Affiliate marketing is rapidly becoming an indispensable part of every successful digital marketing strategy.
What is affiliate marketing?
In a nutshell, affiliate marketing involves offering people rewards and incentives to refer customers to your site, whether it’s via their social media profile or offering a discount coupon in their YouTube video.
You’re probably asking yourself which affiliate marketing software to choose when there are so many options available. That’s why we’ve created this roundup of our top 10 affiliate marketing software picks.
Whether you’re a small business owner looking to grow their organic reach through affiliates, or an established E-commerce brand seeking a better way to manage their relationships with marketers and influencers, we’ve got you covered.
Affiliate Software Shortlist
Here’s the list of the best affiliate marketing software that I’ll cover in this article.
What do I look for when I select the best affiliate marketing solution? Here’s a summary of my evaluation criteria:
User Interface (UI): I look for a well-designed, visually pleasing user interface that’s easy to understand at a glance. Ideally, I want to be able to customize my dashboard(s) to prioritize the information that’s most important to my business.
Being able to customize your affiliate dashboard to match your business’s branding is also a plus. Similarly, having customizable templates like registration forms and email sequences can help you automate your affiliate marketing processes and save you a lot of time.
Usability: I look for affiliate marketing solutions that are feature-rich, yet intuitive and with a low learning-curve. There are a lot of options in this space, and some are far more complex than others.
If you’re hiring a marketing agency to take care of managing your affiliates, a more complex software solution might be perfect. However, if you’re planning on running your affiliate program yourself, pick one that’s easy to set up and figure out.
Training and Support: I look for affiliate marketing software that offers plenty of customer support — and has customer testimonials to that effect — as well as detailed self-service support materials/a robust knowledge base. Even better if they offer training, individualized onboarding, and industry events and networking opportunities.
Integrations: I look for tools that offer ready-made integrations with the E-commerce and marketing tools I already use or am thinking of using.
If they don’t already have integrations for the tools in my stack, I check whether they have an API and/or what their policy is on creating custom integrations.
Value for $: I look for affiliate marketing software that has a clear pricing structure and try to anticipate any unexpected expenses as I compare my top choices.
This often translates into comparing the number of clicks and/or conversions permitted in each pricing tier, and what kinds of overages they charge after you’ve hit these limits. Don’t be afraid to ask whether they charge transaction fees, and whether the payment processor they use will charge additional transaction fees.
Also consider whether the price is justified by the functionality, and whether or not you actually need all the features in question.
User Reviews: I always read the customer reviews. What are the pros and cons? What are the specific ways that reviewers think this software could be improved? What’s their customer service like? How do they measure up against similar software providers?
Affiliate Marketing Software Key Features
Here are a few of the key features that many affiliate marketing programs share:
Referral Tracking Dashboard – A dashboard where the business/admin can track partner KPIs, commissions owed, and other affiliate metrics.
Affiliate Dashboard – A dashboard where affiliate partners can view their performance and commissions.
Affiliate Discovery Marketplace – A feature that allows brands and affiliates to find, compare, and vet potential partners.
Custom Commission Models – A feature that allows businesses to create custom reward or payment structures for individual partners and/or affiliate marketing campaigns.
Digital Brand Asset Management – A feature that enables brands to share creative assets with their affiliates for consistent branding and easy sharing.
Communication Tools – Features like email automation that streamline communication between brands and their affiliates.
Payment Processing – Built-in payment processing tools that facilitate payouts and payment automation.
Data Analytics & Reporting – Features that enable one-click data analyses, data visualization, and report generation by applying various filters.
Fraud Detection – Features that prevent affiliate fraud by flagging suspicious conversion rates, referring domains, and other shady tactics.
Automation Tools – Features that allow brands to set up rules to automate sequences of events.
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Overviews of the 10 Best Affiliate Marketing Platforms
Here’s a brief description of each of the top affiliate marketing software to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
1. ClickBank – Largest Global Affiliate Marketplace
ClickBank is a platform that helps brands to attract, manage, and pay affiliate marketers. ClickBank allows brands to create unique tracking links and configure both simple and complex affiliate commission models. Its integrated payments tool streamlines payments and tax reports.
ClickBank has a global marketplace where brands and affiliates can find each other, featuring more than 100,000 sellers and marketers, and over 4,000 products — making it one of the largest partner marketplaces in the world.
With 20 years in the industry, ClickBank is a trusted partner for many businesses. It offers a range of E-commerce tools (including hosted order forms and upsell tools), as well as on-staff compliance experts, personalized account management, fraud prevention, and more.
Its rich data analytics and reporting allows users to view top performing industries and offers and to track quality, conversion and subscription rates, lifetime value (LTV), retention, and more.
ClickBank offers robust support and education, as well as exclusive industry events. Its Spark education platform hosts a library of courses that teach affiliates marketing strategies to increase their sales and affiliate income. It also has an affiliate loyalty program (“Advantage”) with perks like access to tier-specific networking events, tools, growth experts, and milestone-based rewards.
