerce email marketing software and its possibilities for online businesses, as well as issues like cart abandonment and users opting to unsubscribe from email lists.
What is Ecommerce Email Marketing Software?
Ecommerce marketing denotes the process through which online stores drive traffic to their online businesses and convert this traffic into paying customers. To do this, ecommerce stores need to communicate with each customer in a way that feels as if you are talking to them alone.
Marketers attempting to create personalized emails for even the smallest email list will discover that it is almost impossible to do this without an automated system with functionalities such as ready made templates and drag-and-drop features.
Your email marketing campaigns need to speak to the needs of the customer. Ecommerce email marketing software is a tool that helps you accomplish this goal. It helps you collect the information you need about each customer to segment your customer base.
At a basic level, an email marketing solution helps users grow and communicate with their subscribers. The core features provided by email marketing services and software include:
Auto-responders and schedulers
Reporting and analytics
The more advanced options feature customer segmentation, among other marketing automation solutions.
Why is Ecommerce Email Marketing Software Useful for Ecommerce Teams?
Both small businesses and large corporations have product news they need to share with their customers regularly. They need constant contact with both existing and prospective customers. Email marketing is also used to provide customers with relevant updates and information, offer promotional services such as upselling, educating users on using the ecommerce platform, and providing answers to some FAQs.
Ecommerce email marketing software is also an excellent tool for post-purchase follow-up and serves as a reminder of abandoned carts for users.
What Should Ecommerce Teams Look for in an Email Marketing Tool?
Email marketing tools should make the process of communicating with prospective and existing customers as easy and as efficient as possible. Therefore automation is an essential feature because it allows you to send out drip emails with ease.
Thus, it is vital to have a tool that allows personalization right from the email subject line. Customization is also important for targeted campaigns.
For personalization and customization to be possible, the ecommerce email marketing software should capture important information about customers and their behavior on the ecommerce website. Software should have the ability to capture and analyze data.
How Do You Know If You Need Ecommerce Email Marketing Software?
If you have an ecommerce business and need to communicate with your customers and subscribers, you need ecommerce email marketing software.
Automated email management systems can help turn every potential customer into a paying customer as well as ensure that every customer who has purchased from your ecommerce platform keeps coming back.
Suppose you need to market and manage your business, from inquiry to delivery of product or service to customer follow-up. Ecommerce email marketing software is necessary to sustain this workflow.
Here are the comparison criteria I used when selecting the best email marketing software. However, choosing an email marketing platform will depend on your specific needs.
1. User Interface (UI): Is it clean and attractive?
2. Usability and Reliability: Consider ease of use. Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
3. Integrations: Is it easy to connect with other tools? Any pre-built integrations with digital marketing tools, or ecommerce tools like Shopify, BigCommerce, WooCommerce, and others? Can you integrate the software with your WordPress website?
4. Automation: Does the software improve efficiency through email marketing automation?
5. Personalization: Improved customer relations management (CRM) depends on the ability to personalize communication. Does the software make it possible to deliver personalized email campaigns? How easily can the email templates be customized?
6. Data Management and Analytics: Will the software assist you in managing and analyzing data?
7. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
Ecommerce Email Marketing Software Key Features
Here are some key features you need to look out for when comparing email marketing tools:
Consolidated Customer Relations: A Customer Relationship Management System (CRM) allows customers to have individual accounts to check their activity history. It also enables Customer Relation Managers to use customer information to upsell, cross-sell, and provide customer support.
Integration with Ecommerce Websites: Ecommerce email software can be directly integrated with ecommerce websites. This integration helps with managing retail operations: advertising, sales, content management, order fulfillment, and finance.
Website Builder: Ecommerce software can help users build an ecommerce website to integrate with their email marketing campaigns.
Central Database: All information needed by email marketers must be stored and accessed from a central location. This information may include product information, accounting transactions, product listing, browsing histories, payment and shipping statuses, and customer data.
Reporting: Good email marketing software should allow you to pull reports indicating how your campaigns are doing and see insights in real-time.
