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Whether you work for an up-and-coming startup or an established corporation, you have to ask yourself if you know who... Read More
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Towards the end of 2004, the Editor in Chief of Wired Magazine, Chris Anderson, published an article entitled The Long Tail.... Read More
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Creating a solid omnichannel marketing strategy is essential. Ecommerce is booming and marketers are working hard to provide users with... Read More
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Conversion rate optimization (CRO) is prominent in the world of ecommerce and a critical measure for those working in the... Read More
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SMART requirements are an acronym for “specific, measurable, attainable (achievable/actionable/appropriate), realistic, time-bound (timely, traceable)”. The principal advantage of SMART objectives... Read More
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The holiday season is just around the corner, and if you’re hoping to exceed your sales goals, you’ve come to... Read More
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In case you are new to the universe of ecommerce or digital marketing in general, you’ve likely heard about search engine optimization... Read More
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Success in the world of fashion eCommerce can be elusive. Competition is fierce and the bottom line is often defined... Read More
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