ClickBank integrates with a wide range of online marketing and automation tools including Kajabi, Voluum, ShipOffers, AWeber, Payoneer, Sendlane, WishList, Bluehost, Zapier, and many more.
ClickBank charges a one-time product approval fee of $49.95 and a platform fee of 7.5% plus $1.00 per sale.
2. Tapfiliate – Great for Creating White Label Referral Programs
Tapfiliate is a cloud-based referral tracking software tool for E‑commerce and SaaS. Its turnkey solution enables businesses to quickly create, track, and optimize their own affiliate and influencer marketing programs to incentivize and reward their chosen partners.
Businesses can add ready-to-share digital assets like social posts, banners, text links, or videos for their affiliates to share, making sharing easy while giving users greater control over branding. Affiliate partners can be added manually, via an invite link, by single sign-on (SSO), or using the Tapfiliate REST API.
Businesses can custom-brand their affiliate pages, dashboards, emails, and referral links.
Users can send emails via Tapfiliate or using their existing email marketing tools.
Tapfiliate also supports multiple languages and currencies, simplifying global affiliate campaign management.
Tapfiliate integrates with more than 30 tools including Shopify, Squarespace, WooCommerce, Zapier, Stripe, and more.
Tapfiliate pricing starts from $89 per month for two team members. Tapfilliate offers a 14-day free trial.
3. Easy Affiliate – Great for Affordable Self-Hosted Affiliate Programs
Easy Affiliate is a WordPress plugin that enables businesses to set up their own affiliate programs for their WordPress-based E-commerce stores or membership sites. Setup is quick and as easy as installing a WordPress plugin.
Easy Affiliate’s Admin Panel provides a real-time view of transactions, clicks, affiliate performance, top affiliates, and affiliate earnings. Payments are handled by PayPal 1-Click payouts, and Easy Affiliate doesn’t charge transaction fees.
The Affiliate Dashboard gives affiliates access to their performance data, payments information, account activity, and creative assets added by the business. Affiliates can create beautiful custom tracking links with a click.
Businesses can create multiple different commission levels and customize them to the individual affiliate using override rules. Easy Affiliate also offers built-in fraud detection that flags suspicious affiliate activity so you can investigate before paying out.
The plugin integrates seamlessly with many popular E-commerce, marketing, email services, and membership plugins including PayPal, Mailchimp, ActiveCampaign, ConvertKit, MemberPress, WooCommerce, Easy Digital Downloads, and more.
Easy Affiliate also features a built-in Affiliate Application feature. When enabled, it invites prospective affiliates to apply to join your affiliate program, allowing you to screen potential partners.
Easy Affiliate pricing starts from $99.50 per year.
Post Affiliate Pro’s affiliate tracking software enables businesses to manage and automate multiple affiliate programs. Users can assign commissions, track partner performance, and issue payments in a single platform. Businesses can also set up automated commission bonuses for specific sales milestones to reward and motivate their affiliates.
Post Affiliate Pro provides new clients with free website integration and setup and robust 24/7 support via chat and mail, as well as its knowledge base and forum. Streamlined real-time data reporting helps businesses to track affiliate partner performance, engagements, qualified leads, and conversion rates.
The platform has a range of advanced features that give users a high level of control over affiliate partnerships. These include campaign scheduling, automatic affiliate removal based on custom requirements (such as a minimum number of logins or sales), a forced matrix feature that controls how many sub-affiliates affiliate partners can use, a lifetime referrals manager, membership subscription manager, audit logs, and more.
Post Affiliate Pro integrates with over 200 tools including content management systems and payment gateways.
Post Affiliate Pro pricing starts from $97 per month. It also offers a free trial.
5. PartnerStack – Great for Holistic Partner Relationship Management
PartnerStack is a partner relationship management (PRM) platform purpose-built for SaaS companies. It’s designed to help software companies build, manage, and grow their partner programs.
With PartnerStack, businesses can automate their partner recruiting, onboarding, training, payments, and other processes to set their new affiliates up for success. Rich reporting functionality makes it easy to track referrals and manage partner relationships.
Businesses can also create Groups and tiers based on performance and actions such as completing certification courses, and offer bonus incentives accordingly.
Each partner gets a personalized dashboard featuring resources, performance data, payment withdrawal, and new partnership discovery tools.
SaaS companies can promote their programs to thousands of experienced SaaS affiliate marketers, content creators, and influencers on PartnerStack’s proprietary marketplace to find new affiliates. PartnerStack Marketplace also features referral partners such as agencies and consultants, as well as reseller partners.
The platform lets you build custom automated onboarding processes with custom forms and email flows for every type of partner — as well as offers and rewards triggered by specific actions and performance metrics. Payments can also be fully automated, ensuring that partners are always paid on time, regardless of their rewards structure.
PartnerStack connects a large variety of marketing, sales, and business intelligence software. It also has an API that can be used to build custom integrations.