Security: Secure software will protect client information, so look out for PCI and SSL certificates when looking for suitable ecommerce software to ensure that your customer email addresses and other details do not end up in the wrong hands.
Social Media: Giving customers the ability to share products they purchased — or wish to purchase — directly on their favorite social media timeline from your ecommerce website, is crucial. Ensure that your ecommerce email marketing software is linked to your social media activities.
Automation and Trigger: Sending personalized emails to users based on their transactions or the stage of the buying journey is a feature to look out for. It uses customer activity history data — browsing patterns and audience segment — to help determine user buying steps and the email customers receive at each stage automatically.
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Overview of the 7 Best Ecommerce Email Marketing Software
I have compiled the seven best ecommerce email marketing software you can choose from:
1. Klaviyo – Best integration reporting and segmentation email marketing software
Klaviyo prides itself on its integrations, reporting, and customer segmentation. According to the developers of this software, it “helps growth-focused brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing.”
Easy to use and intuitive drag-and-drop functionality
Analytics tools to monitor campaign effectiveness
Excellent segmentation and customization capabilities
2. Omnisend – Best ecommerce email marketing software for beginners
Omnisend easily integrates with powerful ecommerce software and offers features such as automation, segmentation that provides adequate data for targeting specific users for a campaign, active subscriber growth with pop-up forms, channel selection, and reporting.
Cheaper when compared to tools like MailChimp and Klaviyo
Easy automation set up
Provides follow-up campaigns and newsletter campaigns
3. MailChimp – The best all-in-one eCommerce email marketing software
MailChimp delivers features that have come to define the email marketing software space. These features include segmentation, CRM, behavioral targeting, customer journey, marketing automation, transactional/trigger-based email, reports, A/B testing, surveys, and recommendations.
Great free plan that has a CRM
Comes with a broad range of tools, including geo-tracking
Excellent integrations, including Google Analytics
High subscription fees
Automation capabilities lacking compared to other options
Steep learning curve for the interface and navigation
4. Oracle Bronto – Best eCommerce email marketing software for flexibility
Oracle Bronto offers integrations, automation, segmentation, and messaging personalization. It doesn’t integrate with many ecommerce platforms, but it can be integrated into CRMs. It uses multiple channels (email, social media, and SMS) and includes customer segmentation features.
Great integration with Magento
A/B testing capabilities
Excellent support team available 24/7
No freemium plan or trial periods
Expensive when compared to other options on this list
No ability to track specific data like segment growth
5. HubSpot – Best eCommerce email marketing software for CRM
HubSpot comes with email marketing, forms, landing pages, contact management, live chat, integration with social media, and analytics on traffic and conversion. It offers adaptive testing, blogging, automation, follow-up emails, retargeting campaigns, custom reporting, and landing page reporting.
6. Salesforce – Best eCommerce email marketing software for automation
Salesforce is possibly the easiest ecommerce email marketing software to use, even for beginners. It integrates well with CRM software, and offers flexibility for users by providing in-depth customization that is scalable to business growth.
7. Sendinblue – Best eCommerce email marketing software for tracking the entire customer journey
Sendinblue offers email and SMS marketing, CRM, marketing automation, segmentation, and Facebook ads retargeting. It promises an “impressive range of automation, wealth of auto-responders, and transactional email features.”
Great automation capabilities
Built-in SMS marketing capabilities
Competitive pricing when compared to other options on this list
Complicated initial account set-up
Support can be slow sometimes
Poor deliverability — emails marked as spam without their paid dedicated IP
Need expert help finding the right Email Marketing Software?
We’ve partnered with the software comparison portal Crozdesk.com to help you find the right solution. Crozdesk’s Email Marketing Software advisors can give you independent advice and shortlist software products that best fit your specific needs. Our partnership gives you free access to their tailored software selection advice and community negotiated discounts, taking the hassle out of the research process.
It takes just a minute to submit your requirements and they will give you a call at no cost or commitment. You’ll get custom product shortlists covering the top solutions that best fit your specific needs from their team of software experts (via phone or email) and they can even connect you to your choice of the selected vendors. To get started, please submit the form below:
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