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10 Best Ecommerce Marketplace Platforms For Online Selling In 2022

Ecommerce is big business—and growing fast! Online retail sales now amount to 4.9 Trillion U.S dollars worldwide and these numbers are forecast to grow by over 50% within the next four years. So if you’re looking to get a piece of the action, there’s still a lot of opportunity available. 

Ecommerce marketplace platform software can help you turn the opportunity into profit. In this article, I’ll review the best software applications in this niche to save you the headache of endless research. You can take a shortcut and discover the top picks right here. 

Ecommerce Marketplace Platforms Shortlist

Here’s the list of the top ecommerce marketplace tools that I’ll cover in this article.

  1. Paragon Commerce
  2. Pepperi
  3. BigCommerce
  4. WCFM Marketplace
  5. Nautical Commerce
  6. Ultra Commerce
  7. Mirakl
  8. Spryker
  9. VTEX
  10. Aleran Connected Commerce

Comparison Criteria

What do I look for when I select the best ecommerce marketplace system? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): I look for tools that employees at all levels will find easy to navigate.
  2. Usability: I expect to see ecommerce marketplace software with a feature layout that’s well considered.
  3. Integrations: I’m seeking tools that integrate easily with the tools that online sellers regularly use.
  4. Value for Pricing: I look for ecommerce marketplace platforms that offer more bang for your buck.

Ecommerce Marketplace Key Features

  1. User-friendly seller portal: Making the experience of building catalogs, inserting products, and organizing orders as easy as possible.
  2. Order management system: Helping sellers keep track of orders, regardless of the sales channel.
  3. Intelligent search: Advanced features to help buyers find products they may wish to buy.
  4. Customization: Allowing sellers to customize layouts to highlight their branding.
  5. Content management system: CMS built into the platform to help sellers communicate key marketing messages.
  6. Product pages: The system should include well-designed product pages that help buyers understand the product and its features.
  7. Product recommendations: Recommending related products to cross-sell and increase overall sales.
  8. Ratings & reviews: Generating social proof through robust options for user-generated content.
  9. Multiple payment options: Payment gateway choices, giving buyers the option to pay using the method that suits them best.

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Overviews Of The 10 Best Ecommerce Marketplace Platforms

Here’s a brief description of each ecommerce marketplace solution with some noteworthy features and screenshots to give a snapshot of the user interface.

1. Paragon – Best for people-driven commerce

paragon ecommerce marketplace platform screenshot
Paragon gives shoppers multiple easy payment options, including expedited services like Apple Pay and PayPal connections. 

Paragon is a SaaS commerce platform for companies that work with direct sellers, affiliates, influencers, distributors, and ambassadors. The software offers seller tools, a flexible commission engine, and compelling incentive features. 

This platform can be configured to meet your specific needs. Partners get the tools they need, from simple sign-up to a mobile-first web office. 

Paragon provides for advanced product types and is able to handle returns, refunds, and exchanges. Easy-to-use admin tools help you manage customers and sellers effectively. 

This tool integrates with business tools such as ShipStation, SendGrid, and Twilio. 

Paragon offers customized pricing on request. 

2. Pepperi – Best for consolidating omnichannel sales on a single platform

pepperi ecommerce marketplace platform screenshot
Pepperi lets you build and customize your product catalog, including programing smart recommendations for shoppers.

Pepperi is a cloud-based platform that unifies B2B ecommerce, sales force automation, and trade promotions to increase sales and margins. Core features include sales automation, retail merchandising, mobile CR, order management, and route accounting. 

Pepperi consolidates omnichannel sales on a single platform and helps companies manage trade promotions across all sales channels. As a single-platform solution, it helps companies manage sales processes, order taking, ecommerce, and the management of customer information. 

Admins can customize workflows, business rules, forms, and the dashboard to suit specific requirements. The platform also supports ecommerce business owners by handling catalog listings, debt, price lists, discounts, and sales performance. 

