Smartphones now make up 51.6% of the global mobile phone market, with about a quarter of the global population now owning at least one mobile device. And mobile commerce is following the same trajectory, with 22% of web traffic and 18% of M-commerce sales now delivered through mobile devices. It means that current and prospective visitors are more likely than ever to view your site on a mobile device. If you don’t have a mobile version of your website, you might be loosing more than you thought. By developing a mobile site that enables you to deliver a seamless experience across any device, you’ll be more likely to increase more customer, longer visits and more conversions.
If you’re a Magento store owner without a Magento mobile site, it may be time to rethink your strategy. Just spend some minutes to continue reading and take these reasons into your consideration
#1. Google Will Punish You If You Don’t Have A Mobile-Friendly Site
That’s right…Google is trying to put mobile users first. Google announced that starting April 21st they will be officially considering the mobile friendliness of a website as an integral part of their ranking algorithm for mobile search results. In order to avoid your Magento website being penalized by search engines, you can have a website that’s optimized for people using their desktop computers and a separate mobile site for people using mobile devices.
#2. 71% expect websites to load quickly on mobile 43% said they wont return to a slow website on mobile
Even though most websites are responsive and designed to load quickly whatever devices user access, mobile sites are designed specifically with phones and tablets in mind. Nobody obviously wants to waiting to browse a desktop website on their smartphone or tablet, mobile websites are specifically designed for handheld devices. A faster loading site means that its less likely your visitors will “click away” in areas with less than perfect reception. It also means that visitors have an easier time finding the information they are looking for quickly, which increases the chance that they will make an appointment. A slow website can kill you! Your Magento site needs to adapt to the slower speed of a mobile device given bandwidth and internet considerations.
#3. 74%of consumers use their mobile phone to help them while shopping, with 79% making a purchase as a result.
Visitors access your website via their phone for a specific purpose – usually to find a quick phone number, hours or locations quickly. 95 percent of smartphone users have used their phone to look up local information.After doing so, 61 percent called. And 59 percent visited. When asked why they would scan a QR code, 87 percent of smartphone users said it was to access a coupon, discount or deal. 42 percent of tablet users admit to using their tablet at the same time they’re also watching t.v. That means you will lose potential customers without mobile site with such awesome features for mobile user experience.
#4. Without Magento mobile site, you may be left behind
The number of mobile sites is growing so rapidly, your competitors may create one anytime to catch your mobile customers. Staying ahead of the competition is yet another benefit of Magento mobile site that you shouldn’t miss.
In a nutshell, without a mobile site, Google will start to block your website from searches done from smartphones, you risk losing visitors with a cluttered and off-putting site, with an inability to access information. If you don’t have a Magento mobile version of your website, you might be losing more than you though.