CAKE is a performance marketing software provider with modules for multichannel marketing, lead generation, and affiliate marketing. CAKE allows marketers, publishers, and networks to manage, track, and optimize campaigns in real-time.
The affiliate marketing module allows users to gain granular real-time insight into their campaign and partner performance, set up unique commission structures, and create custom alerts.
With CAKE, marketers can configure targeting parameters such as device, location, browser, and track traffic caps and redirects to gain detailed insight into each impression, click and conversion. This ensures accurate revenue and payout attribution.
Pixel whitelisting and custom alerts that flag abnormal behavior help marketers to minimize fraud risk, and CAKE’s stringent data security and privacy protocols ensure that customer data is safe.
CAKE provides dedicated implementation specialists and client success managers, as well as 24/7 technical support via phone and email.
CAKE integrates with a variety of popular marketing, analytics, and payments solutions.
7. Everflow – User-friendly Partner Marketing Hub for Easy Integrations
Everflow is a cloud-based platform that helps businesses to manage, track, and analyze partner marketing campaigns from a user-friendly central dashboard. The platform makes it easy to integrate all your favorite tools to build a powerful tech stack.
Everflow’s real-time analytics enables marketers to track metrics like revenue, clicks and conversions to identify their best performing (and worst performing) placements.
Clicks and conversions can be tracked by affiliate, offer, date, country, city, channel, and more. Marketers can also view overall conversion, revenue, payouts, and other campaign data. By monitoring performance trends, businesses can make strategic decisions to optimize their partner marketing efforts.
Everflow also offers a number of fraud protection measures and integrations to prevent affiliate fraud such as bad clicks.
Everflow’s API enables users to easily integrate with a wide variety of API partners and third-party tools to build powerful marketing tech stacks.
8. impact.com – Best Affiliate Marketing Software User Interface
impact.com — formerly known as Impact Radius — is a powerful partnership management platform. Its Partnership Cloud is designed to help businesses to automate and scale their partnerships, whether they’re with strategic business partners, affiliates, influencers, mobile apps, or publishers.
impact.com’s Discover feature allows you to discover and recruit global partners of every type using tools like competitor search, content search rankings, targeted searches, social listening, and fleshed out, data-rich partner profiles.
With various useful automation tools, impact.com lets you craft personalized nurture and onboarding campaigns for efficient and engaging partner outreach, communications, and training (all of which is tracked automatically).
impact.com also enables businesses to easily create electronic contracts, customize commission structures based on virtually unlimited factors, and automatically settle payments in more than 70 currencies.
impact.com delivers actionable analytics reports to empower strategic decisions, including its Partner Contribution, Customer Lifetime Value, Device Analysis, and Partner Synergy reports.
9. Affise – Great for Built-in Conversion Rate Optimization
Affise is a platform created to help brands, advertisers, agencies, and networks to scale and automate their marketing partnerships across various channels.
With Affise, users get all the tools they need to establish and manage a successful affiliate network. Affise lets you track all your campaigns and partnership metrics in one place, tracking partner KPIs and rewards.
You can configure your dashboard to prioritize the data that matters most to you, and run detailed comparison reports and choose from more than 50 data filters
Affise has robust automation capabilities and offers built-in fraud prevention, conversion rate optimization and split testing, as well as advanced segmentation and personalization capabilities that make it easy to find the perfect user-product fit.
Thanks to its feature-rich API, Affise enables seamless 3rd-party integrations.
Affise pricing starts at $499 per month. It also has a free trial.
10. AffiliateWP – Great Feature-rich WordPress Affiliate Management Plugin
AffiliateWP is a user-friendly WordPress plugin that equips users with all the tools they need to run an affiliate marketing program.
It’s easy to set up and offers accurate real-time affiliate referrals tracking, various affiliate rate types, easy affiliate registration (both manual and automatic), integrated payments, link generation, and a multitude of other features and customization options.
AffiliateWP provides a professional-looking affiliate dashboard right out of the box, which can be customized or integrated with an existing theme. Users can view their top performing affiliates, moderate affiliate registrations, and customize individual affiliate profiles.
AffiliateWP integrates well with 22 popular eCommerce, membership, form, and invoice WordPress plugins.
Need expert help selecting the right Advertising & Affiliate Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Advertising & Affiliate Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
Here’s a few more that didn’t make the top list.
TUNE – TUNE is a platform for managing marketing partnerships across mobile and web.
TitanAFFILIATE – TitanAFFILIATE is a mobile-first affiliate marketing automation solution.
Kartra – Kartra offers an all-in-one suite of E-commerce tools including Kartra Affiliate Management.
Voluum – Voluum is an affiliate tracking tool with robust automation and ad optimization features.
CJ Affiliate – CJ is an affiliate marketing platform where brands and affiliates can discover one another and build partnerships.
LeadDyno – LeadDyno is an affiliate tracking solution that integrates with many top e-commerce platforms, payment processors, CRMs, and email platforms.
What do you think about this list?
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