This tool integrates with many different business tools, including Microsoft Dynamics, Oracle, Salesforce, and Sage. 

Pepperi offers customized pricing on request. 

3. BigCommerce – API-driven open B2C and B2B ecommerce solution

bigcommerce ecommerce marketplace platform screenshot
BigCommerce lets you design your storefront using free or paid website templates.

BigCommerce is a headless, multichannel ecommerce marketplace platform for B2B or B2C business models. BigCommerce lets you design your own online storefront with easy drag-and-drop tools, including a page builder visual editor, theme customization, and checkout customization.

BigCommerce has built-in tools to handle common online seller needs, like coupon and discount code generation, custom product recommendations, and faceted search (custom field support for refined searching). They offer a variety of digital wallet connections like Apple Pay, Amazon Pay, and PayPal One Touch. 

BigCommerce integrates with tools such as WordPress, Mailchimp, Quickbooks, ShipStation, Yotpo, Google Shopping, Justuno, ShipperHQ, and others. Their Open APIs and SDKs mean you can connect to almost anything with the right technical know-how. 

BigCommerce offers customized pricing on request. You can request a free demo. 

4. WCFM Marketplace – multi-vendor marketplace plugin for WordPress with commission types

wcfm marketplace ecommerce marketplace platform screenshot
WCFM tracks all order information and lets you export it to print, PDF, Excel, or CSV.

WCFM Marketplace is a feature-rich multi-vendor marketplace plugin for WordPress. It leverages the power of WooCommerce to offer a full range of ecommerce features. Features include coupon management, product import/export, support tickets, and membership subscriptions. 

WCFM Marketplace handles invoices and shipping labels to make order fulfillment easier. You can also set commission rules and payout options for digital sales reps or secondary vendors that sell through your platform. 

This tool integrates with ecommerce tools such as WooCommerce, Elementor, Foo Event, and WPML. 

The Core WCFM plug is free. Add-ons can be purchased to increase functionality. 

5. Nautical Commerce – Best for an on-demand multi-vendor marketplace platform

nautical commerce ecommerce marketplace platform screenshot
Nautical Commerce offers a simple onboarding experience.

Nautical Commerce is a modern platform designed specifically for multi-vendor ecommerce. The native self-service tools make it easy for vendors to sign up, while the API helps with importing products from existing catalogs.

The software equips you with content management tools to facilitate catalog and inventory control. Automated record-keeping tools assist experts in organizing and storing operational data. The reporting and analysis tools give real-time visibility into process flows to drive better decision-making. Nautical Commerce also provides visibility into market trends in your niche.

Nautical Commerce integrates with ecommerce platforms such as Shopify and ShipStation.

Nautical Commerce offers customized pricing on request.

6. Ultra Commerce – Best for an agile ecommerce solution

ultra commerce ecommerce marketplace platform screenshot
Ultra Commerce tracks important ecommerce data like sales volume and average order value.

Ultra Commerce is a headless, agile ecommerce platform for everything from B2B manufacturers to D2C and retail, food, and beverage. Features include support for subscription commerce, selling tools, analytics, and automation. 

Ultra Commerce creates an entire ecommerce ecosystem, covering everything from search to shipping. The software integrates with back-office, accounting, and pricing systems to provide a complete shop-to-ship solution. 

Ultra Commerce supports headless commerce, meaning that you can create an aesthetically pleasing storefront experience without encumbering the backend mechanics of ecommerce management. Technical features include full-coverage APIs, accessible development environments, and starter kits. 

Ultra Commerce integrates with business applications such as Authorize.net, Click & Buy, and Google. 

Ultra Commerce provides customized pricing on request. 

7. Mirakl – Best for enterprise-level ecommerce marketplaces

mirakl ecommerce marketplace platform screenshot
Mirakl powers the marketplaces of many leading brands like H&M Home and Bed, Bath, & Beyond.

