As a B2B business, you need a state-of-the-art B2B e-commerce platform to facilitate sales and create a good impression amongst your business clients.
You need a tool that has a robust infrastructure to handle enterprise-level transactions. Also, a good B2B e-commerce platform should easily integrate with multiple plugins and extensions.
In 2021, e-commerce has become a buzzword with everyone and their aunty having an e-commerce business.
But B2B e-commerce is different from the normal digital commerce ecosystem and the usual e-commerce tools. A B2C e-commerce company has everyday consumers as its primary customer group, whereas B2B business models specifically cater to B2B companies as their final customers.
For someone new to this space (and sometimes for experienced B2B business owners too), it becomes hard to sift through the many software to find an e-commerce platform that matches their nuanced business needs.
To solve this, I have created the ultimate list of the best B2B ecommerce platforms in 2021. This list includes products catering to all the nuanced needs and features that a B2B ecommerce company will need in 2021 and beyond.
To help you further in selecting the best product, I have outlined every tool’s specialized feature and listed specific evaluation criteria.
So stop wasting your time browsing the entire web to find a winner. Just use this list to find the best B2B ecommerce solutions that suit your specific needs.
The Best B2B Ecommerce Platforms List
Here’s a shortlist of the best B2B ecommerce platforms:
What do I look for when I select the best B2B ecommerce platforms? Here’s a summary of my evaluation criteria:
User Interface (UI): Is it clean and attractive? Is it minimalist with not too many complicated options?
Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? Is the back-end user experience jargon-free? Are the applications easy to implement without too many steps getting in the way? Does the software offer a mobile app for on-the-go use?
Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
B2B Ecommerce Platform: Key Features
What e-commerce features make the best B2B e-commerce software? I specifically scouted the web for these important features and functionalities:
Customization And Personalization
Does the platform let you customize the look and feel of the website according to your brand’s tone and design language?
Also, does the platform fetch personalized content based on the visitor’s demographic characteristics?
These kinds of features can lead to higher conversions for the platform.
Inventory management is the backbone of any modern B2B e-commerce platform. Does the platform simplify inventory management? Does it give you real-time data and analytics about stock levels and your product catalog?
How good is the product’s support feature? Is multichannel guidance and help available via chat, phone, or email? Is there an active community behind the product?
Is the dashboard clean and easy to operate? How big is the learning curve?
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Overviews Of The 10 Best B2B Ecommerce Platforms
Here’s a brief description of each B2B ecommerce platform on my list.
1. MeGaDev – Best for eCommerce customization for midsize businesses
MeGaDev is a highly rated Ukrainian company that specializes in building custom B2B e-commerce platforms. With a name sounding like a Transformer, the company surely lives up to its name by transforming the e-commerce platform experience for your buyers.
The company offers dedicated services for creating complex e-commerce platforms from scratch and also provides services for software optimization.
The pricing is custom-based and depends on the scale and complexity of the project. If, as a B2B e-commerce business owner, you have the budget to build your own e-commerce platform, then MeGaDev is an option to consider.
2. BigCommerce – Best B2B eCommerce platform for ease of use
One of the big guns in the B2B e-commerce space, BigCommerce plans are structured around how much you can sell on their platform.
BigCommerce comes with end-to-end features that cover every aspect needed to run a modern e-commerce business. There are tools for customer segmentation, payment processing, abandoned cart recovery, and more.
The dashboard is simple and by far the easiest to use among the platforms on this list. The site editor lets you easily customize the e-commerce site to your brand’s design language without any techie code stuff.
BigCommerce is a great choice for companies who need to integrate out of the box with popular apps like Webgility, ActiveCampaign, Avalara Tax, Stripe, and 100s of other essential integrations.
Stuck on something? The customer support team is available 24/7 via email or phone. Also, there is a highly supportive community built around the product.
BigCommerce plans start at $29.95 per month with the option for a 1-month free trial.
3. Handshake – Best wholesale marketplace for finding trendy products
Handshake is one of the most unique e-commerce platforms out there. It lets you handpick unique products from a wholesale marketplace to sell in your store. The team behind Handshake personally curates unique, buzz-worthy products that are trending at the moment and lets you choose what you want to sell from this unique marketplace.
The dashboard is straightforward and lets you quickly select from an array of products.
Handshake integrates with apps like Xero, Invoice Ninja, DropBox, Google Sheets, and more, using Zapier.
Currently, Handshake supports the US market only. The platform is powered by Shopify.
