Q: What is the Difference Between Omni-Channel and Multichannel Retailing?
Multi-channel
Selling in two or more distribution channels.
The CUX can be and is often different.
Example: eCommerce vs Brick and Mortar
Company: Savannah Bee Company
Omni-channel
Selling in two or more distribution channels
A single view of the customer
A single brand voice and CUX
Example: a gift card
Company: Wal-mart