Mirakl is an ecommerce marketplace platform designed to help enterprises scale rapidly. Businesses can invite sellers into the shop ecosystem using self-service tools, including tailored onboarding flows. They can also define advanced payment workflows and set up granular commission grids. 

Sellers follow an intuitive wizard to map their products to catalogs, leveraging various integration methods according to their needs. They can access their own command center to manage KPIs and fulfill orders. 

Mirakl offers enterprise-grade security so that large organizations know their data is secure. 

Mirakl integrates with major business applications such as SAP, Salesforce, and Stripe. 

Mirakl offers customized pricing on request. 

8. Spryker – Best for a headless, cloud marketplace platform

spryker ecommerce marketplace platform screenshot
Spryker helps you create fully-fledged ecommerce marketplaces.

Spryker is an ecommerce software platform designed for managing B2B, B2C, and other digital marketplaces across multiple interfaces, devices, and customer touchpoints. Thanks to the white-labeling capabilities, organizations can create personalized online store designs to handle products, stocks, or catalogs. 

The software includes a content management system featuring templates with predefined slots. These allow sellers to easily update product SKUs, product category IDs, page titles, and ecommerce website elements. Additional features include split delivery, GDPR compliance, and configurable modules. Sellers can also leverage wishlists, ratings, and discount tools. 

Various reporting and analytics options give managers insights into customer emails, revenue, product performance, and other metrics.

Spryker integrates with business applications such as PayPal, LiveChat, and TrustPilot. 

Spryker offers customized pricing on request. 

9. VTEX – Best for B2C digital ecommerce

vtex ecommerce marketplace platform screenshot
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VTEX provides full support for B2C ecommerce.

VTEX is a cloud-based ecommerce solution that helps businesses manage online stores and multi-channel digital commerce. This multi-vendor platform offers a white-labeling option, so sellers can create their own custom web pages, banners, and landing pages. 

VTEX  allows sellers to manage SEO for any product listing using metatags, custom URLs, canonical tags, and 301 redirects. Other features include promotions management, web analytics, and customer communication management. 

Sellers can connect all their stores and warehouses, orchestrating all orders from every channel in one place. They can also generate additional sales using live shopping and conversational commerce.

VTEX integrates with popular business systems such as Google Analytics. 

VTEX offers customized pricing on request. 

10. Aleran Connected Commerce – Best for a plug-and-play ecommerce system

aleran connected commerce ecommerce marketplace platform screenshot
Aleran provides multiple selling tools to give sellers an edge in their market.

Aleran is a B2B ecommerce platform tool. Using this platform, you can manage all channels and revenue sources from a single dashboard. 

Features include sales order management, commission structuring, and task automation. You can add new selling channels, key accounts, and channel partners to capture more revenue and scale. 

Aleran supports headless commerce, providing a full set of endpoints to attach to any front-end experience. The front-end may be mobile, social, IoT, marketplace or a custom development. 

Aleran  provides native integrations with many ERP, CRM, WMS, and 3PL services. 

Aleran offers customized pricing on request. 

Other Ecommerce Marketplace Systems

Here are a few more that didn’t make the top list.

  1. Skynamo – Best for wholesale ecommerce operations
  2. Movista – Connects retailers, brands, service providers, and distributors
  3. CS-Cart Multi-Vendor – Best for starting a multi-vendor ecommerce marketplace fast
  4. Sellacious – Best for optimized ecommerce storefronts
  5. Web-Cart – Customizable ecommerce marketplace solution
  6. Yo!Kart – Agile multi-vendor marketplace
  7. Uppler – Best for B2B ecommerce
  8. Dokan – WordPress-based ecommerce marketplace platform
  9. Fast Commerce – quick way to get a marketplace up and running
  10. Marketplacer – Best for enterprise-level marketplaces

What Do You Think About This List?

Those are my recommendations for the best ecommerce marketplace platform software. But are these really the very best options? We’d love to hear your opinion, so let us know in the comments below.

While you’re here, I suggest you also check out our article on the best ecommerce platform for small business, plus our picks for the best ecommerce software

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