4. Williams Commerce – Best eCommerce software development agency for developing Magento eCommerce platforms
Williams Commerce is a Magento Gold partner with over 250+ Magento builds under its belt. It has over 100+ top e-commerce specialists in its team, 350+ website projects, and a multi-national team spanning over 6 offices worldwide.
Williams Commerce offers services in e-commerce platform building, digital marketing consulting, systems integration, and more.
There is a development team that’s available 24/7 to fix any site issues you have.
5. Shopify – Best eCommerce platform for multi-purpose eCommerce needs
If online shops were Marvel villains, then Shopify would be Thanos — it is inevitable.
Shopify is an all-in-one e-commerce platform that comes with all the tools you need to launch and scale an e-commerce store. From storefront to SEO to inventory management and shopping cart capabilities, Shopify covers everything you need in one place. Shopify’s multi-vendor e-commerce marketplace comes with all the plugins you need to growth-hack your e-commerce business.
Used by more than 90k retailers from over 100 countries, Shopify is known for its stability and always-on availability.
It comes with an intuitive dashboard that makes executing complex tasks fairly simple. It works out of the box with apps like Oberlo, Amazon, Facebook Messenger, and 3000+ other apps ranging from reporting to customer support.
The product has a great support community behind it along with a help center and direct chat support.
Shopify plans start at $29 per month with an option for a free trial. The software offers different products for different business sizes as well, with Shopify Plus intended for large enterprises.
6. Wix — Best eCommerce platform for design aesthetics
Wix is the gold standard when it comes to creating website design templates. The website builder comes with 500 stunning templates that you can customize according to your brand design language.
The Artificial Design Intelligence tool leverages deep insights to automate a website for you, based on a few simple questions about your product. Leverage these features to make Wix your go-to e-commerce website builder.
Wix integrates seamlessly with apps like QuickBooks, Mailchimp, and other essential B2B business apps.
The product comes with a Help Center with tons of helpful articles.
Wix’s ecommerce and business plans start at $23 per month.
8. B2B Wave – Best eCommerce platform for fast eCommerce website rollout
B2B Wave is a robust SaaS e-commerce platform for wholesale distributors and manufacturers to streamline their e-commerce store.
B2B Wave lets you have unlimited customers and orders, along with a maximum cap of 20k products for its basic plan. The platform promises fast execution with a rollout within 24 hours. Though this makes it good for testing product MVPs, but for a full-fledged e-commerce business, there can be a need for more features.
As for inventory management, you can set the inventory status for each product, and edit availability by date, as well as enable backorders.
B2B Wave integrates with apps like QuickBooks online, PayPal, Stripe, Mailchimp, and other mainstream apps for business processing and sales.
The customer support can be reached via email or live chat 24/7, or by phone Monday to Friday.
9. Episerver – Best eCommerce platform for personalization features
Episerver fetches multiple personalized site experiences from a single site, based on segment, location, or device.
It leverages AI and machine learning to create this state-of-the-art personalized e-commerce experience. The product uses a powerful integration architecture and rules engine to provide dynamic cart checkout experiences, order management, list management, and more.
The customer-specific pricing also serves your complex needs as an e-commerce business owner. The product offers a variety of premium and technical support services, along with a ton of educational material.
The product has a knowledge base with direct support available only via email.
The pricing is based on requirements, page views, and SKUs you have listed.
Start here to tackle some of the FAQs related to B2B ecommerce platforms.
What Is B2B Ecommerce?
B2B e-commerce, as the name suggests, is short for business-to-business e-commerce. It is the sale or transaction of products and services between businesses through the internet.
Conducting sales online is fast becoming the precedent for B2B businesses as it reduces overhead costs and is easier to manage and organize.
What Are Some Examples Of B2B Ecommerce?
A B2B ecommerce store is geared towards serving B2B customers.
One of the best examples of B2B e-commerce is Amazon Business. It is a B2B-focused online marketplace from the B2C e-commerce behemoth. Amazon Business caters to B2B businesses, offering them solutions for things like office supplies, IT products, and MRO supplies.
Another great example is Alibaba. Alibaba showcases a huge collection of goods across 40 industries, but its main customers are B2B buyers. Alibaba’s B2B sales come from resellers and drop shippers and not the final consumer. The idea behind Alibaba is geared towards selling products to resellers and drop shippers who will then sell it to the final consumer.
What Do You Think About These B2B Ecommerce Platforms?
These are my top picks for the B2B e-commerce platform that a tech-smart B2B e-commerce company should use to scale its sales.
What do you think of the list? Is there a tool that I missed? Let me know what your favorite pick is in the comments.
Know a B2B ecommerce company in your network that could use this valuable list? Please share it with them and be their new source for great information!